Kaavian Sivam

Product Marketing Manager

Bengaluru, Karnataka, India6 yrs experience

Key Highlights

Proven track record in driving product launches
Expert in creating impactful technical marketing content
Skilled in building marketing stacks from scratch

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingGtm StrategiesSales EnablementMarketing StrategyContent MarketingGrowth StrategiesCustomer EngagementTechnical DocumentationContent Development

Other Skills

B2B MarketingCase StudiesContent ManagementContent StrategyCopy EditingDigital MarketingEnablementGoogle AnalyticsHubSpot Marketing HubMarket ResearchMarketingMarketing AnalyticsMarketing AutomationMarketing CampaignsMessaging

About

I'm a Product Marketing Manager with close to 7 years of experience and a proven track record in driving product launches, creating impactful technical marketing content, and executing strategic growth initiatives. I've worked with companies of various sizes, ranging from big unicorns to pre-PMF startups. Skilled in building a marketing stack from scratch, creating GTM strategies for product/feature launches, positioning and messaging, and stakeholder collaboration.

Experience

Gtm guy

Product Marketing Manager

May 2024 – Present · 1 yr 11 mos

Working with Multiple startups of various stages to help them position themselves in the market.
Some of the clients I have worked with are:
Wati - A WhatsApp automation platform for SMBs
Krunchdata - A dev marketing tool
Linkeye - An AI powered NetworkOps tool for MSPs

B2B MarketingProduct MarketingPositioning (Marketing)MessagingCopy EditingGTM Strategies

Aftershoot

Product Marketing Manager

Mar 2024 – Feb 2025 · 11 mos · Bengaluru, Karnataka, India · Remote

Sales EnablementEnablementStrategic InitiativesB2B MarketingMarketing AnalyticsMarketing Strategy+4

Requestly (yc w22)

Product & Growth

Jan 2023 – Nov 2023 · 10 mos · Bengaluru, Karnataka, India

As a first marketing hire, I was responsible for end-to-end marketing. Some of the things I managed here are:
Content Marketing - from hiring writers to managing content calendar and distribution
Google Search Ads
Drip Campaigns
Product Update Newsletter
Landing Pages
Customer Stories

Content MarketingMarket ResearchSearch Engine Optimization (SEO)Team ManagementGrowth StrategiesCase Studies+11

Chargebee

Growth Specialist

Dec 2021 – Nov 2022 · 11 mos · Bengaluru, Karnataka, India

I was managing the freemium users of Chargebee, i.e. Launch Plan. I was able to increase the activation rate of 24% among the freemium users via my outreach efforts. I acted as a PoC for those users, and my primary objective was to nudge them to become paid users. Things I've managed there include:
Onboarding
Product Demo webinars
Customer Success
PLG experiments on Freemium Users

Growth StrategiesHubSpot Marketing HubRetention StrategiesCustomer EngagementMarketing AutomationSoftware as a Service (SaaS)

Zoho

2 roles

Lead Technical Writer

Promoted

Jan 2021 – Dec 2021 · 11 mos

Led a team of technical writers of Zoho's Identity Access Management team. I've revamped the UX content of Zoho Sign-in and Accounts pages. Played a crucial role in relaunching Zoho OneAuth app.
Responsibilities include:
Managing Zoho Accounts Help Guide
Creating UX standard practices for the team
Landing Pages
Internal Support
Blogs
Managing