Mrudula Khandelwal

Co-Founder

Gurgaon, Haryana, India10 yrs 1 mo experience

Highly Stable

Key Highlights

Founder of a unique handmade block printing brand.
Expert in digital marketing and brand visibility.
Strong background in financial analysis and credit management.

Stackforce AI infers this person is a blend of Entrepreneurship and Financial Services expertise.

Contact

Skills

Core Skills

Digital MarketingEntrepreneurshipMarketing StrategyCommercial LendingCredit ManagementFinancial AnalysisBusiness ResearchPortfolio ManagementFinancial Performance

Other Skills

Logo DesignSocial Media Marketingad postersE-invitationCredit AnalysisInterpersonal SkillsCapital StructureCredit RiskReal EstateCredit AppraisalsLoan Portfolio AnalysisCovenant ComplianceFinancial Statement AnalysisReport WritingCapital Structure Analysis

About

Founder of Gulabi Blocks — a handmade, handblock brand rooted in Indian craftsmanship. Handblock stories on block at a time! All jaipuri handblock stuff at one stop! Building my own brand led me to start SM Marketing, where we help businesses stand out through clear, consistent creatives and ad poster design. Turning creativity into visibility Let’s connect!

Experience

10 yrs 1 mo

Total Experience

2 yrs

Average Tenure

Current Experience

Sm marketing

Founder

Dec 2025 – Present · 5 mos · Remote

Logo DesignSocial Media MarketingDigital Marketingad postersE-invitationEntrepreneurship

Gulabi blocks

Founder

Apr 2025 – Present · 1 yr 1 mo

At Gulabi Blocks, we celebrate the timeless art of Jaipuri handblock printing. Our collection brings together tradition and modern aesthetics through bedsheets, dohars, razai, cushion covers, table linens, and more – all handcrafted with love.
Rooted in Jaipur’s rich textile heritage, every piece tells a story of skilled craftsmanship and adds a touch of warmth, elegance, and authenticity to your home.

EntrepreneurshipMarketing Strategy

Indusind bank

AVP

Apr 2024 – Oct 2024 · 6 mos · Delhi, India · On-site

Commercial LendingCredit AnalysisCredit Management

Evalueserve

Lead Analyst

Nov 2022 – Nov 2023 · 1 yr

Interpersonal SkillsBusiness ResearchCapital StructureFinancial PerformanceCredit RiskFinancial Analysis+6

Natwest group

Senior Analyst

Apr 2019 – Nov 2022 · 3 yrs 7 mos · Gurgaon, Haryana, India

Business ResearchFinancial PerformanceCredit AnalysisReal EstateCredit AppraisalsReport Writing+4

Moody's analytics knowledge services

Senior Associate

May 2016 – Mar 2019 · 2 yrs 10 mos · Gurgaon, India

Interpersonal SkillsFinancial Performance

Crisil limited

Executive

Feb 2014 – Apr 2016 · 2 yrs 2 mos · Gurgaon

I am working with CRISIL Limited in the SME division. I undertake rating/grading assessment of SME companies by:
Interaction with the promoters and management of the company to understand the business models, projections, strategies
Analyzing the current and past financial statements
Business risk assessment (industry, market, and management track record) in comparison to the major players of that particular sector.
Preparing credit rating report based on financial and business risk assessment.
Recommend ratings, based on detailed analysis and comparison of performance with its competitors in the industry.

Financial Performance

Ing vysya bank

Intern

Apr 2013 – Jun 2013 · 2 mos · Jaipur Area, India

The project was basically to understand the overall process followed by the SME division of the Bank for sanction of loans. The title of the project was 'The study of Credit appraisal system'.