Apr 2023 – Jan 2025 · 1 yr 9 mos

Oct 2022 – May 2023 · 7 mos

Sep 2019 – Sep 2022 · 3 yrs · Bengaluru Area, India

• Marketing Automation Architect
• SFMC
• Marketo Engage
• Adobe Campaign Classic
• Adobe Campaign Standard
• Account Based Marketing (also using tools like Terminus, LinkedIn, DiscoverOrg, Openprise )
• Leading Team for Adobe Analytic
• Leading Team for Adobe Target
• Leading Team for Adobe Audience Manager

Sep 2016 – Jul 2019 · 2 yrs 10 mos · Gurgaon, India

• Managing Adobe Campaign for Banking Sector Projects
• Strategizing the campaigns- Strategizing the campaigns by coordinating with business for effective email campaigning
• Creating Trigger & Recurring campaigns based upon the business requirements
• Working on complete cycle of campaign management
• End to end development of the real time (transaction Emails) and batch Emails-Campaigns for various products,
• Implementing custom A/B testing on Email threshold
• Creating Schemas and input forms, custom workflows, campaigns and email templates.
• Monitoring’s running campaigns, Error Handling, Optimizing and updating the existing campaigns as per the requirements.
• Adobe Campaign Admin Work- Access management, Package creation & deployment.
• Translating the business requirements and setting up the campaigns
• Training new joiners in Adobe Campaign and helping them to getting Certified
• Integrations:
• o Adobe Analytic with Adobe Campaigns for multiple sites
• o AEM to Adobe Campaign for Content Management (in Process)
• Basic knowledge of Adobe Campaign Standard & Adobe Analytic

Mar 2016 – Aug 2016 · 5 mos · Noida Area, India

• Setting up entire Infrastructure for Email Marketing, SMS Marketing, Auto Alerts Emails, Triggered Campaigns
• Ensuring the settings of Whitelisting Programs, managing Google's Postmaster to ensure top notch Email Deliverability, Spam Score, SPF, DKIM, DMARC, Feedback Loop Forms, Domain & IP-Warm-ups, and Whitelisting etc.
• Manage the Deliverability and Inbox Placement of the Emails by keeping a check on IP/Domains Reputation, IP/Domain Blacklisting, conducting periodic tests on mail server, Seed list Testing , Inbox Testing.
• Database Management for Email and SMS Marketing, Data Filtering, SPAM Trap & Bounces Control etc.
• Handling Affiliate Network for various promotional Campaigns.
• In the initial stage implementing Adobe Campaign for targeting customers and Campaigns Management
• ROI Monitoring and ensuring Growth from these marketing channels
• Setting up processes & strategies for up-sell & cross-sell while encouraging customer loyalty and Managing customer life-cycle at Pan- India level.
• Identifying customer pain-points & devising corrective measures to improve customer satisfaction on the website
• Managing customer communication through multiple mediums - Triggers, Email, SMS, App, Website

Jul 2015 – Mar 2016 · 8 mos · Delhi Area, India

• Setting up Infrastructure for Webengage, Email & SMS Marketing, Auto Alerts, Triggered Campaigns
• Acquiring new customers through Email Marketing, SMS Marketing & Affiliate Marketing
• Managing SME customer life-cycle & re-marketing for Pan-India customers
• Involved in processes re-sell, cross-sell, up-sell & customer loyalty & retention programs
• Identifying customer pain-points & devising corrective measures to improve customer journey on the website
• Managing customer communication & multiple mediums - Triggers, Email, SMS, Website
• Managing merchandising & marketing support for alliances to acquire new customers

Mar 2013 – Jun 2015 · 2 yrs 3 mos · New Delhi Area, India

• End-to-end infrastructure setup for Email Campaigns, Domains and IPs
• Acquiring new customers through Email Marketing, SMS Marketing & Affiliate Marketing
• Setting Up Central Database Management System
• Managing SME customer lifecycle, retention & re-marketing for Pan-India customers
• Managing customer communication & multiple mediums - Triggers, Email, SMS, Website

Feb 2012 – Mar 2013 · 1 yr 1 mo · Gurgaon, India

• Enhancing customer engagement & acquiring new customers through Email Marketing & SMS Marketing
• Managing customer life-cycle, retention & re-marketing for PAN-India customers
• Ensuring the settings of Whitelisting Programs, managing Google's Postmaster to ensure top notch Email Deliverability, Spam Score, SPF, DKIM, DMARC, Feedback Loop Forms, Domain & IP-Warm-ups, and Whitelisting etc.
• Manage the Deliverability and Inbox Placement of the Emails by keeping a check on IP/Domains Reputation, IP/Domain Blacklisting, conducting periodic tests on mail server, Seed list Testing , Inbox Testing
• Database Management for Email and SMS Marketing, Data Filtering, SPAM Trap & Bounces Control etc.

Apr 2010 – Feb 2012 · 1 yr 10 mos · Delhi Area, India

• Email Marketing, Data Optimization, Insuring Email Delivery
• White-listing, Dealing with Major ISPs regarding SPAM & Bounce
• ROI Monitoring and Insuring Growth from these marketing channels
• Customer Database Management for Email and SMS Marketing, Data Filtering, SPAM Trap & Bounces Control etc.
• Leading a team for Call-Center

Mar 2008 – Mar 2010 · 2 yrs

• Email Marketing with In-house mass mailing SMTP tools to target USA & UK customers.
• Ensuring best practices of CAN-SPAM Act, Domain Setups, SPF, DKIM & DMARC rules.