Jan 2023 – Present · 3 yrs 3 mos · Chennai, Tamil Nadu, India

• At WPP Production in India, I led a significant transformation journey, pivoting the organization to center around AI while maintaining our commitment to being a trusted partner in content and production to our clients. Under my leadership, we experienced extraordinary growth, tripling our size in just three years. This evolution not only enhanced our service offerings but also solidified our reputation in the industry.

Mar 2021 – Dec 2022 · 1 yr 9 mos · New Delhi, Delhi, India

• Responsible for one of the fastest growing P&L's at GroupM. Helping clients chart a content journey built on strong measurement, media and commerce fundamentals.

Jan 2019 – Present · 7 yrs 3 mos · New Delhi Area, India

• #TheFilterKoffeePodcast is a sub-culture, conversation podcast where you discover artists, rabbit holes, authors and convictions.
• You can listen to it on Spotify, Apple podcasts or wherever you listen to podcasts from.

Mar 2018 – Dec 2022 · 4 yrs 9 mos · New Delhi Area, India

• Driving disruptive growth in sports, digital, experiential and content businesses.

Jul 2015 – Present · 10 yrs 9 mos

• I-COM Global helps companies with their business transformation to become a fully customer-centric and Smart Data Marketing driven enterprise. The I-COM community is comprised of the largest international group of industry leaders on the forefront of Smart Data Marketing. They come from Fortune 500 companies across the Marketing value chain and hold diverse roles, ranging from CMOs to top Data Scientists.
• As a board member of the Data Creativity Awards, we help showcase projects which are delivering competitive advantage by creatively leveraging value from data to show what is fresh and innovative.

May 2015 – Mar 2018 · 2 yrs 10 mos · New Delhi Area, India

• Reshaped content product of GroupM. Helped drive a USD 15M business. Pioneered new products like the GroupM Command Center and RADAR (Audience data platform designed for rural insights). Build a successful partner ecosystem across TV, digital, data and content.
• Created India's first branded content up-front event IP - Brew.

May 2011 – May 2015 · 4 yrs · New Delhi Area, India

• Built the largest social media practice (in revenue terms) in India. Built a team that managed the social media journeys of 75 of the largest brands in India. Made GroupM the first agency in India to have a social listening product. Pioneered the concept of an AOR (agency on record) for content.
• Grew revenues more than 100% YOY for four straight years.

Jun 2009 – May 2011 · 1 yr 11 mos · New Delhi Area, India

• Launched and led NM Incite - the social media consulting JV between Nielsen and Mckinsey & Company. Launched India's first Social Listening product - Buzzmetrics successfully.

Aug 2008 – May 2011 · 2 yrs 9 mos · New Delhi Area, India

• Launched AdRelevance and AdEffectiveness - Nielsen's first ever digital advertising products in India. Launched and led the social media measurement practice.
• Built new revenue streams and unlocked digital agencies as a new category of clientele. Grew revenues 100% YOY.
• Forged strategic partnership with Facebook and launched the Brandlift product for Indian advertisers.

Dec 2006 – Apr 2008 · 1 yr 4 mos · Houston, Texas Area

• Helped new business generation in healthcare and Defense verticals. Managed pre-sales for all transactions with the US DoD.
• Ran the marketing engine. Managed Media and analyst relations. Implemented Salesforce.com across the organization.

Jul 2002 – Dec 2006 · 4 yrs 5 mos · San Antonio, Texas Area

• Set up the global RFID research and consulting practice

Jan 2000 – Jan 2002 · 2 yrs · Chennai Area, India