Jan 2020 – Present · 6 yrs 3 mos · Pune, Maharashtra, India · On-site

• Videoschool builds and scales high intent YouTube channels across tech, health, finance, and careers.
• We run a creator led system that blends search driven content with strong execution at scale.
• Focused on sustainable media businesses, not vanity views. Currently serving over 200M views / year.
• Some of our channels:
• FutureIQ - A brilliant podcast for curious minds by Dr. Navin Kabra and ex-RJ Shrikant Joshi https://www.youtube.com/@TheFutureIQ
• Focus Locus - My second attempt on YouTube after the early 2008 experiments with tech videos. 400K Subs https://www.youtube.com/c/FocusLocus/
• Moi Phone - India's largest Hindi channel focussing only on the iPhone and its ecosystem https://www.youtube.com/@moiphoneyt

Oct 2018 – Jan 2020 · 1 yr 3 mos

• My work with Zebpay involved assisting the team in international expansion. I launched Zebpay in Australia and served as the business head for the market.

Apr 2018 – Jul 2018 · 3 mos · Mumbai Area, India

Dec 2016 – Mar 2018 · 1 yr 3 mos · Mumbai Area, India

• GST is a huge taxation reform that will impact close to 10 million businesses in India. While delayed by over a decade, GST has arrived during an era when the Indian government is embracing technology like never before.
• SahiGST made one of the first GST compliance solution for Indian businesses. We brought together technology, marketing and most importantly domain expertise form tax compliance area to build SahiGST.
• SahiGST helps CAs, SMEs & Enterprises to:
• Manage GST compliance for various businesses
• Track & complete various filings
• Powerfully handle reconciliation
• Maintain audit trail of various compliances along with multi-user access controls
• Dashboards & pro-active notifications to manage various compliance & issues
• SahiGST built technology that adapted very fast to ever changing Government APIs and laws, thus often turning out to be the only software that worked reliably during a very chaotic GST launch in India. This also enabled us to get several large & public companies including a couple of banks as our customers (Patel Engineering, Adlabs Imagica, SAB TV, Nilkamal, Tata Elxsi etc).
• SahiGST was acquired by Pune based Vayana Network in early 2018. Read more about it here: https://bit.ly/2NyY3fO

Jan 2012 – Aug 2018 · 6 yrs 7 mos · Mumbai Area, India

• Pricebaba.com is a product research engine that helps consumers find the right product, figure where to buy it (online / offline) and how much to buy it for in real time. We are building tools & intelligence for the Indian consumers to shop more powerfully. This includes bringing together data from local stores and online retailers, weaving it together with a product research engine and providing a transaction engine that is otherwise not available.
• Pricebaba focuses on consumer electronics with equal focus on Smartphones, Laptops, TVs, Washing Machines etc. We are backed by 500 Startups, a Silicon Valley based VC firm.
• Highlights For Pricebaba:
• Pioneered Online To Offline product research by connecting ~2000 retailers across India to 5 million monthly consumers online (generating leads worth INR 60cr / USD 10M a month). Read our detailed note on the offline model here: https://bit.ly/2xETB48
• Built & deployed technology in over 10 cities which helped local stores to update their price & inventory status in real-time.
• Pricebaba team built a robust research engine that scaled & served millions of users with minimum infrastructure spend and team.
• Pricebaba experimented with a C2C marketplace for buying and selling of used smartphones. This involved building technology for evaluating health of a smartphone and a configurable valuation engine that determined the price of a used product at a given point in time.
• Over its lifetime Pricebaba served over 150 million user sessions and was acquired by 91Digital (91mobiles.com group) in late 2018. I continue to engage with 91 group and Pricebaba in advisory role.

Oct 2006 – Dec 2011 · 5 yrs 2 mos · Mumbai Area, India

• While starting an e-commerce site, I ended up starting a few online media properties. Our sites reached over 25 million people in its lifetime. While running these over the years I met veteran journalists & industry executives who became a key source of learning for me. I was lucky to work with a few senior journalists as a part of this venture. I not only discovered my love for creating & writing with them, but also made friends with some fantastic individuals.
• Over the years coverage done by me/team was featured across the globe including Engadget, WSJ & CNN. Our editors including myself were also interviewed as experts on Bloomberg UTV & BBC.
• Some other initiatives under Kratee:
• + Create information audio content which was sold as VAS by telecom operators
• + Organized technology events across India (GizmoMeet). These were often in partnership with brands like NVIDIA, HP and DELL

Sep 2002 – Jul 2007 · 4 yrs 10 mos

• I started my career selling gadgets online after watching Baazee.com's TV ads. My belief in online shopping was intuitive as I was not only a seller but also an avid online shopper myself.
• Over the years, I learnt a lot about consumer sales and good + bad customer service. My suppliers from the local Mumbai market taught me how to negotiate, sell and harbor relationships. My customers taught me how to deal with consumers who are ahead of the curve (imagine online shoppers in 2002) and understanding the golden value of life time value of a customer even before knowing the term.
• I started my business at a young age of 15 when Internet connectivity was largely on Dial-Up and saw a lot of early e-commerce challenges w.r.t. payments, logistics and platform policies first hand. I was one of the youngest Power Sellers on eBay India and earned some invaluable mentors amongst my seller and buyers.
• Most importantly I was shaped as an individual by the early exposure of earning & losing money in business, making wrong bets on people and trading with 1000s of individuals. I believe this experience made me a good judge of character, destroyed the lust to make quick money and empathise with customers.