Shimona Chaudhary

Digital Marketing Specialist

Etobicoke, Ontario, Canada2 yrs 7 mos experience

Key Highlights

Expert in optimizing paid social ad accounts.
Passionate UGC creator with a focus on audience psychology.
Strong background in full-funnel marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Social Media and Creative Strategy.

Contact

Skills

Core Skills

Paid Social MediaCreative StrategyDigital MarketingSalesCustomer ServiceSocial Media MarketingMarketing StrategyCustomer SuccessBusiness DevelopmentLead Generation

Other Skills

TeamworkEngaging ContentContent ManagementOrganization SkillsAttention to DetailBranding & IdentityBusiness StrategyDigital Marketing AnalyticsSocial Media Content CreationOperations ManagementSales & MarketingCommunicationClient RelationsAccount ManagementCold Calling

About

I work at the intersection of paid social 📊 and creative strategy 🎨. By day, I optimize social ad accounts across different business models and budgets. By passion, I create UGC content 🎥 thinking about hooks, scroll behavior, messaging angles, and audience psychology. Being in both worlds has taught me that ads don’t fail because of one metric, they struggle when creative, funnel structure, and awareness stage aren’t aligned. I focus on: •Full-funnel architecture over isolated optimizations •Creative testing systems over random refreshes •Demand creation alongside demand capture •Understanding the “why” behind performance shifts Outside of work, you’ll find me at cafés ☕, exploring brunch spots 🥞, loving fashion 👗 and sharing little lifestyle moments on Instagram 📸(@itsshimona) Check out some of my UGC work here: https://shimonaugc.my.canva.site/portfolio Always learning, always curious and open to connecting over paid social, creative strategy, or performance psychology!

Experience

2 yrs 7 mos

Total Experience

10 mos

Average Tenure

Current Experience

Publicis media

Paid Social Specialist

Jan 2026 – Present · 4 mos · Toronto, Ontario, Canada · Hybrid

Clients : Chick-fil-A, LOopha, Turbo Tax

Paid Social MediaCreative Strategy

Goeasy ltd.

Digital Marketing Coordinator

Jan 2025 – Dec 2025 · 11 mos · Mississauga, Ontario, Canada · Hybrid

Digital Marketing

Halmyre

Marketing Coordinator, Customer Experience

May 2024 – Nov 2024 · 6 mos · Toronto, Ontario, Canada · Remote

Core business intelligence

Digital Marketing Associate

Sep 2023 – Dec 2023 · 3 mos

Developed and executed data-driven social media strategies, enhancing engagement, ROI, and brand awareness, aligning with company objectives.
Created visually engaging marketing materials on Canva, reinforcing brand identity and driving customer engagement across LinkedIn and Instagram.
Conducted technical SEO audits, providing actionable recommendations and leading website performance enhancements for improved visibility and traffic.
Demonstrated strong leadership skills, ensuring the seamless execution of marketing activities and projects, enhancing team efficiency and effectiveness.

Digital MarketingTeamworkEngaging ContentContent ManagementOrganization SkillsAttention to Detail+4

Canadian tire corporation

Store Communications and Merchandising - Pro Hockey Life

Sep 2022 – Dec 2022 · 3 mos · Toronto, Ontario, Canada

Apply visual and promotional strategies across different selling formats that would
potentially enhance company performance.
Develop assortment plans, formulate, and communicate merchandising
decisions.
Working closely with the Manager of Visual Merchandising, and coordinate
segments of work being exercised, develop integrated plans for retail stores
across the country.
Execute day-to-day store communications, prepare surveys and internal
presentations.

Social Media Content CreationCustomer SuccessEngaging ContentOrganization SkillsOperations ManagementSales & Marketing+4

H&m

Sales Advisor

Apr 2022 – Dec 2024 · 2 yrs 8 mos · Toronto, Ontario, Canada

Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance.
Developed local consumer insights and expertise and offered matching solutions to meet wide range of requirements.
Increased sales by offering consultation on products and services and applying customer service and upselling techniques.

SalesDigital MarketingCustomer Service

Wigzo technologies

2 roles

Business Development Associate

Jul 2020 – Sep 2021 · 1 yr 2 mos

Client acquisition
Identifying sales opportunities & target identification
Building relevant pipeline of prospects
Customer handling experience
Reaching out to new customers and pitching the outlining benefits of the product
Cold calling various prospects.
Using software like MixMax to send automated cold emails and track the open rate.
Converted clients like Wonderchef, Two brothers organic farms, Skinpot, etc.