Lara Macia

Operations Associate

Brick, New Jersey, United States18 yrs 1 mo experience

Highly Stable

Key Highlights

Expert in delivering actionable consumer insights.
Strong background in advertising effectiveness research.
Proficient in quantitative research methodologies.

Stackforce AI infers this person is a Market Research professional specializing in advertising effectiveness and consumer insights.

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Skills

Core Skills

Retail BankingCustomer Relationship Management (crm)Survey DesignData AnalysisAdvertising Effectiveness Research

Other Skills

TellerNew Account GenerationSurvey ProgrammingAnalysisPresentation SkillsQuestionnairesBrand TrackingMarket ResearchQuantitative ResearchSurvey ResearchOnline ResearchQuestionnaire DesignConsumer InsightsInternational ResearchReport Writing

About

Experienced Senior Researcher with a demonstrated history of delivering valuable insights. Skilled in Advertising and Custom Research Design, Execution and Analysis. Strong supplier side background with a BA focused in Sociology and Criminal Justice from Iona College.

Experience

18 yrs 1 mo

Total Experience

2 yrs 7 mos

Average Tenure

Current Experience

Wells fargo

Associate personal banker

May 2024 – Aug 2025 · 1 yr 3 mos · New Jersey, United States · On-site

Support customers in managing all aspects of their retail banking (account maintenance, new & existing accounts, credit applications, teller transactions).
Educate customers on product benefits, services/features, and fees.
Notary.
NMLS registered.

Retail BankingTellerNew Account GenerationCustomer Relationship Management (CRM)

Walmart connect

Customer Insights Manager

May 2022 – Oct 2022 · 5 mos · Brick, New Jersey, United States · Remote

Led in the planning, design, and execution of custom research studies for both internal and external clients, with a specific focused on the Walmart retail environment (online, in-store, app).

Survey ProgrammingAnalysisData AnalysisSurvey DesignPresentation Skills

Metrixlab

Senior Research Manager

Sep 2021 – Apr 2022 · 7 mos · Brick, New Jersey, United States · Remote

Led in the execution of various advertising effectiveness research, specifically cross-platform measurements utilizing both digital tagging and Opportunity to See methodologies to measure the impact of ad exposure on key brand metrics.

Nielsen

Research Manager

Feb 2014 – Sep 2021 · 7 yrs 7 mos

Responsible for the planning, development, client facing, and execution of various advertising effectiveness research, including digital campaign measurement (utilizing a tagging methodology), cross-platform measurements and sponsorships utilizing an Opportunity to See design, forced exposure methodologies to test ad formats, branded content, and social simulations to measure the impact of exposure on key brand metrics.

Harris interactive (harris interactive was acquired by nielsen)

Research Manager

Dec 2010 – Feb 2014 · 3 yrs 2 mos

Managed all aspects of custom research projects among business and consumer audiences within both the Financial and Technology, Media and Telecom industries.

Frc research corporation

Assistant PowerPoint Specialist

Mar 2009 – Jun 2009 · 3 mos

Designed and populated PowerPoint reports in a full service market research firm.
Posted survey data into PowerPoint reports and presentations.
Updated survey data and PowerPoint design and created report templates.

Meyers research center

Project Manager - Client Services

Jul 2005 – Jun 2008 · 2 yrs 11 mos

Research Project Manager at a firm specializing in face-to-face shopper research in the retail environment, as well as, at quick-serve restaurants and other sales outlets. Focus on CPG, in-store advertising/promotions, branding, shop-ability, category management, pre & post tests, point of sale, and future purchase intent.