Sonia Eland — CEO
As a respected senior executive, I have 30 years of digital transformation experience scaling new technology services and leading international delivery and sales teams. With a robust background in leading enterprise teams, I have successfully driven innovation and growth in both start-up ventures and established businesses at scale. Before joining HCLTech, I was a Deloitte Partner in the Technology Strategy and Transformation consulting business. Prior to this, I held various executive roles at DXC Technology with responsibilities across the ANZ market, as well as Asia and Global business unit leadership. My experience spans several disciplines, including product development, business development, marketing, M&A, strategy and client services delivery. My career began in financial services, with roles at Commonwealth Bank, HSBC, and Westpac across retail and institutional banking, with a common element of harnessing new technologies to drive digital engagement and eCommerce growth. I have always been passionate about amazing experiences driven by digital - and so I work to bring together creative people, technical people, data and technology. I credit the success that underpins the significant growth and operational performance achieved in the businesses I lead, to my ability to influence and successfully work with a broad range of stakeholders to build rapport, collaborate, roll up my sleeves and deliver on my promises. I have a track record for accountability, performance and building high quality teams. I am a leader who thrives in a great culture, believe that the power of technology is only realised by the imagination and commitment of the people we work with, and so lead by example.
Stackforce AI infers this person is a SaaS and digital transformation leader with extensive experience in enterprise technology.
Experience: 34 yrs 2 mos
Career Highlights
- 30 years of digital transformation experience.
- Led enterprise transformation projects with significant client impact.
- Proven track record in building high-quality teams.
Work Experience
HCLTech
Executive Vice President and Country Leader, Australia and New Zealand (2 yrs 5 mos)
Deloitte Australia
Lead Partner (3 yrs 7 mos)
DXC Technology
General Manager and Director, Global ServiceNow Build & Offerings (5 mos)
General Manager and Director, Servicenow Practice (1 yr 7 mos)
Director / VP Global Partner Ecosystem and Sales Leader (11 mos)
CSC
Director / Vice President Global Strategic Partner & Digital Eco-system (2 yrs 2 mos)
Director/VP Sales, Global Business Services (1 yr)
Director/VP Sales, Applications, APAC, China, Japan, Middle East (1 yr)
Vice President Sales and Marketing (4 yrs 1 mo)
Fujitsu Australia and New Zealand
General Manager Marketing & Communications (3 yrs)
lastminute.com
Chief Marketing Officer (2 yrs)
Integral Energy
Brand and Digital Experience Manager (2 yrs)
Westpac Banking Corporation
Manager Strategic Marketing - Retail (2 yrs)
Senior Manager Marketing, Global Transactional Banking (3 yrs)
HSBC
Marketing Manager (2 yrs)
Commonwealth Bank
Research Analyst (3 yrs)
Education
Masters of Management at Macquarie Business School
Digital Product Management at University of Virginia Darden School of Business
Leadership Through Design Innovation at Northwestern University
Marketing at University of Technology Sydney
Post Graduate Diploma in Applied Finance and Investment at Financial Services Institute Australasia (FINSIA)
BSc at University of Sydney
