Jul 2021 – Jun 2023 · 1 yr 11 mos · Karāchi, Sindh, Pakistan

• Leading marketing team of 6 members including Brand Executive, Digital Marketing Executive, Graphic Designer, Content Writer and 2 interns.
• Strategizing and leading all digital and offline campaigns, to increase brand awareness and generate leads.
• Creating Digital Ads to generate leads for different business units.
• Managed and completed company’s new website launch project.
• Strategized and managed all brand shoots for new BU launches, Digital campaigns and Ads.
• Generated highest online leads in Trax’s history for COD business. Increase of 110% from previous record of leads from online platforms.
• Initiated a campaign for awareness session throughout the universities in Pakistan, including major sessions in Islamabad, Karachi and Lahore done by myself.
• Started Brand collaborations with top e-com related institutes including Extreme Commerce, Enablers and more which helped generating leads.
• Initiated rebranding activities for the company including retail center fascia, uniforms and helmets for 1000 riders and branding for 500+ vehicles throughout Pakistan which is still in process.

Mar 2021 – Present · 5 yrs 1 mo · Karāchi

• Courses: Marketing Management, Internet Marketing, Advanced marketing strategies, Digital Marketing.

Dec 2019 – Jul 2021 · 1 yr 7 mos · Karachi

• Build and execute social media marketing strategies for all platforms.
• Manage the overall content including banners, videos, captions for all platforms and analyse their performance.
• Create editorial calendars and syndication schedule.
• Designing campaigns for social media and executing them.
• Designing and leading campaigns for Brand Activation.
• Planning and executing campains to meet target for online sales.
• Communicating with industry professionals and influencers to create network.
• Budgeting for digital marketing as well as product shoots.
• Managing product shoots
• Responsible for writing website content including product descriptions, SEO content, blogs etc
• Managing and Maintaining accounts on marketplaces such as Daraz, Goto etc
• Managing Live sessions for social media platforms.

May 2019 – Nov 2019 · 6 mos · Pakistan

• Responsible for handling the company’s overall digital presence
• Responsible for making 2d and 3d animated videos for marketing purpose
• Responsible for writing the digital marketing content
• Coordinate with designers for social media posts
• Create and manage Facebook and Instagram Ads
• Collaborate with sales and Inbound teams for managing leads generated through digital platform
• Present monthly report to CEO on leads converted through the digital platform
• Manage official email Ids of the company
• Worked on IBL’s quarterly newsletter
• Worked with IT team on the project of revamping the company’s website

Mar 2019 – Apr 2019 · 1 mo · Karachi

Dec 2016 – Jan 2017 · 1 mo