Rashi Arora

Business Development Executive

Gurugram, Haryana, India7 yrs 4 mos experience

Highly Stable

Key Highlights

Expert in market research and consumer insights.
Proven track record in client relationship management.
Skilled in content creation and digital storytelling.

Stackforce AI infers this person is a Market Research and Content Creation specialist with a focus on consumer insights.

Contact

Skills

Core Skills

Market ResearchQuantitative ResearchClient Relationship ManagementMarket InsightsBrand ManagementContent Creation

Other Skills

CampaignsClient success planningCommunicationCompetitive AssessmentConsumer insightsContent DevelopmentContent ManagementCreative WritingCross-functional CoordinationDigital MarketingDigital StorytellingInsight storytellingManagementMicrosoft ExcelMicrosoft Office

Experience

Ipsos

Research Executive

Feb 2024 – Present · 2 yrs 1 mo · Gurugram, Haryana, India · Hybrid

Led end-to-end research projects across sectors like FMCG, hospitality, health & wellness
Created tailored research proposals with clear methodologies and costings, supporting business development
Delivered strategic insights on brand positioning, product innovation, and packaging through customized studies
Conducted multiple research studies including product tests, concept evaluations, brand health tracking, post launch evaluation etc.
Coordinated with cross-functional teams to ensure seamless project execution and high-quality delivery

Quantitative ResearchConsumer insightsProduct TestingCross-functional CoordinationMarket Research

Gfk

2 roles

Research Executive

Jul 2022 – Oct 2023 · 1 yr 3 mos · Gurugram, Haryana, India

Managed client relationships and delivered end-to-end, data-driven insights across categories including consumer electronics, IT, telecom, and home appliances
Provided strategic online and offline retail insights at channel and brand levels to support client growth and market positioning
Partnered closely with Sales and Product teams to align insights with client goals and enhance servicing effectiveness
Designed a client success framework to identify market opportunities and support strategic business decisions

Client success planningRetail ResearchDigital MarketingSocial Media MarketingClient Relationship ManagementMarket Insights

Management Trainee - Client Solutions Group

Dec 2021 – Jun 2022 · 6 mos · Gurugram, Haryana, India

Kapiva

Brand Management Intern

Oct 2021 – Oct 2021 · 0 mo · Remote

Optimized brand positioning and boosted organic traffic with SWOT analysis and targeted SEO strategies

Bajaj capital ltd

Summer Intern

May 2021 – Jul 2021 · 2 mos

Acquired and onboarded clients onto Bajaj Capital’s Systematic Investment Plan (SIP) platform by delivering personalized investment pitches, explaining product benefits, and building relationships.

The scribbled stories

Creative Writer

Aug 2017 – Feb 2021 · 3 yrs 6 mos

Created engaging content for 5M subscribers, significantly boosting platform engagement and audience interaction over time
Collaborated with content, sales, analytics and marketing teams to coordinate & track real-time advertisement performance for ~25 clients

Creative WritingContent DevelopmentDigital StorytellingContent Creation