Matthew Higgins

CEO

London, England, United Kingdom14 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led global affiliate activity for major clients.
  • Managed Retail Media and Social Shopping teams.
  • Recognized in The Drum’s Commerce Power 100.
Stackforce AI infers this person is a Retail Media and Performance Marketing expert.

Contact

Skills

Core Skills

Digital MediaLeadershipTeam ManagementAnalytical Skills

Other Skills

StrategyCommunicationDigital MarketingMarket ResearchEmail MarketingOnline MarketingOnline AdvertisingDigital StrategyGoogle AnalyticsE-commerceAdvertisingMarketing

Experience

Dentsu

3 roles

Managing Partner, Retail Media

Jan 2026Present · 3 mos

Managing Partner, Addressable Media & Total Commerce

Promoted

Sep 2023Jan 2026 · 2 yrs 4 mos

Managing Partner, Performance Media

Aug 2021Sep 2023 · 2 yrs 1 mo

  • Managing the Retail Media, Affiliates, and Social Shopping teams and propositions for dentsu in the UK. We manage global activation across all major ecommerce platforms, affiliate networks, and social sites.
Digital MediaLeadershipTeam ManagementAnalytical SkillsStrategyCommunication

Iprospect

3 roles

Product Partner

Apr 2019Aug 2021 · 2 yrs 4 mos

  • Leading Affiliate and Lead Generation at iProspect overseeing teams managing the global affiliate activity for clients. Responsible for developing the direction of the channel to ensure revenue growth and increased client satisfaction as well as being the primary Affiliate contact for dentsu globally.
  • In addition, developing management training for 120 line-leaders and supporting training and development for all performance specialists – including being a key contact for training with Google, Facebook, and LinkedIn. Supporting in the direction of the overall performance product proposition for iProspect UK.
  • &Culture member, supporting the wellbeing of all staff, and iProspect’s CSR ambitions.
LeadershipTeam ManagementAnalytical SkillsStrategyCommunication

Head of Affiliates and Lead Generation

Promoted

Jun 2017Mar 2019 · 1 yr 9 mos

LeadershipTeam ManagementAnalytical SkillsStrategyCommunication

Senior Affiliate Manager

Jan 2016Jun 2017 · 1 yr 5 mos

Team ManagementAnalytical SkillsStrategyCommunication

Affiliate window

2 roles

Senior Account Manager

Jan 2015Dec 2015 · 11 mos · London, United Kingdom

  • As Senior Account Manager on the Dixons Carphone account, I focus on the Currys, PC World, PC Business, Currys Partmaster, Currys IE, PC World IE affiliate programmes. I also oversee an Account Executive and a Campaign Assistant who assist me in running the accounts. I monitor all day to day activity, but focus on strategy, ad hoc analysis, in-depth reporting, promotional planning, presentations and reviews, top tier publisher relationships, and training.
  • I am also responsible for Call Window - Affiliate Window's call tracking solution, where I have to liaise with multiple parties and clients to ensure the product is promoted, used, understood, and monitored correctly.
  • In addition I also have involvement in the Advertising Training Seminar, often presenting but also working behind the scenes ensuring presentation content is up to date and relevant.
Team ManagementAnalytical Skills

Account Manager

Nov 2013Dec 2014 · 1 yr 1 mo · London, United Kingdom

  • Affiliate Window offers a range of products and services within the ecommerce marketplace to enable partners to grow through technology, engaged traffic and profitable ROI.
  • Account Manager for the Dixons Carphone programmes, having previously managed clients in financial, and ticketing sectors.

Travelling

N/A

Jul 2013Nov 2013 · 4 mos · Canada

  • I spent three months living in Toronto and working at the Canadian National Exhibition, and then for one month I travelling across the country via and through the USA until I reached Vancouver.

Carat (leeds)

Affiliate Marketing Assistant

Jun 2012Jun 2013 · 1 yr · Leeds, United Kingdom

  • Affiliate Marketing Assistant at Carat Leeds, which includes all forms of direct response on a cost per sale or cost per lead basis.
  • Core tasks include (but are not limited to) the overall management of 10 affiliate programmes, compiling of reports, researching affiliates, use of major affiliate networks (Affiliate Future, Affiliate Window, Trade Doubler etc.), liaising with brands and publishers, developing promotional and strategic plans, the use of Google products, Nielson, Microsoft products and effective communication with affiliates and clients.
  • Client experience includes: Jet2.com, Morphy Richards, Royal Horticultural Society, Spalding Plant and Bulb, and Safestyle UK.

Aviva uk

Market Research Intern

Jan 2012Apr 2012 · 3 mos · York, United Kingdom

  • Analytical research into the Under 25 area
  • Attend weekly meetings with Aviva to liaise information gathered throughout the week
  • Interviewing 20+ members of the public in the target age group
  • Presenting all findings in a presentation at the end of the project
  • Suggesting further improvements with the ‘LifePlanner’ tool
  • Demonstrate the roles which social media can play
  • Effective time management

One&other [york]

Editorial Contributor

Jul 2011Jul 2012 · 1 yr · York, United Kingdom

  • Sourcing information from other websites to generate content
  • Previewing and reviewing events
  • Contacting local companies to gain more information about events
  • Sourcing images to feature alongside articles
  • Use of Twitter account

Live&love

Work Experience

Oct 2010Jan 2011 · 3 mos

  • Writing reviews for Live&Love York on live shows, gigs and events.
  • Uploading information to the website and keeping the events up to date.

Education

York St. John University

BA Hons — Media

Jan 2009Jan 2012

Shrewsbury Sixth Form

Adams Grammar School

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