Sep 2024 – Nov 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Mar 2024 – Sep 2024 · 6 mos · Bangalore Urban, Karnataka, India · On-site

Oct 2020 – Nov 2023 · 3 yrs 1 mo · Bengaluru, Karnataka, India

• Owning product content & complete CX communication for Fisdom.

Jan 2020 – Jul 2020 · 6 mos · Bangalore

Nov 2018 – Sep 2019 · 10 mos · Bangalore

Apr 2018 – Oct 2018 · 6 mos · Bangalore

• ●Writing research-based & app friendly, infographics, articles, slideshows, FAQs, video descriptions, creative blurbs on pregnancy & parenting
• ●Strategising, measuring user engagement & determining audience needs through market research & feedback calls
• ●Identifying & creating new content layouts & templates in collaboration with the Design & Tech team
• ●Proofreading, editing & creating editorial guidelines to ensure content hygiene
• ●Workflow schedule maintenance, liaising with writers, designers, and production team for smooth distribution and uploading of app content
• ●Supervising & mentoring the in-house content team of both Hindi & English writers

Oct 2017 – Mar 2018 · 5 mos

• Responsibilities:
• ●Campaign planning, implementation, coordination, supervision, capacity building, monitoring and evaluation of projects and undertakings in reference to child health & nutrition
• ●Develop and lead internal and external communications plan and engagement strategies to effectively influence, inform and inspire stakeholders
• ●Lead the process of impactful messaging to ‘tell the organisation’s story’ in alignment with brand values and strategic priorities
• ●Lead online communications by managing content & design for communication collaterals
• ●Develop communication plans, presentations, e – newsletters, articles, blogs, key messages, talking points, memos etc.
• ●Supervise website content and manage seamless distribution of internal and external messages through various marketing channels
• ●Manage a team of four individuals responsible for delivering strategic communications and conducting impact assessments

Oct 2015 – Oct 2017 · 2 yrs

• Responsibilities:
• Composing copy, flyers, brochures, posters, mailers, newsletters, display ads, website event updates, photo journals, white papers and an array of other promotional materials for communication/marketing purposes
• Conceptualising, writing and editing content for videos, voice-over scripts and blog posts; ensuring content is SEO friendly with performance optimization
• Writing powerful prose, speeches, thought leadership articles, PR articles and support for speeches on a multitude of contemporary discourses and occurrences for Chairman, Vice-Chairman, CEO, and Director of Communications
• Collaborating with CEO, Director of Marketing and Communications, to develop branding and communication strategies to increase brand identity and value, both online and offline
• Interviewing various stakeholders for creating engaging and heart-warming stories and case studies to evaluate the impact of the organisation on its beneficiaries
• Creating briefs for PR and Advocacy facilitating to seek alignment with, and opportunity to, collaborate on the Indian government’s signature welfare campaigns
• Working on special projects like conceptualising the organisation’s first ever coffee table book, Annual Reports, Voice Overs, Advocacy documents for MHRD etc.
• Collaborate across departments (including Resource Mobilisation Team, Donor Care, Operations and Quality to develop a voice for the brand across multiple channels and media.

Mar 2015 – Oct 2015 · 7 mos

• Responsibilities:
• Writing enticing and engaging articles for the magazine.
• Establishing sources and thereby, either interviewing them for an article or reporting the story from the event.
• Copyediting all the articles of the magazine print and online issue with utmost care and professionalism.
• Decide on the design elements to be put in the article for the print version.
• Actively working with the designer to convey the layouts and the design elements that are approved.
• Also worked on the editorial revamp plan for the print and online versions of Mentor Magazine, a market leader in the segment.
• Have worked in creating research papers for the company. Well versed in writing literature reviews.
• Also maintains the social media page of Mentor Magazine on Facebook.