Zuzanna Lito, PhD

UX Researcher

Portugal10 yrs 2 mos experience

Key Highlights

10 years of experience in UX research
PhD in Business Management
Advocate for inclusive and accessible design

Stackforce AI infers this person is a UX Researcher with a strong focus on Healthcare and User Experience.

Contact

Skills

Core Skills

User Experience (ux)ResearchTeachingData Analysis

Other Skills

Analytical SkillsAgile MethodologiesUsability TestingQualitative ResearchQuantitative ResearchCommunicationPresentation SkillsSocial SciencesMarketingWireframingPhotography

About

Hi, I’m Zuzanna - a UX researcher with 10 years of experience across academic and applied research. I love mixed methods, sharp questions, and turning messy data into clear, actionable insights. I hold a PhD in Business Management and certificates in Research Methods and UX Design, and I’ve led and contributed to research across large-scale public and healthcare services. I care about inclusive, accessible design, strong research practice, and growing community in the UX space. I bring balance between rigour and pace, an ethical approach to research, and a calm, structured way of working. Passion for knitting and technology make me a soft-wear developer 😎

Experience

10 yrs 2 mos

Total Experience

2 yrs 6 mos

Average Tenure

2 mos

Current Experience

Astrazeneca

Senior User Researcher

Mar 2026 – Present · 2 mos

Leding research on an AI-powered executive analytics product at AstraZeneca, owning persona strategy, JTBD frameworks, and research ops for a C-suite audience across global markets
Building the research infrastructure (triage process, event tracking plan, insight repository) to scale research impact beyond the research team in a fast-moving product environment
Bridging qualitative insight, data analytics, and product strategy in a complex, regulated, high-stakes domain

User Experience (UX)ResearchData AnalysisAnalytical SkillsAgile Methodologies

Cgi

Senior User Researcher

Jan 2025 – Mar 2026 · 1 yr 2 mos

Healthcare Service Development
Led research strategy for a new digital healthcare service, including its integration into the NHS App.
Research Leadership & Operations
Managed and mentored a team of 12 user researchers across 10 concurrent projects. Established research governance, data management processes, and best practice frameworks.
End-to-End Research Delivery
Led 30+ research projects, from inclusive recruitment through to synthesis and stakeholder communication. Methods include interviews, usability testing, co-design, surveys, content analysis, affinity mapping, tree testing, and observational studies.
User-Centred Design Advocacy
Launched the Design Empathy Lab to communicate user mental models to senior leadership and support evidence-based decision-making across design teams.
Accessibility & Inclusion
Directed research to ensure services are usable regardless of age, location, background, or accessibility needs.

User Experience (UX)Usability TestingQualitative ResearchQuantitative ResearchData AnalysisResearch+2

Sparck

UX Researcher

Jun 2022 – Jan 2025 · 2 yrs 7 mos · Porto, Portugal

Service Research
Contributed to research strategy for a new digital healthcare service, and worked to improve 3 other products and services.
Research Practice & Process
Supported the development of research governance, data management processes, and shared best practices across multiple projects.
Contributed to research strategy for a new digital healthcare service, and worked to improve 3 other products and services.
End-to-End Research Delivery
Delivered 15+ research projects, from inclusive recruitment through to synthesis and stakeholder communication.
User-Centred Design Collaboration
Partnered closely with designers and product teams to embed user-centred practices.

User Experience (UX)Data AnalysisQuantitative ResearchQualitative ResearchResearchCommunication+2

Glasgow caledonian university

4 roles

User Researcher

Mar 2020 – Jul 2020 · 4 mos

Conducted interviews with stakeholders involved in postgraduate programmes delivered online. This included management, lecturers, and students
Identified pain points and user needs with regards to digital environment as well as teaching and communication strategies
Recommended improvements across the programmes and, consequently, University's offering

Lecturer

Sep 2015 – Jan 2021 · 5 yrs 4 mos

Supervised over 30 research projects of under- and post-graduate students
Led modules for under- and post-graduate students in the area of Digital Business & Marketing, Creative Brand Development and Promotion, and Social Enterprise

TeachingResearchCommunicationPresentation Skills

Researcher

May 2015 – Dec 2019 · 4 yrs 7 mos

Applied mixed-method approach, including content analysis of over 1200 data entries, expert interviews, and statistics
Triangulated complex sets of data to arrive at cohesive and actionable recommendations for digital marketing strategies
Worked with multidisciplinary teams in the UK and internationally
Presented in international conferences, some of which I co-organised

Data AnalysisQuantitative ResearchQualitative ResearchResearchCommunicationPresentation Skills+1

Trainee (EMIC Project)

Sep 2014 – Dec 2014 · 3 mos · London, United Kingdom

The Erasmus Mundus Intercultural Competence (EMIC), a research project funded by the European Commission Action 3 funds to support Erasmus Mundus initiatives, aimed to explore intercultural issues Erasmus Mundus students are facing. An integrated learning programme that helps students deal with issues of cultural diversity was consequently developed.

Presentation Skills

Institute of mediterranean and oriental cultures, polish academy of sciences

Administrative Assistant

Jan 2014 – Aug 2014 · 7 mos · Warsaw, Poland

In this role I was responsible for searching and administration of research grants, writing reports, and preparing Institute's documentation to be submitted for governmental funding.