Abhay Tiwari

Operations Associate

Delhi, India4 yrs experience

Key Highlights

Expert in programmatic advertising and campaign management.
Proven track record with high-profile clients like Amazon and General Motors.
Strong analytical skills driving campaign performance and ROI.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Programmatic Advertising and Campaign Management.

Contact

Skills

Core Skills

Programmatic AdvertisingCampaign ManagementDigital Marketing

Other Skills

DV360Programmatic Media BuyingCampaign OptimisationCampaign ReportingCampaign TraffickingAccount ManagementStatistical AnalysisSocial Media MarketingClient servicingBrand AnalysisSocial Media AdvertisingMarketingAdvertisingPhotography

About

As a Digital Marketing professional, I strive to engage with diverse cultures and schools of thought to narrate a compelling brand story. My ability to front-end challenges and tactfully manage situations has helped me work on some successful brand campaigns, and in the process, create lasting relationships.

Experience

Publicis groupe

Associate Manager - Programmatic

Dec 2025 – Present · 4 mos · Gurugram, Haryana, India

Dentsu

Senior Analyst - Programmatic

Apr 2024 – Dec 2025 · 1 yr 8 mos · Gurugram, Haryana, India

Oversee and manage programmatic advertising accounts for Altria, Journeys and Nordstrom, ensuring full alignment with their marketing and business objectives.
Execute end-to-end campaign setup and trafficking across Viant DSP, Yahoo DSP, DV360, Criteo & Google Ads, ensuring accurate deployment, tracking, and delivery of creatives.
Conduct thorough QA checks to verify campaign accuracy, functionality, and adherence to all technical specifications before launch.
Continuously monitor and optimize campaigns to improve efficiency and maximize ROI, using data-driven insights to guide strategy.
Prepare and deliver detailed performance reports, highlighting key metrics, trends, insights, and recommendations for both clients.
Analyze campaign data to identify performance patterns, improvement opportunities, and potential issues using advanced analytics tools.
Maintain consistent communication with clients to provide updates, discuss performance, and ensure alignment on goals and expectations.
Contribute to the development of programmatic advertising strategies by integrating industry best practices and emerging trends.

DV360Programmatic Media BuyingCampaign OptimisationCampaign ReportingCampaign TraffickingAccount Management+2

Google operations center

2 roles

Digital Marketing & Research Associate

Promoted

Apr 2023 – Mar 2024 · 11 mos · Hyderabad, Telangana, India

As a Digital Marketing & Research Associate, spearheaded the optimization of campaigns across digital platforms, notably on DV360.
Managed performance-driven and brand awareness campaigns for the AMER Region, overseeing over 100 tactical and always-on campaigns for clients such as Amazon, General Motors, Adobe, Nintendo, US Army, Walmart, Best Buy, and more.
Applied statistical analysis techniques to elevate campaign performance, maximize client KPIs, establish benchmarks, measure results, and forecast delivery.
Expertly addressed challenges related to under/over-delivery, margin management, and pixel implementation, ensuring flawless campaign execution.
Proactively identified and communicated potential challenges to relevant stakeholders, maintaining a strategic approach to campaign success.
Stayed abreast of client, competitor, and industry changes, sharing noteworthy trends with the broader team to inform strategic decisions.

DV360Campaign OptimisationCampaign ReportingProgrammatic AdvertisingProgrammatic Media BuyingDigital Marketing+1

Digital Analyst

Sep 2022 – Apr 2023 · 7 mos · Hyderabad, Telangana, India

Thinkstr

2 roles

Digital Account Executive

Promoted

Mar 2022 – Sep 2022 · 6 mos · Gurugram, Haryana, India

Led end-to-end digital marketing strategies for prestigious brands such as WildStone and Glenmorangie.
Orchestrated the creation, monitoring, and optimization of targeted campaigns on diverse platforms, including Google AdWords, Facebook Ads, and Instagram Ads.
Managed and curated content for WildStone's social media accounts, cultivating a strong brand presence and fostering engagement.
Contributed valuable insights by suggesting innovative digital campaign and marketing ideas to elevate brand visibility and impact in the competitive digital arena.