Brian Peters

CEO

Charlotte, North Carolina, United States32 yrs 2 mos experience
Highly Stable

Key Highlights

  • Over 30 years in commercial and industrial sales leadership.
  • Successfully managed teams of 50+ across multiple functions.
  • Achieved significant revenue growth in water treatment sector.
Stackforce AI infers this person is a Water Treatment and Industrial Sales Executive with extensive leadership experience.

Contact

Skills

Core Skills

Project ManagementSales ManagementBusiness StrategyChannel StrategyNegotiationRevenue GrowthCustomer Relationship Management

Other Skills

P&L ManagementCross-functional Team LeadershipCustomer SatisfactionWater TreatmentSalesLeadershipMarket AnalysisTrainingChemical IndustryIndustrial ChemicalsOperations ManagementLogistics ManagementMarket PlanningAnalytical SkillsSales Processes

About

Brian Peters is a commercial and industrial sales leader and general manager with more than 30 years of experience developing teams, growing revenue, communicating value to global customers and bringing new products to market. At Evoqua Water Technologies, where he is Senior Director and General Manager of Disinfection Business for the Americas, Brian is responsible for a team of 50+ employees across sales, customer service, project management, technical services and engineering. Throughout his career, Brian has prided himself on being value oriented. He regularly puts himself in the minds of his clients, asking himself what they are getting and what is the value. Brian’s career grew out of what he calls a life-changing discussion with his high school counselor who encouraged him to consider the United States Merchant Marine Academy, just miles away from his home in NY. Here too, the youngest of four children who was responsible for paying his own way through college saw value. In return for serving seven years in the Naval Reserves, the U.S. government would foot the bill for his college education. Meanwhile, he would in turn earn a bachelor’s degree – in marine engineering – as well as a U.S. Coast Guard license and an officer’s commission in the U.S. Armed Forces. Growing up, Brian excelled in math and science, and he liked to tinker on cars. He always figured he’d be an engineer. But he didn’t know what it meant or what being an engineer looked like until college. College showed him by putting him to work on ships for six months during his sophomore year and another six months during his junior year. After graduating, Brian found work as a port engineer and marine engineer and in later years selling water treatment services and technologies to a broad swath of industries. One thing he has always loved about his work is learning about how other industries work and how they power every aspect of our lives. He recalls one typical day that had him traveling to the White House, which employed his company to treat the water used to cool it, then to a meat-processing plant and a computer chip manufacturer, both of which contracted for wastewater treatment. As a testament to his love of learning, Brian later earned his MBA from Wake Forest University. He’s still tinkering, too. He loves home improvement projects like down-to-the-studs kitchen renovations. Brian lives in Charlotte, NC, with his wife Christine and their three children.

Experience

32 yrs 2 mos
Total Experience
3 yrs 10 mos
Average Tenure
2 yrs 5 mos
Current Experience

Kelvin group

Chief Commercial Officer

Nov 2023Present · 2 yrs 5 mos

  • Kelvin Group is a true industry leader, dedicated to helping businesses meet the highest standards of health, safety, and regulatory compliance. Our comprehensive solutions encompass everything from design and installation to preventative maintenance and ongoing support for industrial and commercial mission-critical mechanical services, process safety management, and environmental compliance.

Evoqua water technologies

Senior Director & General Manager of Disinfection Business for the Americas

Oct 2020Nov 2023 · 3 yrs 1 mo

  • Hired to improve performance of recently formed disinfection products business, which combined two new acquisitions into a legacy business. Responsible for P&L consisting of 50+ employees across Sales, Customer Service, Project Management, Technical Services, Sustaining Engineering and Application Engineering, which is on track to deliver $50.3M in revenue in FY2023. Also on track to deliver three-year CAGR of 8.8% on orders and 7% on revenue, resulting in an additional $2.6M of EBITDA.
  • Reorganized commercial team to focus on three strategic initiatives:
  • 1. Increase industrial visibility by developing a high performing territory sales team focused on driving sales through regional third-party integrators and other Evoqua businesses.
  • 2. Increase direct enterprise selling to strategic accounts utilizing disinfection products across large manufacturing base.
  • 3. Develop channel management expertise to ensure market leadership in municipal market.
  • Other highlights:
  • Directed Project Management Team Leader to work cross functionally with Finance to add Percent of Completion accounting method to the established Completed Contract method.
  • Worked cross functionally with Supply Chain leaders to develop and implement monthly Supply Chain Operations reviews designed to align resources and improve visibility and corrective actions to part shortages associated with high growth product lines.
Project ManagementP&L ManagementSales ManagementCross-functional Team LeadershipCustomer SatisfactionWater Treatment+2

Suez - water technologies & solutions

Regional Director

Jan 2017Oct 2020 · 3 yrs 9 mos

  • At this company formerly known as GE Water & Process Technologies, I was promoted to lead sales in 11-state region comprised of four area managers, 20 direct sales reps, four field service engineers and
  • multiple indirect channel partners. Was responsible for delivering bottom and top line growth in the region as well as overseeing overall management, accountability and safety of team.
  • Highlight:
  • Increased indirect and direct channel revenues by 6% and gross margin by 8% by redirecting sales team on target markets and products.
Sales ManagementMarket AnalysisBusiness StrategyLeadership

Ge water & process technologies

4 roles

Global Center of Excellence Leader, Indirect Channel

Promoted

Jan 2012Dec 2016 · 4 yrs 11 mos

  • Promoted to provide overall leadership to the global channel strategy across the Chemical & Monitoring Solutions business. Coached and managed activities of seven regional indirect sales leaders to increase profitability and growth of $120M in the indirect channel. Actively drove culture shift to grow sales through multiple channels (direct, OEM, VARs, private labelers and distributors) in Americas, Europe, Southeast Asia, Africa and China.
  • Highlights:
  • Established training and procedures in collaboration with legal team to ensure multi-channel sales force’s compliance with competition laws.
  • Led the global integration of partnership with Sealed Air–Diversey and Kemira Chemical to drive penetration into food & beverage and pulp & paper markets, leading to $1.2M in annual sales.
  • Managed the development of digital tools and marketing collateral that allowed for the effective development and performance of channel partners.
  • Collaborated with global regional business executives to develop a channel analysis process and create a market coverage strategy that promoted product penetration and competitive advantages of channel partner program.
Channel StrategySales ManagementLeadershipTraining

North American Sales Leader, Indirect Channels

Promoted

Jan 2009Jan 2012 · 3 yrs

  • Promoted to provide strategic commercial and risk leadership to U.S. and Canadian sales teams focused on increasing sales of chemical and monitoring product lines through indirect channels.
  • Highlights:
  • Negotiated two-year extension of $27M global distribution agreement.
  • Led cross-functional team that created a new middle market team focused on direct and indirect sales to a variety of markets: commercial & institutional, food & beverage and general industrial.
  • Increased sales and product knowledge across channel landscape by developing and implementing distributor technical training seminars, roadshows, annual conferences and master business plans.
Sales ManagementNegotiationTraining

Regional Sales Executive

Jan 2007Jan 2009 · 2 yrs

  • Promoted to provide leadership to channels and drive double-digit revenue increase of filter and capital equipment product lines. Presented marketing and sales strategies to channel owners and identified and developed new third-party partnerships.
  • Highlights:
  • Oversaw efforts that achieved double digit annual sales growth from $1.99M to $2.35M.
  • Saved relationship with $500,000/year customer within first three months of assuming this role.
Sales ManagementRevenue GrowthCustomer Relationship Management

Account Manager

Oct 2002Jan 2007 · 4 yrs 3 mos

  • Managed all territory sales activity from lead generation to remittance. Developed business partnerships by documenting ROI to senior management.
  • Highlights:
  • Increased territory revenue by 56%.
  • Winner of “Eagle” award (top sales award) and “Return on Environment” award.
Sales ManagementCustomer Relationship Management

Panduit

Data Communication Sales Specialist

Oct 2001Oct 2002 · 1 yr

  • Managed relationships with multiple distributors and key strategic partners. Worked with industry consultants and end users to have products specified in project documentation. Provided training to installation specialists.
  • Highlights:
  • Managed and grew $1.5M territory.
  • Provided project analysis to clients.
Sales ManagementCustomer Relationship Management

Nalco chemical company

Sales Representative

Nov 1998Oct 2001 · 2 yrs 11 mos

  • Managed territory sales activities including generating leads, uncovering customer needs and creating customer specific proposals. Coordinated and presented at bi-annual seminars designed to educate customers and prospects on industry best practices. Primary focus included the following markets: commercial and institutional, pharma and light industrial.
Sales ManagementCustomer Relationship Management

Holcimus

Port Engineer

Jan 1996Dec 1998 · 2 yrs 11 mos · Ravena, New York, United States

  • Was responsible for mechanical readiness of company’s four ocean-going cement barges. At the time, the company was known as Blue Circle Cement. It later became Lafarge and is now HolcimUS.
  • Highlights:
  • Allocated multimillion dollar maintenance budget between four barges and approved all purchases.
  • Coordinated and oversaw work done by contracted employees.

Maersk line, limited

Ship Engineer

Sep 1994Dec 1995 · 1 yr 3 mos

  • Performed all the duties of a Third Assistant Engineer aboard U.S.-flagged cargo ship.

American maritime officers

Marine Engineer

Jan 1994Jan 1996 · 2 yrs · Dania, Florida, United States

  • Responsible for the maintenance and safe operation of main propulsion plant and auxiliary systems of merchant cargo vessels for the largest U.S. union of merchant marine officers. AMO members work aboard commercial, military sealift and government vessels in domestic and international deep-sea trades and missions, on the Great Lakes and in U.S. inland waterways and harbors.

Education

Wake Forest University School of Business

MBA — Management

Jan 2007Jan 2009

United States Merchant Marine Academy

Bachelor of Engineering (BE) — Marine Engineering

Jan 1990Jan 1994

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