Mar 2021 – Dec 2021 · 9 mos

• Business Head for FMCG vertical – responsible for Business Development / Monetization from FMCG clients for D2C and O2O hyperlocal marketing campaigns – Built a strong business pipeline of 50+ brands – converted large clients like Nestle, Reckitt, Mondelez, Emami, Zydus, Kaya, Epigamia etc.
• Recognized as MVP (Most Valuable Player) in Aug 2021

Jan 2020 – Mar 2021 · 1 yr 2 mos

• Program Lead, BPP – magicpin’s flagship retailer reward program to capture real-time sales insights (POS data) (3 Mn+ transactions / month) – acquired and onboarded 3000+ new grocery and pharma merchants – leading a team of 20+, implemented process improvements, automated reporting leading to considerable increase in agent productivity
• Recognized as MVP (Most Valuable Player) in Mar 2021 for scaling the program by 4x in 5 months

Mar 2018 – Dec 2019 · 1 yr 9 mos · New Delhi Area, India

• India’s Largest Marketplace for booking Promotional & Short-Term Retail Spaces!
• The vision was to bring in transparency and convenience in the scattered offline marketing space (pop-ups, kiosks, stalls, events etc), to enable thousands of emerging brands understand the landscape better and get the right physical front for their business.
• Built Pop Up 72 from scratch – ideation, product development, launch, partnerships, marketing, business development
• Led a 9 member cross-functional team across 2 offices, hiring and training of manpower
• 2000+ venues, enquiries from 500+ brands - managed 120+ marketing activations at a Pan India level; Gained in-depth knowledge and expertise in managing marketing activations – mall / corporate / rwa activations, mobile showrooms etc.
• Engaged with 100+ stakeholders / key decision makers across India, 2 active discussions for fund-raise

Jun 2016 – Feb 2018 · 1 yr 8 mos · Gurugram, Haryana, India

• Worked in Times of India IBCE (Integrated Brand Communication & Experiences) team. The team focusses on Brand Solutions / Integrated Marketing and Event IPs.
• Key Activities: Developing and Pitching Integrated Marketing campaigns, B2B Sales, New Business Development, Collaborating with Creative and Operations teams, Pitching to agencies and clients, Event Planning and Management
• Pitched Integrated Marketing Solutions / Sponsorship Sales to key clients, with on-ground customer engagement at the core, amplified through combining multiple Times Group mediums (Print, Radio, TV, OOH, Digital)
• Part of the core team behind Max Bupa Walk for Health – INR 5 Cr+ annual flagship event of Max Bupa held across 3 cities – managed 18 event partnerships end-to-end, 2 month long integrated media plan
• Other major projects handled - Times Litfest Delhi (INR 2 Cr+ Annual Property), Times Fashion Fiesta Jaipur
• Prior to this, completed an 11-month long Management Trainee program with the company, with 6 stints across functions and geographies:
• 1) Response (Media Sales) || Chennai
• 2) Brand Management || Kolkata
• 3) Pricing & Strategy || Delhi
• 4) RMD (Circulation) || Mumbai
• 5) Brand Capital (Investment Arm of The Times Group) || Bangalore
• 6) Response (Media Sales) || Jaipur

Apr 2015 – Jun 2015 · 2 mos · Greater Jaipur Area

• Interned with ITC (FMCG) in their TMD (Trade Marketing & Distribution) Division, with a project on improving the efficiency of distribution processes.
• Key Achievements:
• Cleared Branch and Regional Rounds of Presentation, Nominated for presentation to ITC CEO and NSMs
• Developed an Excel-Based Delivery Rating Dashboard to analyze distributor delivery efficiency
• Successfully piloted recommendations: Reduced Delivery Time by 25%, Improved Outlet Fill Rate (Key Distribution Metric) by over 6%

Jan 2014 – May 2014 · 4 mos · Mumbai Metropolitan Region

• 5 Month Internship: Account Management and Planning: DDB Mudra Mumbai Office
• Worked in Account Management for Lipton, Femina, Filmfare & Lonely Planet
• Assisted in Business Pitches for a top general insurance brand and a major retail chain
• Conducted online and on-ground Market Research and Competitive Analysis

Jun 2012 – Jul 2012 · 1 mo · Gurugram, Haryana, India

• 1 Month Internship in Digital Marketing, handling functions like Business Development and Research.