Jan 2024 – Jan 2026 · 2 yrs · New York, New York, United States · On-site

• As VP of Brand Partnerships & Brand Marketing, I specialize in developing and executing personalized partnerships strategies for Athlete & Brand clients. My role involves in-depth market analysis, campaign management from concept to completion, and negotiation of mutually beneficial partnerships with Clients. With an eye for storytelling, I create compelling content that resonates with target audiences, leveraging the unique stories and personalities of our athlete & Brand clients. I'm dedicated to staying in forefront of industry trends to secure innovative partnership opportunities.

Sep 2021 – Sep 2023 · 2 yrs · Brooklyn, New York, United States

• Identifies and develops new business opportunities.
• Builds relationships with potential brand partners
• Manages key client relationships and works to build new ones.
• Expands the profile and reach of the company and its brands.
• Develops and strengthens internal and external relationships that will lead to increased lead generation and market share.
• Create process-driven approach to partner outreach and relationship management
• Identify and source partnership opportunities through inbound lead follow-up and outbound cold calls, emails and client visits
• Research partners, identify key players and generate interest
• Collaborate with senior management and other marketing teammates to align our internal goals with new and existing partner relationships
• Negotiate and finalize deals in accordance with company’s contract guidelines and policies
• Deliver a great experience to our partners when working with our organization - you will represent our brand and be our partners’ liaison internally
• Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, and/or event partnerships
• Keep a great ongoing relationships with current partners and offer new ways to grow the partnership

Nov 2018 – Jan 2020 · 1 yr 2 mos · Santa Monica, California, United States · Remote

• Worked closely with SVP of Urban
• Talent Acquisition & Development: Identify, sign, and develop artists
• Strategic Planning: Develop and execute business strategies to grow talent market share, revenue, and brand presence in the music industry.
• Marketing & Promotion: Work with marketing teams to create and implement campaigns, including social media, digital marketing, radio promotions, and public relations, to maximize exposure for artists.
• Music Distribution: Oversee partnerships with streaming platforms, digital distributors, and physical retail outlets to optimize music distribution and sales.
• Financial Management: Manage budgets, financial forecasts, and profit and loss statements to ensure the label operates efficiently and profitably.
• Contract Negotiations: Lead contract discussions with artists, managers, producers, and other stakeholders to ensure fair and mutually beneficial agreements.
• Industry Relationships: Maintain strong relationships with key industry players, including streaming platforms, radio stations, media outlets, and brand partners.
• Event & Tour Support: Collaborate with booking agents and event teams to support artist tours, live performances, and promotional events.
• Legal & Compliance: Ensure all music rights, publishing, and intellectual property matters are handled correctly, working closely with legal teams.

Sep 2018 – Jan 2024 · 5 yrs 4 mos · New York, New York, United States

• Developed and executed comprehensive brand strategies for clients across sports, entertainment, and lifestyle industries, helping partners strengthen identity, engagement, and ROI.
• Secured and managed high-value brand partnerships and sponsorships with leading companies in sports, beverage, and fashion categories.
• Led the strategy and production of experiential activations and branded events, from concept through execution, ensuring alignment with client goals and cultural relevance.
• Oversaw creative direction and campaign development, ensuring innovation, storytelling consistency, and measurable performance across all marketing channels.
• Built and managed a cross-functional team of strategists, designers, and producers to deliver integrated campaigns on time and within budget.
• Served as the primary point of contact for all clients, fostering long-term relationships and repeat business through trust, transparency, and results-driven execution.
• Negotiated partnership agreements and managed client budgets ranging from $100K–$1M annually.
• Consulted on influencer and talent alignment strategies to enhance campaign authenticity and reach.
• Scaled Neve Enterprises’ capabilities from boutique consulting to full-service brand strategy and experiential production, delivering multi-market activations and campaigns.

Mar 2016 – Jan 2018 · 1 yr 10 mos

• · Collaborate with the junior brand marketing personnel to ensure the effective and efficient execution of functions.
• · Formulates and develops deliverables that support brand marketing programs/campaigns as well as the business’s overall objectives.
• · Deliverables are distinctive, consistent, and powerful and are usually in support of the business’s established brand image and brand promise.
• · Offline and online brand marketing strategies/approaches.
• · Monitor and enforce brand usage guidelines and applies project management practices.
• · Overseeing the execution of brand marketing programs within the department.
• · Influence positive consumer brand experience and the business’s revenue achievement through enhanced consumer acquisition and retention.
• · Generated new business through Brand Licensing opportunities.
• · Advised the CEO and Founder, on potential business opportunities.

Aug 2015 – Mar 2016 · 7 mos

• · Lead all Marketing strategy for Latin US & Latin America
• . Retail marketing strategies in US & Latin America
• · Developed and directed; Events, Strategies and Campaigns.
• · Developed and directed strategy for launch of new product.
• · Mentored all new Lifestyle marketing team members.
• · Generated new business through Brand Licensing opportunities.
• · Implemented new strategies and procedures.
• · Advised the CEO and Founder, on potential business opportunities.