Dana Liedholm✨

VP of Marketing

Ocean City, Maryland, United States27 yrs 9 mos experience

Highly Stable

Key Highlights

Proven track record in B2B marketing success.
Expert in demand generation and lead conversion.
Strong leadership in multi-channel campaign management.

Stackforce AI infers this person is a B2B Marketing Executive with expertise in SaaS and Digital Marketing.

Contact

Skills

Core Skills

Marketing LeadershipBranding & IdentityDigital MarketingBrand AwarenessCustomer Loyalty

Other Skills

Media RelationsInternal CommunicationsGraphic DesignAnalyticsCommunicationBudgetingBrand IdentityDemand and Lead GenerationStrategic Planning & ExecutionSales OperationsMulti-Channel Campaign ManagementCreative & Technical WritingTradeshow & Event ManagementVideo/Ad/Web/Print Collateral DesignCorporate & Product Brand Building

About

SALES AND MARKETING COMMUNICATIONS EXECUTIVE Results-oriented professional adept at blending technology and marketing to ensure business success and increased revenue in B2B Markets. Specialties: • Demand and Lead Generation • Strategic Planning & Execution • Business Development • Sales Operations • Multi-Channel Campaign Management • Creative & Technical Writing • Tradeshow & Event Management • Video/Ad/Web/Print Collateral Design • Corporate & Product Brand Building • Media/Public Relations • Partnership & Alliance Building • Operational Streamlining • Team Mentoring & Motivation • Technology Incubation & Commercialization • Government Contract Management

Experience

Cytracom

VP of Marketing

Jan 2024 – Present · 2 yrs 3 mos

Media RelationsInternal CommunicationsGraphic DesignAnalyticsBranding & IdentityMarketing Leadership

Kaseya

2 roles

Executive Vice President Corporate Marketing

Aug 2022 – Jan 2024 · 1 yr 5 mos

Media RelationsCustomer LoyaltyInternal CommunicationsCommunicationBrand AwarenessGraphic Design+6

Senior Vice President Corporate Marketing

Dec 2020 – Aug 2022 · 1 yr 8 mos

Media RelationsCustomer LoyaltyInternal CommunicationsCommunicationBrand AwarenessGraphic Design+6

Blokworx, inc.

VP Sales and Marketing

Aug 2020 – Dec 2020 · 4 mos

Media RelationsCustomer LoyaltyCommunicationBrand AwarenessGraphic DesignBudgeting+5

Id agent

2 roles

Chief Marketing Officer

Promoted

Aug 2018 – Aug 2020 · 2 yrs

Media RelationsCustomer LoyaltyInternal CommunicationsCommunicationBrand AwarenessGraphic Design+6

VP Global Channel Programs

Aug 2017 – Aug 2020 · 3 yrs

We help increase recurring revenues, profitability and customer retention for our clients. Our platform synthesizes intelligence with search capabilities to identify, analyze and proactively monitor for an organization’s compromised or stolen employee and customer data.

Media RelationsCustomer LoyaltyCommunicationBrand AwarenessGraphic DesignBudgeting+5

Comtech telecommunications corp.

Director, Commercial Partnerships

Feb 2016 – Aug 2017 · 1 yr 6 mos · Annapolis, MD

Developing partner networks and strategic relationships to drive growth in the U.S. and overseas.

Customer LoyaltyInternal CommunicationsBrand AwarenessGraphic DesignMarketing Leadership

Telecommunication systems

2 roles

Director, Marketing

Promoted

Jan 2013 – Jan 2014 · 1 yr

Trademarks, Websites and domains, Product collateral, Digital and print media, Advertising, Trade Shows, Budgeting, Partner Relations

Customer LoyaltyBrand AwarenessBudgetingBrand IdentityMarketing Leadership

Marketing Manager, Government Solutions

Jan 2011 – Jan 2013 · 2 yrs

TCS (now Comtech Telecommunications Corp.) Managed Product collateral, Web content, Advertising, Trade Shows, Budgeting

Budgeting

Dl marketing solutions

President

Sep 2010 – Mar 2011 · 6 mos

CommunicationBudgetingBrand IdentityMarketing Leadership

Cdr fundraising group

Online Marketing Account Manager

Mar 2010 – Sep 2010 · 6 mos

Create and execute online marketing and fundraising strategies for nonprofit clients. Partner with and lead nonprofit clients in creating, growing and implementing their online marketing programs to acquire, cultivate and solicit online constituents, as well as to implement advertising, branding and social networking efforts.

Organization for safety & asepsis procedures (osap)

Interim Associate Director

Jan 2010 – Mar 2010 · 2 mos

Projects include:
Event Management, including pre-event logistics, registration services, event delivery and post event evaluation.
Website re-design and integration project, including graphic design services, strategic plan, shopping cart and member database integration, CSS design, and data migration.

Zenoss, inc.

Marketing Manager

Apr 2007 – Dec 2009 · 2 yrs 8 mos

Product Marketing and Public Relations for Zenoss, Inc.
Primary initiatives include designing and executing lead and demand generation activities, working closely with sales organization. Functional responsibilities include lead generation, the management and support of trade shows and events, collateral development, product launches, web marketing, advertising, channel programs, public relations, and design and editorial direction.
Zenoss is an enterprise IT management software company, headquartered in Annapolis, MD with offices in Austin, TX.

Brand Awareness