Jul 2021 – Dec 2024 · 3 yrs 5 mos · Bahrain, Saudi Arabia, U.A.E · On-site

• Oversaw implementation across social media, media (earned, owned and paid), influencer marketing, PR, marketing strategy and SEO.
• Monitored campaign performance across multiple channels, and made data-driven decisions for optimization using data visualization tools.
• Created systems for accurate campaign performance tracking and measurement against KPIs.
• Executed local and regional campaigns for highest ROAS (Return on Ad Spend) through owned, paid, and earned media.
• Worked with external agencies for sourcing influencers, offline paid media, and event management.
• Contributed to successful campaign integration through cross-departmental collaboration.
• Worked with technical teams to build ecommerce platforms that would ensure the highest conversion rates by implementing strong customer journey patterns using the latest tools.
• Built, led, and managed high-performing digital marketing teams by setting processes, and time management methods to ensure the highest standard quality of delivery for all projects.
• Fostered collaboration, provided clear expectations, and assigned tasks based on strengths.
• Restructured the team for clear roles, optimized productivity, and encouraged innovation through regular trainings, internal and external workshops.
• Guided talent acquisition, conducted assessments, and facilitated internal/external interviews.
• Built strong client relationships, exceeding retention and satisfaction rates.
• Managed client accounts with P&L accountability, exceeding revenue targets and optimizing costs.
• Increased overall department revenue (P&L) by 12-14% year-over-year.
• Served as a strategic point of contact (POC) for key clients.
• Identified and grew key accounts by adding strategic value and building trust.
• Developed strategies to address digital marketing challenges or crises, resulting in positive client feedback.
• Developed and implemented SOPs (Standard Operating Procedures) for efficient operations.

Sep 2018 – Jun 2021 · 2 yrs 9 mos · Manama, Capital Governorate, Bahrain · On-site

• Conducted in-depth market analysis to understand client objectives and create tailored digital plans aligned with short- and long-term goals.
• Managed client accounts with a focus on P&L growth, implementing strategies that maximized revenue generation and optimized costs.
• Led the development and execution of comprehensive social media and performance marketing campaigns across various platforms, ensuring maximum reach and engagement.
• Utilized cutting-edge technologies like programmatic advertising, AI, and machine learning to recommend innovative campaign solutions.
• Analyzed in-house digital platforms to assess revenue potential and monitored sales team progress, ensuring data-driven decision making.
• Created and tracked KPIs across social media, search engine advertising, and other channels, continuously optimizing campaigns for superior performance.
• Partnered with event teams to execute marketing initiatives across online and offline channels, driving event visibility, foot traffic, and sales.
• Ensured meticulous fulfillment of all client SOWs (Scope of Work) through efficient project management and clear communication.

Sep 2015 – Sep 2018 · 3 yrs · Qatar · On-site

• Developed comprehensive marketing strategies that align with our business goals and resonate with our target audience.
• Implemented and managed marketing campaigns across various digital platforms to drive brand awareness, engagement, and conversions.
• Identified, negotiated, and managed partnerships with commercial entities to enhance our market reach and product offerings.
• Worked closely with our product design team to ensure our marketing insights are integrated into the product development process.
• Oversaw the creation of high-quality, engaging content for various marketing channels, including social media, blogs, email campaigns and the overall communication strategy.
• Optimized our online presence through effective search engine optimization (SEO) and search engine marketing (SEM) strategies.
• Monitored and analyzed campaign performance data, providing actionable insights and recommendations for continuous improvement to relevant teams.
• Managed the yearly marketing budget, ensuring efficient allocation of resources, and external partners to maximize ROI.
• Contributed to the development and maintenance of a strong, consistent brand identity across all marketing initiatives.

Aug 2013 – Aug 2015 · 2 yrs · India · On-site

• Facilitated day-to-day posting, and communication management of Facebook, Twitter (now X), Instagram, YouTube, and LinkedIn for clients.
• Collaborated with external vendors to ensure that project delivery is done as per the contract commitment.
• Reviewing creatives and textual content for all projects.
• Ensured daily direction and follow-up of social media and digital channels across all units.
• Collaborated with the client-side marketing teams to ensure that all designs align with the brand image, the tone of voice, and the strategy of the brand in all the digital channels
• Provided briefs and insights on the content and video production according to the communication strategy or specific objectives.
• Presented and suggested the definition of the indicators to measure the performance of the social media channels.
• Developed the content calendar and executed monthly/weekly content planning to align with the core strategy.
• Created innovative methods of using digital resources to expand visibility and generate engagement with the audience.
• Managed and published the campaigns in the digital channel ads.
• Prepared monthly reports, including monitoring community interactions and follow-up of indicators by monthly automation techniques.
• Notified and escalated potential crisis management to the point of contact either internally or directly to the client.
• Performed keyword research using relevant tools and managed SEO to enhance website performance and visibility.
• Created additional reports and managed tools such as Locker Studio and analytics for enhanced performance tracking.

Feb 2011 – Jul 2013 · 2 yrs 5 mos · India · On-site

• Developed and implemented comprehensive social media strategies to increase brand awareness and engagement for the first 6 months, followed by aggressive lead generation thereafter.
• Created, curated, and managed high-quality content for various social media platforms including Meta, Facebook, Instagram, Twitter, LinkedIn, and others.
• Collaborated with the design team to produce visually appealing graphics, videos, and other multimedia content.
• Engaged with our online community by responding to comments, messages, and mentions in a timely and professional manner.
• Fostered and grew relationships with influencers and brand advocates.
• Monitored and analyzed social media performance using tools like Google Analytics, Hootsuite, and native platform insights.
• Prepared and presented regular reports on social media metrics, campaign performance, and ROI.
• Planned and executed social media campaigns, including paid advertising, to support marketing objectives.
• Tracked and optimized campaign performance to achieve the highest results.
• Worked closely with the marketing, content, and design teams to ensure cohesive messaging and branding.

May 2009 – Jan 2011 · 1 yr 8 mos · India · Hybrid

• Reported to the IT Manager, with a dotted line to the Managing Director.
• Worked on client websites by understanding requirements, providing solutions, and developing both websites, and mobile applications.
• Providing a clear consultative approach while working on projects and crafting the scope of work, while working with the creative team and IT manager to finalize the timeframes, as well as the costs involved.
• Maintaining the websites and apps as part of the annual maintenance contract which include regular backups, API checks, minor pagination updates, etc – making sure that client satisfaction is at the highest.