Aug 2024 – Oct 2025 · 1 yr 2 mos · Warsaw, Mazowieckie, Poland

• Accountable for rebranding and new product portfolio gathered in one strong strategy. Supported re-launch of the Polish brand with 38 years of history on the market. With creative & analitical approach.

Jan 2024 – Present · 2 yrs 4 mos · Remote

• If you simply search for mindfulness training for you or your team, here I am as certified Mindfulness Based Living & Compassion Based Living Trainer from Mindfulness Association UK.

Jan 2023 – Mar 2024 · 1 yr 2 mos · Warsaw, Mazowieckie, Poland · Hybrid

• Building and growing innovative, subscription based technology rental platform. Accountable for product, e-commerce, communication strategy and performance. Together with a team we try to revolutionize how consumers use technology without owning it. With true circular economy approach in everything we do.

Feb 2022 – Mar 2023 · 1 yr 1 mo · Warsaw, Mazowieckie, Poland

• Building Digital Care as umbrella brand for all services followed by 360 rebranding and introduction of corporate website. Launching proper B2B strategy based on lead generation. Contributing to 2023 Group Strategy and supporting Group marketing growth.

Dec 2020 – Jan 2022 · 1 yr 1 mo · Warsaw, Mazowieckie, Poland

• Responsible for sales & marketing strategy, incl.: company sustainable growth, e-commerce, sales development, budget, marketing plan, international expansion.

Oct 2019 – Present · 6 yrs 7 mos · Poland

• I help businesses turn ideas into actionable strategies that sell. With a deep understanding of market expansion, positioning, and growth, I craft tailored go-to-market strategies that bridge the gap between vision and execution. I organize team workshops to boost creativity & peace of mind (that goes hand in hand).
• From market analysis and brand positioning to hands-on implementation, I support companies in scaling, entering new markets, and maximizing profitability. My approach is a mix of data-driven strategy, creative problem-solving, and local market adaptation, ensuring that every plan is not just ambitious—but effective.
• #GoToMarket #Strategy #BusinessGrowth #MarketExpansion
• Let’s make strategy work for your business. 🚀 I help businesses turn ideas into actionable strategies that sell. With a deep understanding of market expansion, positioning, and growth, I craft tailored go-to-market strategies that bridge the gap between vision and execution. I organize team workshops to boost creativity & peace of mind (that goes hand in hand). From market analysis and brand positioning to hands-on implementation, I support companies in scaling, entering new markets, and maximizing profitability. My approach is a mix of data-driven strategy, creative problem-solving, and local market adaptation, ensuring that every plan is not just ambitious—but effective.
• #GoToMarket #Strategy #BusinessGrowth #MarketExpansion
• Skills: Creativity and Innovation · Mindfulness Meditation · Mindfulness Based Stress Reduction · Creative Problem Solving

Sep 2010 – Dec 2019 · 9 yrs 3 mos

• Lead the marketing strategy in Poland with efficient choice of tools to reach sell-out KPIs - since 2017 strong focus on Digital Perfection & Performance (SEM/SEO, RTG, analitics, leads). Responsible for budget, PR, media, partnerships, annual communication plan and campaign development (full ATL/BTL); Main counterpart for Sales Team in Poland - commercial support in quarterly Operators’ negotiations through sell-in presentations; PR lead, digital management, social media & spokesperson for Sony Mobile Poland. Managing marketing team and working in cross-cultural environment. Key KPI - sales efficiency & ROI.

Dec 2009 – Sep 2010 · 9 mos

• Main interaction point for CEEMEA Region/MUs/Customers for identifying New Business opportunities in the area of new services (music & movies development); Representing CEEMEA business priorities for central decision making (prioritization of PlayNow™ launches globally); Working with CEEMEA MUs on closing business on new service launches

Dec 2008 – Dec 2009 · 1 yr

• Responsible for the marketing activation of new services (focus on music) – preparation and local activation plans adjusted to markets & Operators needs
• Launched & conducted training program on ways of selling new services called: Unlimited Sales Program - run 18 workshops about new ways of selling services in EMEA (~260 employees) & China & the global team

Sep 2007 – Dec 2008 · 1 yr 3 mos

• Responsible for developement of communication assets (ATL/BTL) across CEEMEA region (Central Eastern Europe, Russia, Greece, Turkey, Middle East, North and South Afrika); Responsible for Sony Ericsson business (B2B & enterprise) strategy for CEEMEA Region, with functional support of Western EMEA

Jul 2006 – Sep 2007 · 1 yr 2 mos · Warsaw Area, Poland

• Preparation of the new Operator's launch offer & strategy (positioning, market research, concept tests, feasibility study, P&L analyses, legal documents); Responsible for creating and implementing products & offers for mass market clients (market research, P&L analyses, feasibility studies, legal documents, trainings for sales force & consultants)

Apr 2005 – Sep 2005 · 5 mos · Warsaw Area, Poland

• Project leader of re-branding offer (cross-departmental co-ordinating of 50 people); -  Responsible for the strategy and development of the launch offer (post-paid & mix & prepaid) – from concept, positioning, market research, concept tests, P&L analyses, feasibility studies, implementation, training materials for internal employees, sales force, consultant – around 3000 people)

Jun 2001 – Jun 2006 · 5 yrs · Warsaw Area, Poland

• Managing deicated projects both related to product/services launches as well as communication/campaign (ATL/BTL) development