Mar 2022 – Present · 4 yrs 1 mo

• - Oversee total GMA and South Luzon area

Sep 2019 – Present · 6 yrs 7 mos

• - Oversee total SM Retail group, balance key accounts, and high impulse channels

May 2019 – Sep 2019 · 4 mos

• Oversee total SM Retail group
• Developed a new structure that gave more focus on on-point negotiations and timely execution of promotional activities
• Reduced penalties through improvement of customer service level

Nov 2017 – May 2019 · 1 yr 6 mos

• - Country lead for SM Retail group handling the full portfolio of GSK consumer

Nov 2017 – May 2019 · 1 yr 6 mos

• Head Office Lead for a PHP 200MM business and led the SM Retail Group’s growth of +15% by executing three growth pillars of the customer’s annual plan: launched new products with minimal listing fees, therapeutic toothpaste SOS increased from 10% to 15% across all premium branches and optimization of display rental fees.

Jul 2016 – Nov 2018 · 2 yrs 4 mos

• Led the development and implementation of the annual customer plan for total SM Retail Group, the biggest customer of Kimberly-Clark Philippines, Inc. Led two diverse and driven Customer Development Managers. Propelled the growth total SM retail group by +8% through optimization of trade spend by 5% and transformation of CSL performance from 92% to 95%.

Jul 2014 – Jun 2016 · 1 yr 11 mos

• Developed and implemented the annual distributor plan of Waby and PDE for Cavite, Laguna and Quezon areas. Turned around the business of the area by growing +5% from a double-digit decline by spearheading the area consolidation in Batangas, setting up the new sales team, establishing operational excellence and pioneering the product assortment project that improved profitability of the distributor and drove promo sufficiency from 5% to 12%.

Mar 2011 – Jun 2014 · 3 yrs 3 mos

• Head Office Lead for a PHP 600MM business and propelled SVI Inc. and Nursery Corp. to double digit growths of +20% and +78% in 2011 by spearheading the service level improvement project which resulted to an improvement from 82% to 92%, by establishing SVI as a supermarket launchpad for total supermarkets and by successfully leading the optimization of trade spend to the agreed CTS % via TTA agreement.

Mar 2011 – Nov 2017 · 6 yrs 8 mos

Jul 2009 – Mar 2011 · 1 yr 8 mos

• HR Lead for the recruitment in the pharmaceutical and FMCG industries, top two biggest clients of ZMG Ward Howell. Notable Accomplishments include: (1) exceeded annual quota in less than a year, (2) highest successful placements with no replacements, (3) established contacts for business development, (4) fulfilled C-level requirements and (5) first Associate to achieve performance record on his first year.

Apr 2008 – Jun 2008 · 2 mos

• Exposure to key Human Resource Management stints including recruitment, screening, progress tracking of candidates and placement. Championed the development of the student to employment (management trainee) project where candidates were directly sourced from top schools through job fair partnerships. Spearheaded the biggest recruitment of Customer Service and Technical Support agents for an international call center.