Roxana Irimia

VP of Marketing

Paris, Île-de-France, France7 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled lemlist from $0 to $30M ARR.
Expert in SaaS marketing strategies.
Proven track record in brand development.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on growth and brand development.

Contact

Skills

Core Skills

Strategic Marketing ManagementGrowth MarketingProduct MarketingBrand DevelopmentDigital MarketingContent MarketingMarketing Management

Other Skills

MarketingCopywritingSocial Media MarketingDigital OperationsBrand BuildingLeadershipBrandingSaaSPersonal BrandingCold OutreachPublic RelationsPublic SpeakingStorytelling

About

Sharing insights on marketing, GTM, product marketing, copywriting, personal branding, and pipeline growth straight from what I build, test, and ship in real life. No fluff. No BS. Just proven, sharp strategies from 10 years in SaaS - from working in content, product marketing, to leading marketing at lemlist ($0 → $30M ARR, bootstrapped), and now scaling global marketing at Chili Piper ($40M+ ARR).

Experience

Exit five

Member

Jul 2025 – Present · 9 mos

Chili piper

VP of Marketing

Jan 2025 – Present · 1 yr 3 mos

turn website visitors into pipeline
Used by Gong, Toast, SurveyMonkey, Monday.com, PandaDoc and 45,000+ others.
www.chilipiper.com

Strategic Marketing ManagementGrowth Marketing

Lemlist

3 roles

Head of Marketing

Promoted

Aug 2022 – Dec 2024 · 2 yrs 4 mos · Paris, Île-de-France, France

Leading marketing at lempire: $28M+ ARR, $150M valuation, bootstrapped.
→ lemlist, lemwarm, Taplio, lemwarm, lemcal, TweetHunter

Product MarketingBrand Development

Content Team Lead

Apr 2022 – Aug 2022 · 4 mos · Paris, Île-de-France, France

Social Media Manager and Copywriter

Dec 2020 – Apr 2022 · 1 yr 4 mos · Paris, Île-de-France, France

Pavilion

Member and Mentor

Aug 2022 – Present · 3 yrs 8 mos

Digital MarketingMarketing

Iconoclass

Community Manager

Mar 2020 – Nov 2020 · 8 mos · Paris, Île-de-France, France

Digital MarketingCopywritingSocial Media Marketing

Crowd media

2 roles

Country Manager & Copywriter Team Lead

Promoted

Sep 2018 – Jun 2019 · 9 mos

Focused on driving content success and keeping the brand strong across all channels.
→ Manage all digital operations at Crowd Media
→ Lead a team of 25 copywriters
→ Create monthly performance reports
→ Track team performance and organize training as needed
→ Develop and update content strategies
→ Ensure a strong, positive brand image
→ Collaborate with leading European YouTube influencers with millions of subscribers on engaging vlog scripts

Content Marketing