Aug 2025 – Mar 2026 · 7 mos

• Developed and executed Stories International's brand strategy across global markets, enhancing brand visibility in retail and lifestyle segments.
• Spearheaded integrated digital marketing initiatives, resulting in a 30% increase in customer engagement through social media and influencer partnerships.
• Collaborated cross-functionally with sales and design teams to align marketing strategies, driving a 25% increase in showroom footfall across India and the GCC.

Dec 2023 – Aug 2025 · 1 yr 8 mos

• Directed all operational aspects including distribution operations, customer service, human resources, administration, and sales at BeBright in Riyadh, Saudi Arabia.
• Developed forecasts, financial objectives, and business plans to meet goals and metrics effectively.
• Managed budget allocation, trained personnel, and proposed corrective actions for growth opportunities.

Aug 2025 – Mar 2026 · 7 mos · On-site

• Spearheaded the Global Capability Centre at Bronet Group, focusing on talent solutions and brand marketing development.
• Managed a dynamic team specializing in digital and performance marketing, enhancing brand outreach and engagement.
• Implemented innovative e-commerce strategies that significantly improved marketing mix effectiveness, driving measurable growth.

Dec 2023 – Aug 2025 · 1 yr 8 mos · On-site

• Managed the BeBright branch of Bronet Group in Riyadh, Saudi Arabia, ensuring operational excellence.
• Oversaw the development process, implementing strategies that enhanced team performance and productivity.
• Fostered relationships with key stakeholders, driving collaboration and innovation within the branch.
• Achieved a 20% increase in branch efficiency through process optimization and staff training initiatives.

Aug 2025 – Mar 2026 · 7 mos

• Spearheaded international sales and marketing strategies for furniture and home decor across Europe, the Middle East, and Africa.
• Developed and executed targeted campaigns that increased brand visibility and market penetration by 25%.
• Collaborated with cross-functional teams to enhance product offerings, resulting in a 15% growth in sales revenue.

Dec 2023 – Mar 2026 · 2 yrs 3 mos · Riyadh, Saudi Arabia · Hybrid

• Spearheaded the establishment of Sonio Company Limited in Saudi Arabia, ensuring compliance with government regulations.
• Developed and launched a flagship showroom, significantly enhancing brand visibility.
• Recruited and structured a high-performing cross-functional team, implementing performance frameworks for accountability.
• Oversaw major AV and digital display projects, achieving timely delivery and exceeding client expectations.

Feb 2022 – Nov 2023 · 1 yr 9 mos · Doha, Qatar

• Contacting potential clients to establish rapport and arrange meetings. Planning and overseeing new marketing initiatives. Researching organizations and individuals to find new opportunities. Increasing the value of current customers while attracting new ones. Finding and developing new markets and improving sales. Attending conferences, meetings, and industry events. Developing quotes and proposals for clients. Developed sales/distribution of brands Like TEXTAR, BREMBO, EBC, MAGNETTI MARELLI, HELLA PAGID BRAKE SYSTEMS, HENGST FILTER, MANN FILTER, FEBI, BILSTIEN, NGK, EXEDY, DEPO, TYG, MAHLE, MEYLE, BOSCH, MOBIL1, DENSO, PHILIPS, OSRAM, LAMFORDER, SHELL, CASTROL, ZF, BEHR, TRW, VAICO, WAHLER, SIMER, REMSA, NISSENS etc.

Oct 2019 – Nov 2021 · 2 yrs 1 mo · India & Middle East · Hybrid

• Responsible for the management of AED 1.68 million worth of Accounts through actively involving and implementing the growth strategy for Automotive Specialty Equipment, Aftermarket, and ODM Manufacturers catering to Audi, VW & Skoda body parts. Directly accountable for setting up three leading regional distributors, 400+ dealers throughout the 12 states across the subcontinent. Developed sales/distribution of brands like BMC, K&N, EIBACH, BREMBO etc. to name a few and maintained long-term business relationships with new and existing customers. Consistently achieved company targets and penetrated complex markets in the region. Mentored the team and track recorded KPI, revenue, resources, etc., and prepared sales contracts as per the local law.

Aug 2016 – Aug 2019 · 3 yrs · United Arab Emirates

• Managed accounts worth ~10 million AED annually for clients in Automotive, FMCG, Defense, Government Agencies, EPC, Oil & Gas focused on Shipping, Logistics, and Procurement services. Contributed to new business development planning for the trading and logistics department; successfully managed RFQ response documents and worked with cross-functional teams to ensure profitable business growth.
• Procurement & Tendering Department - DX GENERAL CONTRACTING LLC – Abu Dhabi, UAE
• DX is an EPC contractor executing turnkey projects for Government Agencies, Oil & Gas, Power, Water, Utility, Malls and Infrastructure industry.
• Key Projects of Clients Handled: Department of Presidential Affairs, H.H. Sheikh Mansour Bin Zayed Al Nahyan Private Affairs Office, Dhafir Group, Technip FMC, Atlantis Hotels & Resorts, Majid Al Futtaim Group, Higher College of Technology, Lulu International Group, AAPT International, PDO Oman, Veolia Middle East etc.

Oct 2014 – Jul 2016 · 1 yr 9 mos · Abu Dhabi Emirate, United Arab Emirates

• Key Responsibilities and Projects
• To Provide Production Operations and Maintenance staff with ‘common’ framework of safe and effective operating controls (i.e. corporate operations standards and site specific operating procedures) that comply to relevant industry standards like API, ISO, NFPA etc, relevant HSE standards (ADNOC CoP, OSHA-USA / HSE UK) and also capture current site’s proven practices.
• To provide guidelines to operations staff in carrying out their activities safely and efficiently.
• Responsible for the development of the Operation Procedure for the Offshore Facilities (Oil Production, Gas Re-injection, Water Re-injection, Utilities and Power Generation), Well Head Production / Re-injection Platforms, Gas Processing Trains, Oil Processing Trains, Offsite Facilities and Oil / Gas Export Facilities in accordance with the Company Policies and Procedures.
• Perform the procedure editing for the existing Operations Procedure to fit the end users’ requirements.
• Provide expertise advice for the procedure development on international standard best practices.
• Produce concise, accurate, complete, and 'easy to understand' technical and safety documents.
• Review the P&IDs, and data specifications to integrate to the operating procedure, and production sequence in details.
• Project SOW: Operations Standards Services Development of Residual Phase I (Corporate generic rules documents) Development procedures of the phase II sections (Site Specific Procedure Documents). Design and deliver a comprehensive web-based intranet site for the Operations Standards Manuals for complete Phase I & Phase II.

Sep 2014 – May 2016 · 1 yr 8 mos · Abu Dhabi Emirate, United Arab Emirates

• POM Project for Subsidiary - ZADCO Zakum Development Company

Dec 2011 – Sep 2014 · 2 yrs 9 mos · Dubai, United Arab Emirates · On-site

• Spearheaded business development initiatives across the GCC and India, enhancing client engagement and retention.
• Successfully managed high-profile projects for major clients, including Lulu and Atlantis, ensuring timely delivery and quality standards.
• Developed strategic partnerships that resulted in a 30% increase in project acquisitions during my tenure.

Dec 2010 – Present · 15 yrs 4 mos · India · Hybrid

• I’m the founder of SPEEDINME.com, an emerging e-commerce platform redefining how car enthusiasts and workshops access genuine and aftermarket Volkswagen Auto Group parts in India, Middle East and beyond. With deep expertise in the premium automotive sector and a passion for performance, my mission is to bridge supply chain gaps and make authentic parts affordable, accessible, and trusted.
• I’m currently focused on building strategic supplier partnerships, expanding our footprint across the GCC and India, and positioning SPEEDINME as the region’s go-to destination for Enthusiasts.
• Let’s connect if you share the same drive for cars, bikes, motorsports, community, and customer excellence!

Jul 2010 – Nov 2011 · 1 yr 4 mos · Abu Dhabi Emirate, United Arab Emirates

• (The regional headquarters of SQM Middle East and the manufacturer of Urea based fertilizers.)
• Key Responsibilities
• Responsible for the inspection, maintenance, and safe running of the production line equipments (Water Soluble, Granular Line & other equipments).
• Maintenance planning - preventive, scheduled & corrective maintenance.
• Recording maintenance of Equipment’s into a logbook.
• Safety of the technicians and other workers inside the Plant.
• Data management of daily production reports to the database.
• Preventive Maintenance Planning & sourcing spare parts.
• Scheduling and monitoring progress of the assigned jobs.
• Service Log bookkeeping of heavy equipment.
• Problem Solving & Equipment’s troubleshooting.

May 2009 – Jun 2011 · 2 yrs 1 mo