Daniel Welling

Co-Founder

Marlow, England, United Kingdom26 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

25+ years in commercial IT industry
Co-founded and sold an MSP business
Active in MSP community and motorsport sponsorship

Stackforce AI infers this person is a B2B SaaS professional with expertise in IT services and motorsport marketing.

Contact

Skills

Core Skills

Financial ManagementMentoringBusiness DevelopmentConsulting

Other Skills

AccountingBusiness StrategySolution SellingOutsourcingAccount ManagementProcurementB2BProfessional ServicesSales ProcessTelecommunicationsIT ManagementNew Business DevelopmentSales ManagementCloud ComputingNetworking

About

Enjoying ‘mid business life’ balancing interests in the MSP (IT) and motorsport marketplaces. My ‘day job’ is helping MSP business owners become happier and wealthier: applying 25+ years commercial IT industry experience, which includes co-founding, developing, and selling an MSP business. Services include Mentoring, M&A, Accounting and Financial Management. I’m an active member of the MSP community, coordinating the London Tech Tribe meet up (meet up group for MSPs in and around London on the 2nd Thursday of the month, February to November), and formerly serving on the CompTIA (now GTIA) UK Business Technology Community Executive Council. In motorsport I have previously worked in sponsorship acquisition and today I’m a sponsor; activating a partnership for MSP Finance Team with BTCC Champion Tom Ingram, and racing driver; competing in EnduroKA. Most recently I established the “IT & Motorsport” YouTube channel, exploring how IT businesses benefit from motorsport marketing with presentation of desk-based research, interviews, reporting from live events and home of the sub-series “Channel Cars” featuring IT channel people, their cars and car history; https://www.youtube.com/@itandmotorsport So if you are an MSP, work in the IT channel, a motorsport fan, or part of either ecosystem lets connect and chat on 020 3372 5075 or hello@wellingmsp.com

Experience

26 yrs 3 mos

Total Experience

4 yrs 11 mos

Average Tenure

11 yrs 7 mos

Current Experience

Daniel welling racing ltd

Racing Driver

Oct 2025 – Present · 6 mos · United Kingdom · Remote

Working with IT vendors in 2026 to deliver two MSP Meetup events with season long content covering BTCC (in partnership with BTCC Champion Tom Ingram) and EnduroKA (in my first full season as a racing driver).

The msp finance team

Co-Founder

Sep 2021 – Present · 4 yrs 7 mos · United Kingdom

Enabling Happier & Wealthier MSP Owners; the only financial management solution for MSPs including Bookkeeping, Management Accounting, Virtual Financial Director, MSP Mentoring, Statutory Accounting & Tax Filing.

MentoringAccountingFinancial Management

Itbetweeners

Founder

May 2020 – Dec 2025 · 5 yrs 7 mos · United Kingdom

Proud member of the ITbetweeners, a community for professionals supporting the MSP market.
ITbetweeners collaborate with fellow members, vendors and MSPs; building relationships, promoting best practices and innovation to drive MSP market growth.

Prime networks

Acquisitions Manager

Jan 2020 – Jun 2024 · 4 yrs 5 mos · London, United Kingdom

Researching and communicating with Managed Service Providers which may be suitable for Prime Networks’ buy-and-build strategy.

Cmi

3 roles

Board Consultant

Nov 2016 – Jan 2020 · 3 yrs 2 mos · High Wycombe

cmi delivers IT solutions, management, support and cloud services to businesses throughout Northern Ireland, London, and the South East of England.
To find out more visit newcmi.com or call 0800 023 2696.

Commercial Services Director

Promoted

Jun 2015 – Oct 2016 · 1 yr 4 mos · High Wycombe

cmi delivers IT solutions, management, support and cloud services to businesses throughout Northern Ireland, London, and the South East of England.
To find out more visit newcmi.com or call 0800 023 2696.

Consultant

Sep 2014 – May 2015 · 8 mos · High Wycombe

cmi (merged with amicitia summer 2014) provides IT support to businesses of between 5 and 500 users across London and the South East including support, upgrades, migrations, and relocations.
You will benefit from a team of professionals who can work equally well on either an outsourced contract basis or as part of an existing in-house IT Department.
cmi provide professional, managed and cloud services that are consultative rather than prescriptive, commercial rather than just technical, and proactive rather than just reactive.
If you need IT support in a hurry or would like ongoing piece of mind look no further than cmi - service as IT should be.

Rar btcc business network

Commercial Manager

Sep 2015 – Jan 2020 · 4 yrs 4 mos · Nationwide

The Rob Austin Racing Business Network is a motorsport first, we are taking the board room to the BTCC paddock and creating an exciting and insightful environment to create and turbo charge business networking opportunities.
Selected race weekend Friday afternoon networking: You and your guests can attend a networking event in the RAR VIP Area, making valuable business contacts, hearing from Rob on how he has achieved business and sporting success and get a look behind the scenes in the garage at how a BTCC team prepares for a race weekend.

Rob austin racing btcc team

Commercial Manager

Nov 2014 – Oct 2018 · 3 yrs 11 mos

Rob Austin Racing is widely regarded as one of the most popular teams competing in the Dunlop British Touring Car Championship (BTCC) Britain’s premier motor racing championship with exposure including;
TV / BTCC televised to 20million+ on ITV4 throughout season
Trackside / 370k track spectators attend throughout season
Digital / Rob Austin Racing has over 20,000 twitter followers & 50,000 Facebook likes
Partners of Rob Austin Racing have access to benefits including;
On-Car & Driver branding – for brand building and awareness
Social Media – to engage and communicate with Rob Austin Racing & BTCC fans
VIP Hospitality – featuring exclusive access such as Q&A with the team and garage tours
B2B Networking – with Rob Austin Racing partners and other paddock partners & guests

Welling msp

Director

Sep 2014 – Present · 11 yrs 7 mos · Marlow, Buckinghamshire

Working with Managed Service Providers (MSPs) to add value by applying my 25 years commercial IT industry experience, which includes; co-founding, developing and selling an MSP business.

Business StrategyConsultingBusiness Development