Suraj Sapra

Co-Founder

Gurgaon, Haryana, India17 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Meritto to become India's largest education SaaS company.
Established Key Accounts function at Shiksha.com.
Mentored teams to thrive in ambiguity and achieve growth.

Stackforce AI infers this person is a SaaS growth strategist with expertise in business development and digital marketing.

Contact

Skills

Core Skills

Business StrategySaasBusiness DevelopmentDigital MarketingClient Management

Other Skills

Marketing StrategyStrategic PlanningGTM executionCustomer EngagementConsultative SellingSales ManagementClient EngagementRevenue GrowthCustomer SuccessSoftware as a Service (SaaS)Start-upsTeam ManagementCustomer RelationsBusiness PlanningPromotions

About

Meritto (formerly NoPaperForms) is India's Largest ‘Operating System for Recruitments and Enrollments' assisting educational institutions to meet their admission and marketing goals. It is a unique blend of a CRM, Marketing Automation, Application Automation and Post Application automation.

Experience

17 yrs 7 mos

Total Experience

5 yrs 10 mos

Average Tenure

9 yrs 3 mos

Current Experience

Meritto (formerly nopaperforms)

Co-Founder & Chief Strategy Officer

Jan 2017 – Present · 9 yrs 3 mos · Gurugram, Haryana, India · On-site

I believe scale is not just about numbers, it’s about clarity, consistency, passion and customer obsession.
As the Co-Founder & Chief Strategy Officer at Meritto (formerly NoPaperForms), I’ve been fortunate to lead and shape our journey from a category creator to India’s largest education SaaS company. Along the way, we’ve grown 25X from 1st to 7th year, and helped hundreds of institutions transform how they acquire, engage, and retain students.
At Meritto, I focus on business strategy, GTM execution, and long-term customer value creation. Whether it's defining new revenue models, aligning cross-functional teams, contributing to launch of new products, or opening new markets, my focus is to make growth repeatable, data-led, and deeply rooted in solving real problems.
One of the things I care deeply about is mentoring freshers and newcomers, helping them shape their thought process, connect the dots between effort and outcome, and build a mindset that thrives in ambiguity. Nothing is more fulfilling than seeing someone evolve into a confident, high-ownership professional who contributes beyond their role.
Some areas I spend the most time thinking about:
How to build high-performance, outcome-first teams
How to expand product-market fit without losing focus
How to make strategy actionable, visible, and owned
I’m always open to conversations around scaling SaaS, GTM strategy, leadership, or building long-term value in complex markets.

Marketing StrategyStrategic PlanningBusiness StrategySaaS

Info edge india ltd

Sr. Manager

Jun 2010 – Jan 2017 · 6 yrs 7 mos · Noida Area, India · On-site

As part of the early team at Shiksha.com, I had the opportunity to help shape not just the company’s growth, but also the way an entire industry approached digital transformation. I started by venturing into untapped and under penetrated markets, converting first-time digital adopters into successful long-term partners. These early relationships laid the groundwork for what would become Shiksha’s Key Accounts portfolio.
I led the creation and scaling of the Key Accounts function, assembling a senior team that managed marquee institutions, primarily private colleges and universities. Our focus was on delivery excellence, strategic growth, and deep client engagement. I worked closely with institutional leaders, guiding them on how to leverage digital marketing for student acquisition, visibility, and ROI. In many cases becoming their first partner in the digital space.
Beyond market expansion and revenue, I focused on internal capability building:
Designed and implemented SOPs to streamline client delivery and operations
Drove product packaging innovation and introduced data-led decision-making
Mentored and trained teams to align with a consultative, customer-first mindset
This experience was foundational not just in business development, but in building what didn’t exist, scaling it with process, and sustaining it with relationships.

Consultative SellingSales ManagementBusiness DevelopmentDigital Marketing