Madiha Jawed

Digital Marketing Specialist

Noida, Uttar Pradesh, India14 yrs 3 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in crafting engaging brand narratives.
Proficient in AI-driven content strategies.
Strong leadership in content and communications.

Stackforce AI infers this person is a Content Strategy Expert in the Digital Marketing industry.

Contact

Skills

Core Skills

Content StrategyStakeholder Management

Other Skills

Omnichannel Content StrategySEO & Web Content OptimizationProduct & UX WritingAI Chatbot & IVR ScriptingMarketing Communications & CampaignsSocial Media Strategy & ORMEditorial Writing & BloggingB2B & B2C CommunicationTeam Leadership & TrainingCrisis Communication & Reputation ManagementStakeholder Management & Cross-functional CollaborationContent Monetization & Growth StrategyAI-driven Content Automation & OptimizationData-Driven Content StrategyMultimedia Content Development

About

I didn’t walk into the world of content and communications with a fancy journalism or marketing degree. Instead, I came armed with something far more powerful—an insatiable hunger to learn and the perseverance to adapt. From crafting compelling brand narratives to leveraging AI-driven content strategies, I’ve spent my career making words work smarter. At Paytm, I lead content & communications with a mix of strategy and stakeholder magic—because great content isn’t just written, it’s engineered for impact. 💡 What fuels me? ✔ Turning complex ideas into engaging, results-driven content ✔ Building content strategies that don’t just speak but convert ✔ Collaborating with incredible teams (because solo acts are overrated!) ✔ Learning, unlearning, and staying ahead of the game I’ve been fortunate to work with leaders who saw potential over paperwork, skills over certifications. If you’re visiting my profile, just know this—you’re about to connect with someone who believes opportunities are created, not just given. Let’s talk content, communication, or just good storytelling—always happy to connect! 🚀

Experience

Paytm

3 roles

Manager – Content & Communications

Promoted

Feb 2023 – Present · 3 yrs 2 mos · Noida, Uttar Pradesh, India

Communications & Engagement | Content Strategy, Development & Knowledge Management | Social Media |

Omnichannel Content StrategySEO & Web Content OptimizationProduct & UX WritingAI Chatbot & IVR ScriptingMarketing Communications & CampaignsSocial Media Strategy & ORM+11

Deputy Manager – Paytm Payments Bank

Feb 2020 – Feb 2023 · 3 yrs · Noida, Uttar Pradesh, India

Customer Communication & Content Strategy | Team Leadership & Stakeholder Collaboration

Deputy Manager – CST Product

Jul 2019 – Feb 2020 · 7 mos · Noida, Uttar Pradesh, India

Customer Service Content Strategy & Localization | Content Creation & Team Collaboration

Shiksha.com(a naukri.com venture)

5 roles

Content Manager

Promoted

Apr 2015 – Jul 2019 · 4 yrs 3 mos · Noida Area, India · On-site

Content planning and strategy formulation (Domestic | Study Abroad) | SEO Content | Mailer marketing | Team Management and Training | Content acquisition | Brand Management | Product Promotion and Development | Client Servicing

Keyword ResearchContent Strategy

Assistant Manager - Content

Apr 2014 – Jan 2015 · 9 mos · On-site

Content development and Category management (Domestic and overseas website) | Category management (Domestic and overseas website) | Live reporting and interviews | Multimedia Editing |
Team management

Senior Editor

Apr 2013 – Mar 2014 · 11 mos · On-site

Content development and Category management (Domestic and overseas website) | Content acquisition and expert interaction | B2B Mailer marketing | On-field reporting

Junior Editor

Promoted

Apr 2012 – Mar 2013 · 11 mos · On-site

Category management: Handling five major categories online – engineering, retail, animation, fashion, banking and finance.
Content development and curation: Editing, rewriting and curating education news based/SEO articles on a daily basis for the above mentioned categories. Preparing individual articles for every national and state-level exam for various categories for the above mentioned categories. Developing fresh and original content for featured articles.
Content acquisition and interaction with study experts from leading educational institutes, learning houses and coaching institutes.
Mailer marketing: Handling and preparing education headlines for the use of B2B. Handling and triggering weekly and fortnightly education mailers.

Executive content writer

Aug 2011 – Jan 2013 · 1 yr 5 mos · On-site

Content development: Rewriting articles on a daily basis. Developing fresh and original content for featured articles
Content operations: Developing contents for institutes (infrastructure, faculty, courses, eligibility etc)