Jul 2022 – Present · 3 yrs 9 mos · India

• Refactor Academy offers skilling and placement programs with pay after placement model.

Apr 2016 – Jun 2022 · 6 yrs 2 mos · India / Singapore

• I drive the B2C marketing and sales functions that involve activities related to performance marketing, lead generation, brand and communication design.

Sep 2014 – Apr 2016 · 1 yr 7 mos · Mumbai

• Digital Marketing and Customer Acquisition
• Lead generation across channels
• Set up the marketing operations, standardized processes and set brand guidelines.
• Catering to on-ground internal branding requirement pan-India.
• Driving customer campaigns - reactivation, customer acquisition etc for Religare Online.
• Driving lead generation through Affiliate, SEM, SEO
• Building the social media presence for RSL across Facebook, Twitter, Linkedin, Youtube
• Developing content via blog, etc and working on monetisation.
• Putting marketing KPIs and dashboards in place to track every rupee spent to revenue earned.
• Manage PnL and ROI.
• Skills acquired : Google Adword certified, localised marketing, marketing process set-up, digital marketing, campaign management, marketing funnel measurements

Feb 2013 – Sep 2014 · 1 yr 7 mos · Mumbai

• Provided insights to Marketing Managers of global brands such as Coke and Carlsberg on their product positioning, customer insights, regional market trends, positioning etc. Worked with a domestic food major on their distribution and brand strategy.
• Skills acquired : Identifying patterns from large sets of numbers, Interviewing senior stakeholders to identify root causes to business problems, developing brand architecture

Mar 2011 – Feb 2013 · 1 yr 11 mos · Mumbai Area, India

• Marketing of Financial products of Institutional arm of ICICI Securities. Identified target markets for company expansion and assisted in the strategic alliances with two major global securities firms. Performed extensive due diligence and stakeholder management leading to completion and closure.

Jun 2005 – Jul 2008 · 3 yrs 1 mo · Mumbai Area, India

• Focused Marketing: Developed a 7 symbol unique flag system for identifying every customer and hence enabling the call centre sales agent Pan-India to pitch the right product to the right customer at the right time.
• Marketed and Deployed a financial product servicing desk for the retail HNIs . Identified the right customer target, built a business plan & PnL, recruited and trained a 150 member team, implemented customer mappings, CRM softwares, identified and measured sales KPIs , built in call quality control procedures.

Jul 2008 – Mar 2011 · 2 yrs 8 mos · Europe

• Worked with senior stakeholders of private and public businesses across Europe on issues relating to corporate/ business unit strategy. Conducted feasibility studies, produced forecasting models and carried on extensive qualitative and quantitative research to produce business plans for companies across diverse verticals like Healthcare, Textiles, Advertising & Gaming.Some of my engagements include:
• Business Expansion and Market Entry Strategy for a global textile company (Welspun) for their Bed and Bath range of products
• Opportunity Assessment of the US consumer markets for a rewards program for an US Advertising Agency.(Brandmovers)
• Diversification strategy to increase revenue for a not-for- profit organisation catering to the Aged
• Advised on Patient experience improvement for Britain's National Health Services
• Developed a customer and marketing strategy for a facilities management firm to allow it to expand business beyond personal relationships
• Skills acquired: Client management, business frameworks, working in multicultural teams, primary and secondary research