Leysan Shayakbirova

CEO

Serbia10 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Extensive experience in brand development and marketing strategy.
Proven track record in managing high-profile international events.
Strong expertise in digital marketing and content creation.

Stackforce AI infers this person is a Marketing and Brand Strategist with expertise in digital marketing and event management.

Contact

Skills

Core Skills

Content StrategyContent ManagementMarketing StrategyBrand DevelopmentMarketing ManagementBranding & IdentityDigital MarketingPartner Relationship ManagementEvent ManagementProject Management

Other Skills

Content DevelopmentStrategic Content DevelopmentMarketingMarketing Campaign ManagementMarketing Communications PlanningCorporate BrandingPositioning (Marketing)Social MediaBrand IdentityBrand ManagementCampaign Planning & ExecutionVisual StorytellingArt DirectionStorytellingCopywriting

About

SMM Specialist with a strong background in visual storytelling and brand development. My marketing career began with large international events including Universiade 2013, World Aquatics Championships 2015, FIFA 2018 competitions in Kazan, and major brand activations with event partners as Coca-Cola, McDonald's, PwC, Tissot and others. These projects shaped my approach to brand consistency, partnership management and delivering high-quality marketing communications under complex, high-pressure conditions. Over the past years, I shifted into digital marketing and content creation, building brands and communities from scratch. I developed the visual identities and content strategies. My strengths: • Content strategy & brand narratives • Social media management • Visual storytelling • Creative direction & aesthetic brand identity • Digital campaign planning • Partner communication & project management • Experience working with international teams and major global brands I'm looking for remote roles in content marketing, digital marketing, content strategy, social media, or brand content, especially in the beauty, lifestyle, and luxury segments, where strong aesthetics and storytelling truly matter.

Experience

Stray safe | non-profit organization

Head of Content

Apr 2024 – Present · 2 yrs · Belgrade, Serbia · Remote

Developed and executed content strategies to promote the NGO and engage volunteers.
Conceptualized and oversaw charitable events, including planning, team coordination, and project execution.
Created and edited articles, social media posts, newsletters, and website materials, increasing engagement and brand awareness.
Curated visual and written content, ensuring brand consistency and alignment with communication goals.
Implemented systems to measure the effectiveness of content and events, optimizing communication channels for maximum audience reach.

Content DevelopmentContent ManagementContent StrategyStrategic Content Development

Sintra vintage

Marketing & Brand Manager

Sep 2023 – Jul 2024 · 10 mos · Belgrade, Serbia · Remote

Developed and executed the marketing strategy for an online store, including competitor analysis, target audience research, and market trend assessment.
Built the brand from scratch: logo, visual identity, tone of voice, positioning, and key messaging.
Launched and optimized targeted Instagram advertising campaigns, ensuring a consistent customer flow.
Managed the brand’s Instagram accounts, creating content and campaigns that increased engagement and brand awareness.
Analyzed the performance of marketing activities and ad campaigns, making data-driven adjustments to improve ROI and customer retention.
Established a cohesive visual and communication identity, enhancing brand recognition and trust among the target audience.

Marketing StrategyContent StrategyBrand DevelopmentMarketingMarketing Campaign Management

2018 fifa world cup russia™ local organizing committee

Sponsorship & Marketing Coordinator | FIFA World Cup 2018

Jan 2016 – Dec 2018 · 2 yrs 11 mos · Kazan, Tatarstan, Russia · On-site

Supported the implementation of the FIFA World Cup sponsorship and marketing strategy, ensuring fulfillment of commercial commitments to official international and local partners.
Developed and coordinated brand activations for official partners and sponsors during tournament events, including matches, fan zones, official ceremonies, and associated activities.
Ensured proper integration of partner brands across marketing, advertising, and communication materials in compliance with FIFA requirements and sponsor brand guidelines.
Monitored visual and advertising environments at stadiums and official venues, preventing unauthorized or ambush marketing.
Coordinated between FIFA, official partners and sponsors, the government organizing committee, contractors, and operational teams.
Supported PR and marketing initiatives to boost global tournament visibility, fan engagement, and the value of partner integrations.

Marketing Communications PlanningMarketing Campaign ManagementMarketing ManagementBranding & IdentityCorporate BrandingPositioning (Marketing)

Fina world championship 2015

Sponsorship & Marketing Coordinator | FINA World Championship 2015

Jan 2014 – Dec 2015 · 1 yr 11 mos · Kazan, Tatarstan, Russia · On-site

Supported the implementation of the sponsorship and marketing strategy, ensuring fulfillment of commercial commitments to international and local partners.
Developed and coordinated brand activations for official partners during championship events, including competition days, test and preliminary events, and official ceremonies.
Ensured correct and regulated brand integration in marketing and communication materials, complying with partner brand guidelines and FINA regulations.
Monitored visual environment and brand presence at championship venues, preventing unauthorized or ambush marketing.
Coordinated between FINA, official partners, the government organizing committee, and contractors.
Supported PR and marketing activities aimed at increasing championship visibility and maximizing the value of partner integrations for audiences.

Summer universiade kazan 2013 organizing committee

Chief Marketing Expert, Marketing & Partner Activations | Universiade 2013

Jan 2012 – Dec 2013 · 1 yr 11 mos · Kazan, Tatarstan, Russia · On-site

Managed marketing activations for official Universiade partners (Coca-Cola, McDonald’s, etc.) during Games-related events.
Developed and coordinated partner promo campaigns and brand activations:
City events and fan zones
Test and preliminary competitions
Main Universiade program
Ensured proper brand integration across all marketing and communication materials:
Logo placement according to partnership level
Compliance with FISU and partner brand guidelines
Monitored and prevented ambush marketing on Universiade venues.
Coordinated the Universiade Park — a large-scale public city space during the Games:
Managed entertainment and marketing activities
Liaised with partners, vendors, and internal teams
Maintained a unified brand experience for guests and citizens
Worked at the intersection of multiple stakeholders:
Government Organizing Committee
International Sports Federation (FISU)
Commercial partners and sponsors

Partner Relationship ManagementContent ManagementDigital MarketingMarketing

Группа компаний icl

Marketing Manager

Oct 2010 – Dec 2011 · 1 yr 2 mos · Kazan, Tatarstan, Russia · On-site

Event Marketing & B2B Programs | IT Solutions
Organized B2B marketing events to promote partners’ IT solutions to Enterprise-level corporate clients.
Managed the full event lifecycle “end-to-end”: from concept and budgeting to execution and post-event analysis.
Event Launch & Coordination:
Planned and coordinated industry seminars, executive business breakfasts, client training sessions, and solution presentations.
Responsible for budgeting and financial oversight of events.
Selected and liaised with venues and vendors.
Developed event programs and coordinated speakers (internal and partner).
PR & Communications:
Handled announcements and invitations targeting key audiences.
Coordinated email campaigns and client communications.
Marketing Materials:
Oversaw the preparation of marketing and printed materials, including presentations, handouts, and branded collateral.
IT Security Forum (largest regional IT event in the Volga region):
Coordinated a large-scale federal-level event.
Collaborated with partners, speakers, and corporate clients.
Supported the company’s positioning as an expert in IT and information security.