Jan 2023 – Mar 2024 · 1 yr 2 mos · Gurugram, Haryana, India · Hybrid

• Co-leading the Delhi creative team with my partner, working on diverse clients and pitches, and delivering creative solutions that consistently meet and exceeded client expectations.

Jan 2019 – Jun 2021 · 2 yrs 5 mos

• My love for cars reached a new high at Ford’s Global Team Ford (now global team blue) and it has been an exciting ride with the launches of EcoSport and Mustang thereafter.
• Ford’s Brand transformation campaign was developed in Indian context, in close co-ordination with various global teams. An enriching experience wherein I was responsible for print, OOH and television media.
• The campaign has been really successful in revamping the image of Ford in India and has become a case study for other countries to be referred to.
• In my long association with gtb, I have supervised & worked closely on all the big campaigns till date.
• We take care of their entire portfolio including Corporate, Dealerships, Fleet etc.
• Leading a small team on a variety of projects and delivering creative solutions to meet and exceed client’s brief.

Jan 2015 – Jun 2019 · 4 yrs 5 mos

Jan 2013 – Jan 2015 · 2 yrs

Aug 2011 – Jan 2013 · 1 yr 5 mos

Jan 2010 – Jan 2011 · 1 yr · Gurgaon, India

• At Draft FCB Ulka, had a chance to rub my shoulders with a couple of Bollywood celebs, like Ranbir Kapoor and Virat Kohli.
• Have handled the 3G launch and Mobile Number Portability (MNP) Campaigns for Tata Docomo.
• And launched Red Chief Shoes, with a campaign as a lifestyle footwear brand. Virat Kohli (current India Cricket team captain) was signed up for endorsement.

May 2008 – Jul 2010 · 2 yrs 2 mos · Gurgaon, India

• Enjoyed an exciting stint at Saatchi & Saatchi. Pitched for MTS & helped the agency win their biggest account till date. Videocon too followed suit with its entire kitty, after we pitched for their elite Pininfarina designer series of consumer durables.
• Have also won pitches at British High Commission and done campaigns for DFID, regarding environmental sustainability and explaining the effects of global warming.
• A campaign for UK innovation Nation also came our way, which was taken globally.
• Mother Dairy was a brand that I have been associated since childhood days and it gave immense pleasure to launch their Pro-biotic drink-Nutrifit (new flavours) in the North-India markets.

Aug 2006 – Dec 2008 · 2 yrs 4 mos · New Delhi Area, India

• Dentsu Marcom was a driving pleasure, literally. Being mad about cars, it was a dream ride to have worked independently on the successful launch of beauties like Honda CR-V and Honda Civic.
• Participated in the client-agency workshop at Canon. Created a campaign commemorating 10 years of Canon in India. And won a Canon IXUS for the same.

Jun 2002 – Jul 2006 · 4 yrs 1 mo · New Delhi Area, India

• Started my journey from Everest Brand Solutions as a trainee & have never thought of looking back.
• Hitachi became one of my initial success stories. They wanted a new look. I made them look new. Feel proud to have designed Hitachi's new look which was extended across their portfolio.
• The famous Red & White Bravery Awards wanted a face lift. They wanted to to make people believe that the initiative was genuine & not just a surrogate gimmick. And then Godfrey Phillips Bravery Awards was formed. Am extremely delighted to have participated in giving shape to the brand's vision.