May 2025 – Present · 11 mos

May 2024 – Apr 2025 · 11 mos · On-site

• Building the brand story with engaging marketing campaigns across the funnel via D2C, Influencer marketing, & Youtube.
• Led a team of eight across performance marketing, creative content, influencer marketing, and SEO, to drive brand salience with a 33% YoY increase in brand searches (Nov 2023–24) and boosting revenue growth across multiple distribution channels.
• Implemented a cost-efficient creator strategy: Maximized reach month-on-month through influencer marketing resulting in an industry-best CPV of ₹0.46 and average organic ER of 2.88%; Increased cost efficiency by 3x with BCA.
• Accelerated new user acquisition through creative brand strategy: 70% of new user growth and drop in CAC by 80% through an integrated creative strategy leveraging AI, branded content ads, and creative communication across different parts of user journey.
• Growth in visibility on non-brand keywords via SEO: Boosted organic sessions by 82% and 460% growth in non-branded keyword ranking within a year.

Jul 2022 – Apr 2024 · 1 yr 9 mos · On-site

• Built an efficient media strategy: Developed an integrated full funnel strategy with a framework of video advertising, paid social media marketing, search ads, SEO, content and influencer marketing. Successfully doubled the last click RoAS to 3 via optimizations across Meta and Google performance ads.
• Driving D2C growth through brand building: Achieved 40% YoY revenue growth in D2C by developing brand-led properties like Festival of Goodness (57% GMV growth) and Plum Birthday Sale 2024 (83% order growth, 66% GMV growth), along with multiple other tactical events.
• Leading a team of 8 talented individuals to deliver consistent month on month GMV and RoAS targets through paid media, affiliate networks and drive organic growth through SEO

May 2022 – Feb 2025 · 2 yrs 9 mos · India · Remote

• Teach A to Z of Digital Marketing to multiple batches enrolled for the Online Digital Marketing courses of ISB Hyderabad and IIM Indore
• Enjoy sharing knowledge and experiences across all formats of digital marketing right from the basics of marketing, branding, SEO, SEM, Paid Marketing, Content & Influencer Marketing to the nuances of Web 3, Media Buying & Artificial Intelligence

Oct 2020 – Jun 2022 · 1 yr 8 mos

• Brand Transformation & Visibility: Increased brand visibility by 167% YoY through high-impact, consumer-first campaigns, strategic partnerships, and innovative use of multichannel digital media, AR, and live commerce. This drove a 15-20% WoW lift in offline traffic and a 3X surge in online traffic during key events.
• Driving Growth with Creative Marketing: Elevated loyalty-driven revenue share to 80%, boosted acquisition by 50%, and achieved a best-in-class RoAS of 10 on e-commerce by launching intellectual properties like Shoppers Stop Showstoppers, Eyestoppers, and SS Beauty.
• Content & Social Media Leadership: Scaled Instagram following to 500K (300% growth) and tripled engagement by building high-performing content strategies, launching social media festivals, and executing influencer-driven campaigns on Instagram and YouTube.

Dec 2018 – Sep 2020 · 1 yr 9 mos

• o Create, manage, and execute Integrated Marketing campaigns with core specialization in Digital Marketing
• o Lead the entire social media portfolio along with strategic content marketing initiatives via celebrity and influencer collaborations
• o Design multiple offline & online marketing campaigns for a portfolio of national brands across the year
• o Collaborate with Cross-functional teams across various categories, ORM, PR, e-comm, and partner agencies to deliver effective and impactful results across store footfall and sales

Apr 2017 – Dec 2018 · 1 yr 8 mos · Mumbai, Maharashtra, India

• Successfully drove industry-first digital innovations like Youtube Vogon to build a contextual Video Ad Campaign for Raymond’s Gift Boxes that garnered a best in class ad recall of 27.6%, increased searches by 8436%, and amplified sales by 131% and got published as a Google case study.
• Effectively reduced the overall CPLs by 50% and increased the Search CTRs from 3% to 6% for HDFC Bank by targeted lead generation for the campaign #StartDoing via SEM, Facebook for Business, affiliate marketing, and App Install campaigns for multiple products & Payzapp.
• Contributed to 10% of the agency’s business by spearheading the requirements of high revenue generating accounts like the Raymond Group (won multiple awards), HDFC Bank, Standard Chartered Bank, & Metro Shoes for Performance Marketing, Google Analytics and SEO.

Apr 2016 – Apr 2017 · 1 yr · Mumbai, India

• Expanded NMIMS’s digital footprint over 170% within a year resulting in two fold growth in enquiries through implementation of SEO, and performance marketing campaigns to drive leads and sessions.
• Established digital presence of Nerolac with website development, followed by performance marketing initiatives across consumer touch points to drive sessions.

Apr 2015 – Jun 2015 · 2 mos · Mumbai Area, India

• o Resourced, collated and analysed the digital media investments of Vodafone on a daily basis
• o Responsible for success metric tracking & analysis, suggested consequent adjustment of paid media strategy followed by daily report generation for the client
• o Explored markets, trends and consumer mind-set to plan communication strategies and social media campaigns for various brands like Everyuth, LinkedIn, Garnier, among others

Apr 2013 – May 2014 · 1 yr 1 mo · Mumbai Area, India

• o Project analysis and implementation of 3 key projects for Schneider Electric Global
• o Understanding consumer behaviour and journey to deliver solutions that increased efficiency in operation between multiple parties - vendors, and channel partners (dealers/franchisees)

Mar 2012 – Mar 2013 · 1 yr · Mumbai Area, India

• o Developed web applications for six countries and worked on the enhancements of thirteen other countries for VFS