Mar 2026 – Present · 1 mo

Jul 2025 – Mar 2026 · 8 mos

Feb 2025 – Present · 1 yr 2 mos · Delhi, India

• Conceptualised and launched D2C jewellery brand from scratch, designing the Shopify-based digital storefront and building a cohesive brand identity.
• Crafted brand positioning by integrating emotional storytelling with astrology-driven value propositions to differentiate in the D2C jewellery market.
• Spearheaded offline debut at SRCC Crossroads 2025, generating sales, customer insights, and refining GTM strategy based on footfall analytics.
• Leveraged data from digital and offline touchpoints to optimise inventory, map buyer personas, and inform product expansion roadmap.
• Built educational content pillars around gemstones, birthstones, and zodiac signs to drive narrative-led differentiation in a crowded jewellery market.

Jul 2023 – Oct 2024 · 1 yr 3 mos · Delhi, India · On-site

• Managed and mentored a team of 5 Associates, driving performance, ensuring timely delivery, and supporting their seamless onboarding.
• Led political strategy for 1 Parliamentary Constituency during Parliamentary Elections, aligning booth-level execution with macro campaign goals.
• Contributed strategic inputs toward political campaign design and execution across 5 Assembly Constituencies during the Rajasthan Elections - 2023
• Authored a recommendation paper to increase vote share from a key urban segment by leveraging ground research and data insights.
• Maintained strong stakeholder alignment by managing multiple high-stakes meetings with the candidate’s team and campaign leadership.

Jul 2022 – Aug 2022 · 1 mo · India · Remote

• Prepared a comprehensive report for a knowledge session by Josh Lerner- Head of Entrepreneurship Faculty, Harvard Business School, Kate Cornick, CEO- LaunchVic & Coos Santing, Program Manager- Impact City on Start-up Vs Growth Capital at the Global Entrepreneurship Congress 2022.
• Researched for a report on the start-up ecosystem of Tunisia (ranked 1st in MENA), discovered constraints, and gave 3 key recommendations to support the ecosystem growth under the supervision of the senior manager, to be published in the 3rd edition of the Start-up Tunisia report.
• Analysed 200+ companies across 9 sectors in Paris and London to identify potential partners for existing and upcoming start-ups.
• Automated client communication using outreach.io and integrated member relation processes, increasing efficiency by 87%.

Mar 2022 – Apr 2022 · 1 mo

• Conducted market analysis and developed customer journey maps for a Japanese company in HVAC industry.
• Recommended and advised on business analysis approach to enter the premium market segment

Nov 2021 – Oct 2023 · 1 yr 11 mos

Sep 2021 – Dec 2022 · 1 yr 3 mos

• Led a team of 80+ members serving as the focal touchpoint for effective coordination among multiple wings to orchestrate monthly activities.
• Ideated, executed and managed The Annual Literary Fest - Zephyr’22, instrumental in marketing and sponsorship strategies.
• Coordinated and executed Stellar’22, a story telling competition, in collaboration with Tape a Tale (1M+ subscribers)

Jan 2021 – Sep 2021 · 8 mos

• Curated content and recorded 2 episodes of ‘Perspective’- a podcast series of ELS SRCC, garnered a reach of 4k+ listens.
• Authored poems and curated content for Trecento, the first-ever newsletter of ELS SRCC, which has 600+ subscribers.

Jan 2021 – Aug 2021 · 7 mos · Delhi, India

• Enactus is an international, student-run, not-for-profit organization involved in building sustainable social entrepreneurship projects.
• Extensively worked in the field of Social Entrepreneurship in the following Projects:
• 1. Project Virasat: An initiative to revive the languishing craft forms of India such as UstaArt, Gaurahari Stonework and Pichvai Paintings
• 2. Project Asbah: An initiative to make clean drinking water accessible to rural households and urban slums by setting up community filtration plants. Asbah has 13+ plants across 5 states- Delhi, Haryana Uttar Pradesh, Karnataka and West Bengal.
• 3. Project Leher: An initiative to recycle the used cigarette butts and convert it into various utility products.
• 4. Project Amal: An initiative in the clean energy sector that aims at preventing stubble burning by turning stubble waste into smokeless biochar briquettes which is a greener and cheaper substitute to charcoal.
• Conceptualized and organized a PAN India US-based social entrepreneurship competition conducted in association with the Campus Community Partnership (C2P) Foundation

Jan 2021 – Aug 2021 · 7 mos

• Project Asbah is an initiative in the WASH sector to provide clean and affordable drinking water through setting up water filtration plants in rural and semi-urban areas at a rate of just ₹4 for 20 liter.

Jan 2021 – Aug 2021 · 7 mos

• Project Virasat is an initiative by Enanctus SRCC in the Crafts Sector. Virasat is an umbrella body to revive languishing Indian craft forms such as Usta art, Gaurahari Stonework and Pichvai Paintings. Project Virasat has been recognized by UNESCO and aims to intervene further into dying artforms and preserve India's heritage.

Jan 2021 – Aug 2021 · 7 mos

• Project Leher is an initiative in the Waste Management sector to collect & recycle cigarette butt waste (the biggest pollutant on earth) and convert it into utility items.

Jan 2021 – Aug 2021 · 7 mos

• Project Amal is an initiative in the clean energy sector that aims at preventing stubble burning by turning stubble waste into smokeless biochar briquettes which is a greener and cheaper substitute to charcoal.

Jan 2021 – Jun 2021 · 5 mos

Nov 2020 – Dec 2020 · 1 mo · Delhi, India