Tanmay Mulmule

Digital Marketing Specialist

Mumbai, Maharashtra, India5 yrs 1 mo experience

Most Likely To Switch

Key Highlights

Expert in performance marketing with ₹150+ crore budget.
Proficient in optimizing multi-channel ad campaigns.
Strong technical foundation in programmatic channels.

Stackforce AI infers this person is a Marketing Specialist with expertise in performance marketing and digital strategy.

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Skills

Core Skills

Performance MarketingMarketing ManagementGrowth MarketingMarketing Strategy

Other Skills

Ad MonetizationBrand PartnershipsGoogle AdsMeta AdsA/B TestingAudience SegmentationInfluencer MarketingCampaign OptimizationSales PromotionMarket AnalysisStrategic InitiativesMarket PlanningBrand MarketingYouTubeInstagram

About

Marketing specialist with expertise in performance marketing, partnerships, and influencer strategies, currently driving growth at Play Games 24x7 with a ₹150+ crore annual budget. Adept at optimizing Google Ads, Meta Ads, Apple Search Ads, and creative tools to enhance ROI and user acquisition while introducing innovative partnership channels. Proficient in data-driven decision-making, competitive analysis, and user experience enhancements. An MBA graduate from SJMSOM, IIT Bombay, with a strong technical foundation in programmatic channels, creative ideation, and risk analysis, complemented by certifications in digital marketing.

Experience

5 yrs 1 mo

Total Experience

1 yr 8 mos

Average Tenure

2 yrs 11 mos

Current Experience

Games24x7

2 roles

Marketing Manager

Apr 2025 – Present · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

-Ad Monetization and Brand Partnerships

Ad MonetizationBrand PartnershipsPerformance MarketingMarketing Management

Deputy Manager Marketing- Performance Marketing

May 2023 – Mar 2025 · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

Successfully managed high-budget Google & Meta ad campaigns, driving significant ROI and customer acquisition.
Created high-performing ad creatives(banners & videos) that increased engagement and conversions.
Optimized influencer marketing strategies, leading to improved brand awareness and audience growth.
Executed A/B testing and audience segmentation, enhancing campaign efficiency and reducing acquisition costs.
Scaled paid campaigns profitably, balancing performance and budget allocation across multiple channels.
Stayed ahead of industry trends, continuously refining strategies for better ad performance and growth.
Automated quite a few redundant and repetitive tasks to increase the efficiency

Google AdsMeta AdsA/B TestingAudience SegmentationInfluencer MarketingCampaign Optimization+2

Tata consumer products

Summer Intern

Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India · On-site

Successfully drove sales for Tea & Coffee portfolio with focus on key SKUs and areas for premiumization
Helped in increasing the market share of 15+ SKUs by implementation of sales promotional strategies
Gained knowledge on internal & external data to identify growth areas for Stand Alone Modern Trade outlets
Composed Sell In & Sell Out Plans for identified 14+ growth sectors & drove alignment among stakeholders
Identified 17 zonal areas pan India for premiumization of Tea & Coffee SKUs & built promotion guidelines
Analyzed target company reports, strategies, initiatives, and projections to identify opportunities for TCPL

Sales PromotionMarket AnalysisMarketing Strategy

Iit bombay - shailesh j. mehta school of management

Sports Secretary

Nov 2021 – May 2023 · 1 yr 6 mos

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2 roles

Analyst

Nov 2020 – Jul 2021 · 8 mos · Mumbai, Maharashtra, India

Intern

Oct 2020 – Nov 2020 · 1 mo · Mumbai, Maharashtra, India

Risk Analyst Intern in Business Consulting

Booksquare

Co-Founder

May 2017 – Feb 2018 · 9 mos · Mumbai, Maharashtra, India

BookSquare is a campus company in K.J Somaiya college, Mumbai which caters to the needs of 1st and 2nd year engineering students for their academic reference books. Created and monitored promotional approaches to increase sales and profit levels to 143% Sold more than 250 books in 2 days, taking the company turnover to INR 42,000.