Ed Cheong

CEO

Singapore, Singapore21 yrs 11 mos experience
Highly Stable

Key Highlights

  • Featured in major publications like CNN and Fast Company.
  • Jury member for prestigious advertising awards.
  • Speaker at renowned industry festivals.
Stackforce AI infers this person is a creative leader in the advertising and marketing industry.

Contact

LinkedIn

Skills

Core Skills

Creative StrategyAdvertisingCreative DirectionBrand Development

Other Skills

Interactive Advertising

About

A multi disciplinary creative leader whose exploits have been featured on CNN, Contagious, Mashable, PSFK, Channel News Asia, Fast Company and somehow even Teen Vogue. He has also played jury at Spikes Asia, Adfest, One Screen Film Festival, Citra Pariwara, ECI Awards and APAC Effies. A speaker at Spikes Asia, Gif Fest, Singapore Design Festival, and Nas Summit. None of which impresses his wife till he does the dishes.

Experience

21 yrs 11 mos
Total Experience
3 yrs 7 mos
Average Tenure
4 mos
Current Experience

Maker lab

Head of Creative & Strategy

Jan 2026 – Present · 4 mos

R/ga

Executive Creative Director

Apr 2022 – Sep 2025 · 3 yrs 5 mos · Singapore

  • Creative lead for SEA. Responsible for raising the bar to meet a diverse clientele of marketing needs. Working closely with the Japan office too for the gaming industry. Member of R/GA's global creative council.
Creative StrategyAdvertising

Iris

Executive Creative Director

Jul 2014 – Apr 2022 · 7 yrs 9 mos · Singapore

  • Led an agency to punch above its weight. In 2020, the agency was named one of the Top 4 Most Improved Agencies in APAC by Campaign. In 2021, leapt from 24th to 9th in rankings for the most creative agencies in town.
Creative DirectionBrand Development

Ddb

Creative Director

Jan 2011 – Jun 2014 · 3 yrs 5 mos

  • Led the biggest home furnishing retail account in town. In two years, helped the brand launch its new e-commerce platform, sell plenty of stuff, and break its perennial duck on the awards front - including gold for promo and activation.
Creative DirectionAdvertising

Jwt

Creative Group Head

Jan 2008 – Jan 2011 · 3 yrs · Singapore

  • As a young senior creative at JWT, entrusted with the Pizza Hut account, helped client win the coveted title of Marketing Person of the Year.
Creative StrategyAdvertising

Tbwa

Creative

Jan 2006 – Jan 2008 · 2 yrs

  • Honour of being chosen as the best performing young creative to represent Singapore in the network's Young Bloods programme.
Creative Direction

Rapp

Creative

Jan 2004 – Jan 2006 · 2 yrs

  • A young writer caught like a deer in the headlights. I fumbled around and learnt through my mistakes.

Education

Temasek Polytechnic

Diploma — Marketing

Jan 1996 – Jan 1999

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