Sep 2023 – Jul 2024 · 10 mos · Los Angeles, California, United States

• Led a cross-functional team to launch the firm's first software-only product, which generated 122% of pipeline and 140% of NNACV goals while surpassing performance benchmarks of existing products by 57% in its first quarter of selling.
• Implemented sales enablement for a new product, training over 1000 reps in best practices with a 77% course completion rate. This resulted in 50% of the reps shipping a product trial within the first selling quarter.
• Conducted sales data analysis to identify business operations performance improvements and collaborated across teams to develop data-driven solutions, enhancing sales processes and pipeline progress.

Jan 2022 – Sep 2023 · 1 yr 8 mos · Los Angeles, California, United States

• Developed Samsara’s inaugural industry verticalization strategy by conducting comprehensive research, and establishing structured and scalable programs for industry specific go-to-market motions, leading to increased market penetration and revenue growth opportunities.
• Launched Samsara's first industry-specific GTM campaigns for construction and field services, implementing best practices in sales strategy and inbound marketing, resulting a 38-55% pipeline increase QoQ in target industries, surpassing campaign goals by 497%. The foundation I developed for the construction GTM has led it to be Samsara's fastest growing net new vertical.

Jan 2021 – Jan 2022 · 1 yr · Los Angeles, California, United States

• As the founding PMM at Airspace, I developed a cross-functional GTM framework for internal and external facing product releases in the US and Europe, driving visibility and adoption rates for new features
• Launched organization-wide customer surveying and NPS efforts to ensure data driven decision-making, resulting in a score in the 100th percentile for logistics companies, and providing critical feedback from customers.
• Developed Airspace’s product positioning, key messages, and a GTM campaign to launch the industry's first time-critical freight offering with instant quoting.

Jan 2019 – Nov 2021 · 2 yrs 10 mos

• Led GTM strategy for edge computing market entry by researching market dynamics and business opportunity, to establish business cases, drive strategic partnerships, and fast-track business diversification
• Collaborated with Engineering to develop product roadmaps for hardware and software that met the needs of the industrial edge computing market
• Conducted and analyzed market and user research to drive entry into new markets, including subject matter expert interviews, market research and user experience analysis
• Established internal frameworks and processes to conduct new market research and business development
• Coordinated, managed and deployed marketing campaigns across digital, including email, social, and advertising, achieving high open rights, and above average CPA
• Developed partnership GTM and marketing with Frame.io, LumaFusion and other partners to increase user’s ecosystems and integrations

Jan 2018 – Jan 2019 · 1 yr

• Managed strategy, ideation and implementation of projects for major campaigns, including the GNARBOX 2.0 Kickstarter, which raised 1200% of its original goal
• Developed and implemented content strategies for the GNARBOX Instagram account, driving a 25% increase in followers
• Generated thought leadership materials to support new product launch, which resulted in engagement and promotion of the product by industry leaders

Jan 2017 – Jan 2018 · 1 yr

• Established the GNARBOX Pro Team and Ambassadors, influencer photographers who represent the company globally to cement the brand as the clear market leader
• Launched GNARBOX Insiders, an engaged user community with over 3,000 members, largely responsible for the early success of the product, and helping achieve 100% of the GNARBOX 2.0 Kickstarter campaign goal in 24 hours
• Developed GNARBOX customer support and knowledge database in 2017, which provided best-in-class product support

Apr 2015 – Feb 2017 · 1 yr 10 mos · Los Angeles

• Provided pre-production and on-set production support for commercial shoots in the Los Angeles area. Clients have included Apple, Samsung, Farmers Insurance, Nike, Beyoncé, Adidas, H&R Block, Miu Miu, Porsche and Nissan.
• Assisted producers, production supervisors, and production crew on set by ensuring travel coordination, payroll, and catering services are completed on time
• Maintained top-tier production service by anticipating obstacles and addressing them with clients and ad agencies with timely communication and feedback

Jan 2012 – Feb 2015 · 3 yrs 1 mo · Greater New York City Area

• Created and captured digital marketing assets from in-game play for award winning games including Max Payne 3 and Grand Theft Auto V for use in all marketing including web, print, social and packaging.
• Aided in establishing the aesthetic for all marketing materials by adhering to brand style principles and guidelines.
• Utilized concepts from other successful media across the entertainment spectrum to create content that upped fan engagement across all channels.
• Managed groups of up to 15 freelance players to compose assets for GTA Online

Aug 2011 – May 2012 · 9 mos · New York, NY

• Worked directly with the studio manager on the daily running of a boutique retouching studio.
• Served as a point of contact for clients, managing all printing and shipping requests.
• Provided administrative support, keeping the office stocked and organized, and managed a variety of HR tasks including payroll and employee benefits.

May 2009 – Feb 2010 · 9 mos · New York, NY

• Assisted clients with all needs during photo shoots.
• Prepared studios before shoots for clients including Vogue Paris, Victoria’s Secret, Sephora, Louis Vuitton and V Magazine.
• Performed administrative and front desk duties, worked directly with VP of Operations.