Jan 2019 – Aug 2019 · 7 mos

• Past clients included Gatorade, Hubert's Lemonade, Subway, KiwiCo, Drop Loyalty App, Kopari Beauty, Curology, Home Chef, Bookmark, Deep Sentinel, Lawn Serv, Kinder Beauty, Highline Wellness, Intimina, Positec and more!
• Drove outbound sales to secure new SaaS and managed clients.
• Led strategy and content execution for top influencer campaigns.
• Managed client and influencer communication.
• Handled negotiation and contracts with influencer managers and influencers.
• Tracked campaign success by measuring content against industry averages and key client KPIs.

Mar 2018 – Jan 2019 · 10 mos

• Grapevine connects consumer brands with the world's best creators through the industry’s most comprehensive and reliable influencer marketing platform. The powerful combination of Grapevine’s proprietary data and creator relationships empowers brands to execute measurable programs at scale. The Grapevine platform helps hundreds of brands partner with its network of more than 170,000 YouTube and Instagram creators for unique sponsorship opportunities.

Apr 2017 – Mar 2018 · 11 mos · Greater Boston Area

• Past clients included McDonald's, Lowe's, Sears, Hawaiian Tropic, Skinnygirl, Hasbro, Samsung, Boden, Ninja, Nationwide, Nature Made, Weight Watchers, S&W Beans, Sargento, Jimmy Dean, Five Star, TruGreen, Vicks, Boys & Girls Club of America.
• Daily, hands-on management of national marketing and social media campaigns, including working directly with clients and Influencers.
• Worked closely with the client service team to anticipate, brainstorm, and assist in client issues and campaign solutions.
• Built close client relationships through client service, program success, and communication
• Created client-ready campaign reports and presented results to the client team.
• Managed paid social content creation and reporting.

May 2016 – Mar 2017 · 10 mos · Greater Boston Area

• Influence Central delivers cutting-edge social media and digital campaigns that create powerful and meaningful ROI. Working with more than 200 national brands annually, we execute innovative social, digital, and word-of-mouth campaigns. Influence Central engages targeted influencers as passionate brand advocates, creating first-person, authentic recommendations. Our goal is to implement strategies that directly address our clients’ business challenges, whether they include high conversion to consumer purchases, dynamic lift in brand recognition or reputation, increased awareness, or persuasively answering brand detractors.

Aug 2014 – Apr 2016 · 1 yr 8 mos

• Forged and developed relationships with targeted top-tier trade publications, securing coverage with Healthcare IT News, MedCity News, Healthcare Dive, and Heath Data Management.
• Managed press registration for HIMSS Annual Conference, registering 200+ media attendees for HIMSS15 and HIMSS16.
• Drafted industry-related bylines and bi-weekly blog posts.
• Developed compelling and creative speaking submissions, including acceptances for HIMSS, AHIMA, and HFMA ANI.
• Counseled clients on appropriate applications of social media channels and strategies.
• Executed strategies for influencer engagement and community growth for Twitter, LinkedIn, and Facebook.
• Leveraged industry tools including FollowerWonk, Sysomos, Google Analytics, and Twitter Analytics to measure campaign success.
• Utilized Gorkana to create and maintain accurate media contact lists for all clients.
• Led client PR activity reporting.

Jun 2014 – Jul 2014 · 1 mo

• Performed administrative and various clerical duties
• Provided logistical support for media briefings and in-press meetings at trade shows
• Prepared and packaged press kits
• Maintained media databases and editorial calendars
• Prepared written materials and content under account staff supervision

Jan 2014 – Sep 2014 · 8 mos · Boston, Massachusetts

• Founded and blogged for Apps U
• Partnered with smart phone applications and promoted relevant applications for college students
• Created and ran blog Twitter account
• Worked with companies such as Uber and Microsoft at promotional events

Sep 2012 – May 2014 · 1 yr 8 mos · Boston, Massachusetts

• Managed Boston University chapter Facebook and Twitter accounts
• Organized promotional events such as launch week, scavenger hunts and fashion shows to raise awareness and funds for the chapter

Dec 2013 – May 2014 · 5 mos · Boston, Massachusetts

• Provided public relations services for Kendall Square Corporation and John M. Corcoran and Company
• Led social media content creation
• Supported media relations efforts; including creation of media lists, media advisories and pitches and local media outreach

May 2013 – Aug 2013 · 3 mos · Boston, Massachusetts

• Assisted national client accounts including Prince Pasta and Barbour
• Performed social media audits to assist strategic planning
• Completed daily media and competitor coverage scanning for client reports
• Developed and qualified media lists using Cision

Aug 2012 – Feb 2013 · 6 mos · Boston, MA

• Led content creation and managed Facebook, Twitter, Tumblr and Polyvore accounts
• Worked on company branding ahead of application launch
• Look Allure on iTunes: apple.co/1mu3MNr

May 2012 – Aug 2012 · 3 mos · Stratham, New Hampshire

• Solicited potential donors for Annual Auction for Animals, raising over $125,000
• Assisted with planning of agency fundraising events
• Handled event promotion including, e-mail marketing and direct mailers
• Managed information database using Razors Edge

Jan 2012 – Jan 2013 · 1 yr · Boston, Massachusetts

Jan 2011 – Jan 2012 · 1 yr · Boston, Massachusetts