A

Adam D.

CEO

Ottawa, Ontario, Canada26 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years in public sector procurement.
  • Created 40+ procurement vehicles across Canada.
  • Expert in SaaS and cloud modernization strategies.
Stackforce AI infers this person is a SaaS expert specializing in public sector procurement and digital transformation.

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Skills

Core Skills

Sales ManagementGovernment Contract Management

Other Skills

Sales StrategyRevenue GrowthFederal Government EngagementSolution SellingSales LeadershipManagementGo-to-market StrategyRelationship ManagementNew Business DevelopmentPipeline CreationTelecommunicationsUnified CommunicationsNetworkingManaged ServicesCloud Computing

About

I help global and Canadian technology companies succeed in the Canadian public sector by enabling faster, compliant access to market through modern procurement and digital transformation strategies. For more than two decades, I’ve worked at the intersection of public sector procurement, technology adoption, and cloud modernization, helping organizations align their solutions with government priorities and deliver measurable outcomes. My expertise spans Canadian Public Sector Procurement, Software Supply Arrangements, and Protected B / PBMM compliance—key components that allow SaaS and software providers to operate successfully within federal and provincial government frameworks. I specialize in guiding companies through complex procurement vehicles, contract structures, and compliance processes that define the Government of Canada’s IT modernization landscape. Over my career, I’ve supported the creation and management of more than 40 procurement vehicles across Canada, enabling software, cloud, and cybersecurity companies to accelerate their public sector sales strategy. I focus on simplifying engagement, reducing friction, and helping organizations demonstrate alignment with the Government of Canada’s Cloud Framework Agreements, SaaS procurement models, and modernization mandates. My approach combines strategic advisory, business development, and policy alignment to help companies understand how to sell, deliver, and scale within the Canadian public sector market. From supporting SaaS adoption and AI implementation to advancing cybersecurity and cloud transformation, I work with technology leaders to deliver outcomes that strengthen Canada’s digital infrastructure and citizen services. I’m driven by a single goal—to help innovators bring secure, modern, and scalable technology into government environments where it can make the greatest impact. I believe collaboration between public institutions and technology providers is essential to building a more agile, efficient, and data-driven Canada. If you’re exploring how to engage with the Government of Canada, expand your public sector SaaS footprint, or align your technology with federal and provincial modernization initiatives, let’s connect. 📩 Connect to discuss SaaS enablement, federal procurement strategy, or cloud modernization opportunities across Canada.

Experience

Data centre intelligence inc.

President

Sep 2025Present · 7 mos · Canada

Mulesoft

Federal Government Strategy

Sep 2019Sep 2020 · 1 yr · Ottawa, Canada Area

  • Connect anything. Change everything.
  • Our mission is to help organizations change and innovate faster by making it easy to connect the world’s applications, data, and devices. With our API-led approach to connectivity, MuleSoft’s market-leading Anypoint Platform is enabling well over 1,000 organizations in more than 60 countries; including Unilever, Coca-Cola, Salesforce.com, GE, Hertz, Barclays and VMware to realize an order of magnitude improvement in their overall speed and agility. All of this directly fuels our customers’ ability to compete, innovate and grow in increasingly complex markets.

Self-employed

2 roles

Canadian Public Sector Strategy

Promoted

Jul 2019Present · 6 yrs 9 mos · Ottawa

Canadian Public Sector Strategy

Jun 2012Nov 2013 · 1 yr 5 mos · Ottawa, Canada Area

  • Developed new go-to-market strategy focused on federal government procurement, successfully increasing client partnerships, market and customer base with international manufacturers, and overall revenue.
  • Marketed over 30 individual products, solutions and software to the federal government. Identified partner pain points in alignment with federal opportunities.
  • SELECT IMPACTS:
  • ● Built key relationships with leading IT software and hardware companies, establishing 30+ Canadian federal government standing offers and supply arrangements (NMSO, NESS, NIMS, SLSA, & PSAB).
  • ● Increased partner relationships to generate a new line of revenue.
  • ● Negotiated and managed 3 national service contracts for major OEMS, 14+ software licensing and supply arrangements, and 4 OEM network equipment support services.

F5 networks

Federal Account Executive

Nov 2013Jul 2019 · 5 yrs 8 mos · Ottawa, Canada Area

  • Hired to establish F5 footprint with Shared Services Canada (SSC); spearheading the development of a sales strategy that increased the pipeline, channel partners, and revenue.
  • Consistent YoY sales growth within the Federal government. Continue to sell, manage and interact with multi-disciplinary team, including engineers and PS group. Collaborate and direct project work and sales strategies, ensuring the alignment of account activities and core product offerings with client requirements.
  • SELECT IMPACTS:
  • ● Developed and implemented new federal sales strategy, identifying key client projects and initiatives which drove up federal revenue.
  • ● Established F5 as the dominant, go-to-standard for application delivery technology within SSC, increasing demand for F5 services through partner organizations.
  • ● Generated new global security partnerships, enabling a new solution offering.
  • ● Partnered with key stakeholders to identify operational, service, and budget gaps.
Sales StrategyRevenue GrowthFederal Government EngagementSales ManagementGovernment Contract Management

Combat networks

2 roles

VP Sales / National Director of Business Development

Promoted

Jul 2009Jun 2012 · 2 yrs 11 mos · Canada

  • Started as National Director of Business Development, establishing all aspects of Avaya business with Canadian offices and customers. Promoted to VP Sales, directing sales initiatives, marketing, business development, and revenue activities across 4 national offices.
  • Reporting to CEO; managed regional sales teams and leaders. Collaborated with professional services, project management staff, and finance teams. Forecasted quarterly sales targets, divisional operational expenses, and revenue growth.
  • SELECT IMPACTS:
  • ● Developed company’s national business development strategy, growing key regions and markets.
  • ● Penetrated new market with no existing footprint or clients, generating new business opportunities, hiring sales staff, and transitioning pipeline to new sales team.
  • ● Improved internal forecasting ability, implementing new corporate-wide CRM that improved credit access.
  • ● Provided market and competitive analysis for prioritized initiatives and technology, developing and leading national initiatives into new markets

Federal Account Executive

Jul 2005Jun 2008 · 2 yrs 11 mos · Ottawa

  • Managed federal government portfolio of accounts, increasing re-seller status and brand image in the Ottawa region to grow federal government revenue.

Maplesoft technology

Director of Sales / Founding Partner

Jun 2008Jul 2009 · 1 yr 1 mo · Ottawa, Canada Area

  • As founding partner, created new technology division within Maplesoft Group of Companies, establishing all core product and partner agreements. Created new pipeline and rapidly grew revenue.
  • Hired, trained, and oversaw staff. Directed all sales and marketing initiatives and activities.
  • SELECT IMPACTS:
  • ● Surpassed initial start-up forecast by 150%.
  • ● Established product delivery relationship with key industry players, developing an outsourcing model that allowed clients to lower hardware development costs.

Bell canada

Systems Engineer / Business Solutions Specialist

Aug 2001Jun 2005 · 3 yrs 10 mos · Ottawa, Canada Area

  • Customer consulting, on multi-tier solutions; CRM, ERP, WLAN, Inter-Networking, Asset Tracking, Video & Voice Monitoring integration.
  • Working with the customer to understand their business requirements, Utilizing Bell Canada's multi customer solutions sets; providing a single-point of contact for the end customer. Working with the internal Bell teams to provide on time delivery of product & project.

Industry canada

Network Engineer

Apr 1999Aug 2001 · 2 yrs 4 mos

Education

Algonquin College of Applied Arts and Technology

Computer Systems Technition (Internetworking) — Internetworking

Jan 1999Jan 2001

Humber College

Telecommunications — Internetworking

Jan 1997Jan 1999

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