Aug 2023 – Jan 2026 · 2 yrs 5 mos

• Marketing Manager at Amazon MX Player

Jun 2022 – Aug 2023 · 1 yr 2 mos

• Building selection: Identify selection gaps. Track brand’s offline catalogue to ensure all relevant selection is present on Amazon.
• Demand generation: Responsible for demand generation by improving product page data, developing marketing and merchandising plans, improving customer experience onsite
• Business Advice: Support participation of brand in Amazon programs & help growing selection of products to sell on Amazon, identifying and resolving pricing issues. Build an understanding of customer pain points, requirements, and potential value that can be delivered by addition of specific products by the brands. Understand the category trends and suggest the brands plans to achieve the numbers on the Amazon marketplace.
• Availability: Ensuring continuous availability of products by tracking purchase orders, investigating late deliveries, resolving order rejections, working with sellers on PO automation.
• Catalogue Quality on Amazon: Ensuring the best input from brand is updated for customer interface on Amazon Detail Pages through perfect Images, Product descriptions, etc.
• Handle key programs like Coupons, which contribute to 8-9% of overall OPS.

Sep 2021 – Jun 2022 · 9 mos

• 1. Work on mechanisms to automate the identification & the resolution of the KTLO issues so that the time between the detection & resolution of the issues is minimised, so that customers face least amount of impact from the issue.
• 2. Ensure that the merchandising done by the Site Merchandiser is appropriate and correct, as closed with the central team and Marketing Manager.
• 3. Automate the reporting process to the stakeholders so that the stakeholders do not need to ask around seeking data and is apprised of every development of the project.
• 4. Run experiments on different use cases (eg, cross-sell, funnel drop offs) by automating important points for the customers like auto-populating the mobile number and plan detail for the customers in the prepaid recharge page.
• 5. Set up processes to streamline the work of the Site Merchandisers since there are lots of stakeholders to manage & life can be chaotic :)
• 6. Manage programs such as Push Notifications & Gamification (Quizzes & Spin and Wins) for the entire Amazon Pay.

Jun 2018 – Sep 2021 · 3 yrs 3 mos

• 1. Handling design, tracking, merchandising and owning complete responsibility for all campaigns
• 2. Tracking and analyzing customer needs based on customer behavior including searching, browsing and purchasing by writing SQL queries.
• 3. Formulating and executing the marketing plan. This includes email and push programs, new product launches, cross-category placements, developing and executing Amazon site wide events etc.
• 4. Designing and executing successful online customer experiences
• 5. Identifying problems and opportunities and responding accordingly, engaging cross functional teams where necessary
• 6. Developing and managing SEO initiatives, free search improvement projects, online ads, social media campaigns and new traffic-driving content strategies
• 7. Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization
• 8. Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization
• 9. POC for the gamification campaigns like Spin and Win and Quizzes to drive awareness and engagement.
• 10. POC for the push notifications and ensuring that we leverage the channel in the most optimum way

May 2017 – Jun 2018 · 1 yr 1 mo

• Induction and on-the-job training in line with employee's Launch Plan
• Provide technical guidance and support in all relevant tools:
• o permissions
• o tools
• o reporting
• o email distribution lists , etc.
• Encourage mentee's professional behavior (explain Amazon competencies, core values and leadership principles.
• Share critical (business) knowledge with mentee and explain how Amazon works
• Share business contacts with the mentees.
• Assist mentee in developing his/her professional career by preparing the person to work on the key metrics.
• Share real-time feedback with mentees while supporting them on cases.
• Prepare HMD “No” analysis for mentees and deliver feedback in presence of Advisor, submit the same to Advisor, Supervisor and Trainers.
• Conduct ORT (Operational Readiness Testing, during 10-15 minutes of shift start) for mentees as per requirement, deliver ORT feedback and submit report to Advisor, Supervisor and Trainers.
• Send daily mentoring report to Advisor, Supervisor and Trainers

Jun 2015 – May 2017 · 1 yr 11 mos · Greater Hyderabad Area · Remote

Feb 2015 – May 2017 · 2 yrs 3 mos · Greater Hyderabad Area

• As an Email Marketing Manager, my career centered on employing the Inbound Methodology for lead generation, managing email campaigns via HubSpot, and using Microsoft Dynamics CRM for lead storage.
• Email Marketing Expertise: I excelled in email marketing, leveraging HubSpot to create engaging content, design templates, and segment email lists for maximum engagement.
• Inbound Methodology: My approach, rooted in the Inbound Methodology, attracted, engaged, and delighted prospects through personalized content, driving conversions and revenue growth.
• HubSpot Proficiency: I optimized workflows, implemented lead scoring, and conducted A/B tests using HubSpot, seamlessly integrating it with other tools for efficiency.
• Data-Driven Decision Making: I relied on HubSpot's reporting tools for data-driven decisions and continuous improvement.
• Microsoft Dynamics CRM: I managed leads effectively, ensuring timely information for the sales team to close deals.
• Targeted Lead Generation: I identified and targeted the right audience by creating buyer personas and aligning content with their needs.
• Collaboration: I worked closely with cross-functional teams, aligning marketing with overall goals for cohesive campaigns.
• Continuous Learning: I stayed updated with the latest trends and tools to keep our efforts competitive.
• Results-Oriented: I consistently exceeded lead generation and conversion targets, contributing to organizational success.