Jan 2020 – Present · 6 yrs 2 mos · Vancouver, British Columbia, Canada

• At Awvent, we are developing AR-powered virtual demo platform that empowers sales and marketing professionals in manufacturing sector demo complex and hard to demo physical products.
• Our objective is to transform how virtual product demos are delivered: Captivate your audience with interactive virtual demos with AR technology. Generate sale content with AI and gain valuable insights to close deals faster.
• As Co-Founder head of growth and Business,
• I lead every facet of product management and GTM: From continuous discovery, design & development to campaigns and product

Jan 2017 – Jan 2020 · 3 yrs

• Led a team of 20 marketers to drive the AMEA market growth, partnerships, and subscriptions based learning solutions through UPES with an annual ARR growth of XX% YoY
• Launched the UPES web and app, as part of the rebranding and digital-first strategy, resulting in better engagement and experience
• Worked with customer success, design & research teams for user understanding & features development to deliver 2X growth in registrations
• Delivered 5X growth in acquisition, and 1.5X growth in a transaction through effective campaign execution, digital & content strategy
• Launched 10+programs across 80+ markets through effective market research, segmentation & positioning, and integrated campaign strategy
• Established best practices, hired, mentored, and led a team of 20 associates: product marketing, content, digital, PR, and analytics

Jan 2015 – Jan 2016 · 1 yr

• About Snapdeal.com: Snapdeal is a leading e-commerce company ( top 3) with over 300K sellers, over 30,000,000 products across 80+ diverse categories from over 125,000 brands, and a reach of 6,000 towns and cities
• As head of marketing, I managed user growth & product marketing and implemented strategies to drive customer acquisition, user experience, merchant registrations, and improve marketplace performance for Snapdeal and associated platform: Exclusively.com
• Launched Exclusively.com. An intuitive fashion discovery platform which offered personalised content experience on web and app
• Delivered 5X growth in acquisition, and 1.5X growth in transaction through effective campaign execution, digital & content strategy
• On-boarded 2K sellers and 500+ brands through effective targeting, improved platform experience, driving feedbacks and training
• Engaged 40+ bloggers to create differentiated & SEO compliant content, case studies & guides to grow relevant traffic by 3X times
• Delivered 2X growth in revenue by focusing on user retention, cross selling, intuitive promotions, and effective pricing strategy
• Improved NPS by 60% by validating user journey with analytics, web and app personalisation and customer success program

Jan 2013 – Jan 2015 · 2 yrs

• Spearhead complete marketing campaign for Smart Phones & Tablet
• Define brand proposition, key creative concepts & execute marketing campaigns
• Provide strategic framework on communication plan and activation plan
• Define shopper journey plan, manage brand image in retail environment
• Recommendations for promotion efficacy, product mix strategy & new consumer acquisitions, planning multi-channel trade
• Develop digital marketing roadmap including development of new channels

Jan 2011 – Jan 2013 · 2 yrs

• Ed-Tech platform for online learning experience management (Bookadda and Acadzone) for peer-to-peer engagements and content syndication
• Grew revenue by 1.5X in a year by tactical digital campaigns: SEO/SEM, email marketing and social media and content syndication
• Delivered 10X growth in customer acquisition through a referral program, reviews and content, and organic campaigns
• Improved experience on web and app by focusing on personalization and visual content bank: videos, blogs, user manual & reviews

Jun 2007 – Oct 2011 · 4 yrs 4 mos · Gurgaon, India

•  Define and develop Matrices to track Operational performance of Retail, FMCG and E-commerce Business
•  Develop project management strategy
•  Develop and define key milestones for Business Development and New initiative
•  Increase profitability by process improvement and incorporation better inventory management tools
•  Forecasting and analyzing business development and monitor market trend
•  Research, analyze and evaluate the competitive retail market environment and all retail marketing activities of business (product mix, customer profiling, and demographic planning) campaign and propose effective ideas on Product positioning.
•  Define customer target segment, creating process for promotional activities, post promotion analysis, brand reach & promotional efficacy for effective campaign delivery.
•  Effective brand building activities, Brand orientation, designing complete communication, and innovative programs to draw customer attention.