Jelena Hoffart

CEO

New York, New York, United States8 yrs 4 mos experience
Most Likely To Switch

Key Highlights

  • Expert in identity and fraud consulting.
  • Led global identity strategy at Mastercard.
  • Significant experience in cybersecurity investments.
Stackforce AI infers this person is a Fintech expert with a strong focus on identity and fraud prevention strategies.

Contact

LinkedIn

Skills

Core Skills

Identity ConsultingFraud PreventionIdentity StrategyPartnership DevelopmentInvestment StrategyCybersecurity

Other Skills

Financial AnalysisQualitative ResearchMicrosoft ExcelMicrosoft WordMicrosoft OfficeQuickBooksEconomicsTime ManagementLeadershipData AnalysisSocial NetworkingEquity ValuationSocial Media

About

I write about identity and fraud at medium.com@jelenahoffart and strategize @ SentiLink

Experience

8 yrs 4 mos
Total Experience
2 yrs
Average Tenure
2 yrs 4 mos
Current Experience

Sentilink

Head of Strategy & Corporate Development

Jan 2026 – Present · 4 mos · New York, New York, United States

Self-employed

Consulting and Advisory

Jan 2024 – Present · 2 yrs 4 mos

  • Identity and fraud consulting and advising
  • Past Company Engagements: Advisor to Portabl (acquired by Prove)
  • Features: Forbes, The PayPers, Journal of Digital Banking, Biometric Update, This Week in Fintech, and Fintech Business Weekly
  • Speaking Engagements: Bank of America, Verizon, Coinbase, Middesk, Benzinga, and Money20/20
Identity ConsultingFraud Prevention

Mastercard

Director - Identity Strategy & Growth

Jan 2024 – Jan 2026 · 2 yrs · New York, New York, United States

  • Leading Mastercard’s global identity strategy including minority investments, strategic partnerships and M&A
Identity StrategyPartnership Development

9yards capital

Investor

Jan 2022 – Jan 2024 · 2 yrs · New York, New York, United States

  • Led cybersecurity, identity and fraud investing including investments into SentiLink and Monnai
Investment StrategyCybersecurity

Stash

Manager - Finance & Strategy

Jan 2021 – Jan 2022 · 1 yr · New York, New York, United States

Goldman sachs

2 roles

Associate - Asset Management

Promoted

Jan 2020 – Jan 2021 · 1 yr

Analyst - Investment Banking

Jan 2018 – Jan 2020 · 2 yrs

Education

University of Oregon

Robert D. Clark Honors College — Economics & Political Science

Stackforce found 100+ more professionals with Identity Consulting & Fraud Prevention

Explore similar profiles based on matching skills and experience

SS

Sathishkumar S

Risk Analyst

at Bolt

Chennai, India8 yrs 4 mos exp
Fraud AnalysisFraud DetectionTeam ManagementFraud PreventionFraud Investigations
Srujana Vadlapudi

Srujana Vadlapudi

Transportation Specialist

at Amazon

Hyderabad, India7 yrs exp
Fraud InvestigationsRisk Management
DK

Dheeraj Kashyap

Accumulated Expertise

at Career-Wide Experience

Bengaluru, India0 mo exp
BI reportingdata analytics
Tushar Desai

Tushar Desai

Vice President , Value Enablement and Optimisation

at Mastercard

Pune, India22 yrs 2 mos exp
Value EnablementCustomer SuccessCloud Architecture & SaaS DevelopmentDigital Payments & FinTech StrategyEngineering Leadership & Site Management
Abhishek Yadav

Abhishek Yadav

Fraud Analyst

at wipro

Gurugram, India5 yrs exp
Fraud InvestigationsFraud Prevention
Neelanshi Gupta

Neelanshi Gupta

Subject Matter Expert

at Fusion Technology

Delhi, India6 yrs 6 mos exp
Customer Experience Management
Vijay Kumar

Vijay Kumar

Manager

at Blinkit

New Delhi, India12 yrs exp
Aman Khare

Aman Khare

Director

at PayFab Technologies

Gurugram, India10 yrs 3 mos exp
Fraud PreventionRisk Management