Mar 2021 – Jan 2022 · 10 mos · Greater Seattle Area

Jul 2020 – Jan 2022 · 1 yr 6 mos · Greater Seattle Area

• Your Phone and Link To WIndows apps

Jan 2020 – Jun 2020 · 5 mos · Greater Seattle Area

Aug 2020 – Present · 5 yrs 9 mos

• Investing small checks in resilient teams and business models
• Reevooy - B2B marketplace apparel sourcing from South Asia
• Dex - personal relationship management
• Customer.io - Messaging Automation platform
• Sentry AI - AI based physical security monitoring
• Avenify - Income-based Nursing Student Loans
• Clocr - Estate Planning & Digital Legacy

Jul 2017 – Nov 2019 · 2 yrs 4 mos · Seattle, Washington

Jun 2016 – Sep 2016 · 3 mos · San Francisco Bay Area

Aug 2014 – Jul 2015 · 11 mos

• Conceptualized and launched campaigns to increase app installs and engagement
• Gamification – launched the first fully integrated game within the app (industry first)
• Growth Projects - Working on growth projects across the organisation

Sep 2013 – Aug 2014 · 11 mos

• Handled Books and General Merchandise categories
• Responsible for Strategy, analysis and program management of sales, operations and new category launches
• Built a central strategy desk for all categories of marketplace to take care of both sales and operations needs
• Leading Merchandising activities for all categories, Sales increased by more than 50% in first 3 months
• Launched Home and Decor Categories
• One of the fastest growing categories to date in terms of sales, product and seller base

Aug 2012 – Sep 2013 · 1 yr 1 mo

• Led a team of 14 across 6 locations to gain industry dominance in Media Categories (Home Video and Music)
• Profitability Initiatives
• o Analysed Financial Strength of the categories and created a plan of action for increasing GM
• o Created a scalable sales forecasting method for Home Video to reduce incorrect inventory pickup
• o Revamped pricing structures to eliminate operational losses.
• o Negotiated increase in product margins by an average of 2% with some of the major vendors
• o Implemented a new cost effective warehousing and sourcing structure
• Developed and implemented merchandising and marketing strategies

Nov 2011 – Aug 2012 · 9 mos

• Responsible for Merchandising (leading team of 6) for 6 categories
• Category Launch=> part of core team resposible for launching and growing "Pens & Stationery" category to become the largest retailers in the category
• Business Development=> Handled some of the biggest accounts(domestic and international) and helped to more than quadruple the whole range
• Merchandising Desk=>
• o Created the first effective cross category merchandising and strategy desk
• o Created effective and scalable merchandising processes
• o Increase focus on customer conversions (+ve growth all over)

Aug 2011 – Oct 2011 · 2 mos

• •Trained in Java and basic technology consulting requirements

May 2010 – Jul 2010 · 2 mos · New Delhi Area, India

• Responsible for improving Quality processes and expanding product range
• Researched the processes and materials in leather accessories and helped expand their product range
• Analyzed the factors affecting cotton yarn price trend and predicted cotton prices for the near future
• Helped set up the company's Testing Lab and educated employees about quality testing and standards

Nov 2009 – Jan 2010 · 2 mos · Greater Delhi Area

• Marketing and Branding for new brand(Bizzy B)
• Worked closely with the founding team in defining the business vision of the holding company
• Outlined the Marketing and Branding Strategy for the first brand BIZZY B - a Quick Service Restaurant(QSR)

May 2009 – Jul 2009 · 2 mos

• Analysis of the Indian Cappuccino Market (Nescafe)
• Surveyed and analyzed the market to gauge consumer awareness and perception of the product
• Suggested innovations in the brand's Point of Sale/Purchase(POS/POP) visibility strategy
• Reviewed the pilot run to incentivize sampling activity & made recommendations to implement it Pan-India

Dec 2008 – Dec 2008 · 0 mo

• Analysis of Supply Chain Discrepancies
• Studied the various Supply Chain discrepancies possible in a pre-SAP system and suggested solutions
• Performed warehouse audits to check efficiency of current warehousing practices
• Created Training Modules which provided valuable inputs in the firm's employee training program

Aug 2008 – Apr 2010 · 1 yr 8 mos

• Responsible for corporate liaison and strategic tie ups with Incubators, VCs and mentors. In addition, also responsible for inviting speakers and personalities to inspire the youth.
• Accomplishments:
• Led a team of 10 to provide an efficient liaison with the corporate world and the entrepreneur ecosystem
• Roped in VC and Mentor firms like Indian Angel Network (IAN), Opdrage and Morpheus
• Invited entrepreneurs, like Tony Wheeler (Lonely Planet) and Tarun Tejpal (Tehelka)
• Awarded "Significant Contribution to Entrepreneurship Development Cell (eDC)"