Aug 2022 – Present · 3 yrs 8 mos · Alcester, England, United Kingdom

• Consistently generating customer growth through tailored CRM Consultancy and Services. Working with established and growing e-commerce brands to scale across regions.
• Specialising in CRM systems and structures; selecting, onboarding and optimising best-in-class software to scale with your business.
• Carving outstanding customer relationships, focusing on retention, loyalty and long term brand advocacy; resulting in efficient and increased CLTV
• Developing end-to-end customer journeys across multiple channels and platforms to form one consistent and coherent experience.
• Using best practice, extensive knowledge and industry expert connections, we can tailor and recommend the optimisations through CRM and throughout the business to support growth ambitions.
• Clients include, Adanola, WIld Nutrition, Represent Clothing, Mars the Label, Epetome, Mecca Cosmetica, World of Books, Revolution Race, UKLash, ALA Insurance, WithU Training, E-commerce Thinking, Mvmnt (partnered with Sky), Oliver James, Joro Homes, Round World Digital, Yepic, DarkCircle Clothing, St Maur, Mantara Health,
• www.levelfiftythree.co.uk

Aug 2022 – Present · 3 yrs 8 mos

• Working at a mentor specialising in CRM, Marketing, Business growth and personal development
• https://www.mentoring-club.com/the-mentors/sarah-brereton

Jun 2022 – Present · 3 yrs 10 mos

• Support in helping brands build scalable tech stacks, optimise their operations and unlock new levels of growth.
• Independently providing CRM support and delivering comprehensive end-to-end audited solutions to fast-growing e-commerce brands to rebuild and optimise their back-end solutions and business operations
• https://www.ecommercethinking.com/

Apr 2022 – Aug 2022 · 4 mos · Birmingham, England, United Kingdom

• Supporting predominantly E-Commerce business evolve and grow their CRM strategy, customer reach and Retention programme and opportunities.
• Building Start-ups CRM foundations and strategy from the ground up
• Evolution of current mid to high tier performers and optimise opportunities for future growth

Sep 2017 – Apr 2022 · 4 yrs 7 mos

• Started and grew the entire CRM department from a hand-coded email only delivery to multi-channel execution supported but dedicated Loyalty and Retention teams. Over 6 year, providing instrumental foundations and CRM strategies to aid the evolution of Gymshark from £15m annual turnover to £450m to date (2022) with a business valuation of £2bn.
• MarTech stack scope, development and delivery. Generated vast efficiencies in streamlining multiple platforms.
• Grew database by 1020% whilst in position
• Resolved issues and found solutions on a daily basis due to growing pains
• Developed retention and repeat purchase strategies pushing Customer Retention up 20%
• Oversaw and implemented end-to-end Audience and segmentation strategy to define personalisation delivery with Tech platforms to support
• Daily Analysis of performance and delivery to determine optimisations and growth opportunities
• Regionalised CRM customer and communication strategy and content plans across 5 territories
• Sourced onboarded and delivered multiple CRM and supporting systems through budget acceptance to onboarding sign off.

Jun 2016 – Sep 2017 · 1 yr 3 mos

Apr 2016 – Jun 2016 · 2 mos

Sep 2011 – Apr 2016 · 4 yrs 7 mos · Redditch

• Team coaching, development and project management.
• Concept to creation for marketing activity across the web, email, SMS and offline for all Motor Franchises, including Volkswagen, Volvo, Toyota and Lexus.
• Management of group website along with 9 dealer websites, SEO and content writing, email marketing, performance and analytics, PPC progeammes, e-commerce sites, artwork and website design.
• Specific focus around:
• Marketing design
• HTML/CSS email creation
• Marketing concept generation
• Management of CMS, CRM and Ecommerce Systems
• Delivery and optimisation of ESPs
• Google Analytics and performance
• Team management and coaching
• Agency relationship management

Jul 2011 – Aug 2011 · 1 mo

• Short term placement within a Marketing Communication Agency. Working along side the PR managers, assisting in new client pitches, creating fresh ideas for upcoming campaigns, writing PR material (Advertorials), client and project research.

May 2011 – Jul 2011 · 2 mos

• Managing the Brand's Social Media. Placing products in magazines, websites etc on zero budget.

Jun 2010 – Dec 2010 · 6 mos

• Managing 'Love' retail concession in Trafford Topshop.
• Providing constructive feedback to develop product distribution and increase sales, conducting market research and sales analysis to accurately target the correct consumer, Visual Merchandising, analysis of sales targets and weekly figures.
• Part time during University.

Jan 2007 – Dec 2007 · 11 mos

• General administration work, invoicing, taxing vehicles, meeting deadlines, supporting the fleet and financial directors.

Mar 2005 – Nov 2011 · 6 yrs 8 mos

• Manage a team of approximately 10 store members. Drive sales and product targets using store incentives. Handle cash management, customer and staff oversight, retention of customers, visual merchandising, and customer service and communication.