Jan 2023 – Present · 3 yrs 3 mos · San Antonio, Texas Metropolitan Area

• Geekdom is an entrepreneurial hub and incubator for San Antonio-based startups. I advise startup founders on their business models and go-to-market strategy.

Jun 2021 – Feb 2026 · 4 yrs 8 mos · Remote

• Reporting to the CEO, I run the full marketing stack for this AI startup in the supply chain / retail analytics space: demand gen, brand, product marketing and messaging, AR, PR, social, campaigns, marketing ops, channel marketing and customer marketing.
• > Rebooted and transformed company messaging and positioning to align with buyer needs.
• > Exceeded pipeline goals — Scaling marketing-generated pipeline to be the #1 source of ARR for the company — 700% increase.
• > Grew organic search traffic by 6X, eclipsing better funded competitors
• > Oversaw multifold ARR growth as a team of 1 for years

Nov 2020 – Jun 2021 · 7 mos · Redwood City, California, United States

• ► Reporting to the VP of Product & Portfolio Marketing and managing a 5-person team, I built and launched integrated campaigns, in-person and virtual events, managed website content, SEO content strategy, email marketing and more.
• ► Oversaw the work of modernizing Informatica's global content marketing program with a focus on driving revenue growth (over $1B+ in ARR) and increasing our brand awareness.

Jun 2018 – Nov 2020 · 2 yrs 5 mos · San Francisco Bay Area

• ► Managed a 17-person global team with a $2M+ budget, overseeing brand marketing strategy and messaging, content marketing, brand and demand gen campaigns (strategy and execution), visual design, social media, advertising, and corporate marketing initiatives.
• ► My team consistently crushed our KPI: 2000% increase in brand impressions & 40% increase in LinkedIn followers. 35% increase in website traffic & 66% increase in traffic to content. 20% increase in content engagement. Grew our site to 2.5M annual visitors, driving $25M in revenue attribution. Led the company's rebrand across every marketing touchpoint.
• ► Introduced the integrated campaign model to the company and launched the company’s first brand campaigns and integrated demand gen campaigns produced entirely with my in-house content and design teams.
• ► After the acquisition of Periscope Data, led the effort of merging the Periscope Data and Sisense brands from a marketing perspective, including demand gen, digital web properties, visual branding, and content strategy.

Jun 2017 – Jun 2018 · 1 yr · San Antonio, Texas, United States

• ► Directed a large communications, content and creative team at the nation’s leading content marketing agency, focused on driving growth campaigns and new brand awareness.
• ► Clients: Oracle, 3M, Facebook (B2B business), Argo Group and Rackspace.
• ► Provided brand vision, campaign & creative strategy, communications planning and execution for leading global clients. Ran brand newsroom for Argo Group, publishing stories daily; helped rebrand this 75 year old insurance provider into cutting-edge and tech-savvy insuretech player.
• ► Led team creating advertising, videos, websites, brand storytelling/thought leadership, PR, social media, employee and executive comms, event & activation plans, collateral, email campaigns, and more.

Apr 2016 – May 2017 · 1 yr 1 mo · San Antonio, Texas, United States

• ► In a hybrid role I led product marketing and content marketing for IBM’s Smart Buildings portfolio ($50M ARR) and Watson IoT for Connected Operations ($550M ARR), focusing on growing brand awareness and demand in key enterprise verticals: retail, manufacturing, real estate, oil & gas, technology, transportation and logistics / supply chain.
• ► Built multi-channel campaigns that helped achieve 140% of annual pipeline target. Increased web traffic to Watson IoT content by 700% YoY.
• ► Developed marketing strategy, messaging framework, campaign plan, managed web presence, content strategy & demand campaigns by directing internal creatives and external agencies.
• ► Planned marketing tactics for new releases, developing strategic messaging for portfolios of products, developed marketing automation workflows for complex campaigns.

Mar 2014 – Apr 2016 · 2 yrs 1 mo · San Antonio, Texas, United States

• ► Managed content marketing and strategy for Rackspace's Big Data, Cybersecurity, Cloud and Digital Marketing businesses.
• ► Developed strategic content to support brand, launches, integrated campaigns and thought leadership.
• ► Managed daily workload for 5 content writers & 6 vendors/agencies.
• ► Led the launch of our first brand journalism program.
• ► Led content team for corporate web redesign — launched w/ positive KPI: bounce rate -10%, cloud signups +10%, traffic to solution pages +179%.

Oct 2010 – Mar 2014 · 3 yrs 5 mos · Round Rock, Texas, United States

• ► Promoted 3 times in 3 years, from Copywriter to Sr. Copywriter to Team Lead to Content & Copywriting Director.
• ► Built and managed a 15-person creative team for Dell’s in-house marketing agency.
• ► Focused on brand storytelling, website content for 200 product launches per year, and integrated ad campaigns across web, digital, print, video, direct mail, and social.

Aug 2009 – Oct 2010 · 1 yr 2 mos · Austin, Texas Metropolitan Area

• ► Authored, edited and published customer-facing and internal communications including social media, mass emails, support articles, reports and newsletters.
• ► Managed global web-based public and internal knowledge base content.