Lily Raccasi, MBA

Co-Founder

United States1 yr 7 mos experience

Key Highlights

  • Proven ability to analyze data and market trends.
  • Led business operations and marketing initiatives.
  • Achieved significant improvements in order fulfillment.
Stackforce AI infers this person is a versatile professional in category management and operations within the consumer goods industry.

Contact

Skills

Core Skills

ConsultingMarket ResearchOperations Management

Other Skills

Organization SkillsTime ManagementProblem SolvingCommunicationLeadershipMicrosoft ExcelMicrosoft PowerPointMicrosoft WordAdobe AcrobatCollaborationData AnalysisData VisualizationCustomer ServiceConflict ResolutionCustomer Experience

About

I am driven to solve complex problems and translate ideas into practical action. I currently work in category management, where I analyze data, market trends, and customer insights to support sound decision making and improve business performance. Previously in FireWatchAI, I led business operations and marketing to help move initiatives forward while maintaining structure, priorities, and deadlines. I work best in fast paced environments that require adaptability, clear judgment, and follow through, with a healthy respect for timelines and execution. My academic background, combined with hands on experience across strategy, product, and operations, allows me to connect insights across disciplines and deliver solutions that are both thoughtful and effective.

Experience

1 yr 7 mos
Total Experience
9 mos
Average Tenure
9 mos
Current Experience

Pepsico

Category Management Analyst

Jul 2025Present · 9 mos · Rogers, Arkansas, United States · Hybrid

Firewatchai

2 roles

Co-Founder & COO

Promoted

Aug 2024Jun 2025 · 10 mos · Fayetteville, Arkansas, United States

Business Analyst

Aug 2024Nov 2024 · 3 mos · Fayetteville, Arkansas, United States

Happysneeze

Consulting and Market Research Extern

Jul 2024Aug 2024 · 1 mo · Remote

  • Researched incontinence in middle-aged women to analyze consumer trends and develop strategies for increasing social awareness.
ConsultingMarket Research

Lockton

Property and Casualty Intern

Jun 2024Aug 2024 · 2 mos · Dallas, Texas, United States · Hybrid

  • Conducted analysis for client renewals, promoted cyber insurance, researched industry risks, and fostered relationships with industry clients and carriers.

Sam's club

Field Supply Chain Intern

May 2023Jul 2023 · 2 mos · Fort Worth, Texas · On-site

  • Optimized order fulfillment through data-driven strategy, leading to a 33% increase in outbound shipping volume.
Operations ManagementOrganization Skills

Education

University of Arkansas

Master of Business Administration - MBA

Aug 2023May 2025

University of Arkansas

Bachelor's degree — International Business Supply Chain Management

Aug 2020May 2024

Universidad Nebrija

Lenguas

Jun 2022Jul 2022

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