Mindaugas Petrutis

Co-Founder

Dublin, County Dublin, Ireland20 yrs 5 mos experience
AI Enabled

Key Highlights

  • Built influencer marketing function at Lovable.
  • Created a job search reset program with Backchannel.
  • Founded Sketch Labs to connect designers with tech companies.
Stackforce AI infers this person is a Marketing and Recruitment Specialist with a focus on Community Development and Product Strategy.

Contact

Skills

Core Skills

Influencer MarketingProduct StrategyCommunity ManagementProgram ManagementRecruitment

Other Skills

Creator EconomyContent CreationP&L ManagementAI PrototypingGTM StrategyEarly-Stage Product ValidationCommunity-Led GrowthStrategic ThinkingCareer growthProduct ManagementTeam LeadershipUser ExperienceSalesCustomer ServiceSourcing

About

I was one of the first 50 at Lovable where I built the influencer function from scratch scaling it past 110M views, brought high-profile people and celebrities on board as investors, and turned many of them into builders and advocates for the product. Now I'm independent. I work as a content creator, with Lovable as my first client. I'm also building projects with some of the most well-known people in music and fashion by helping hyper-creative people at the top of their game create rich, unique consumer experiences using Lovable. On the side, I advise and consult a select number of companies, everything from product and go-to-market strategy to building internal tools for them. The thread through all of it: I like building things with people who are the best at what they do. Usually in Dublin. Often in Los Angeles.

Experience

Lovable

2 roles

Content Creator

Feb 2026Present · 1 mo

  • After building the influencer marketing function, Lovable has now become my first client as a content creator.

Influencer marketing lead

Jun 2025Feb 2026 · 8 mos

  • First 50 employees at Lovable. Built the influencer and cultural distribution engine during hypergrowth. Scaled it past 111M organic views in nine months.
  • Onboarded and worked with 100's of creators and turned them into active builders.
  • 3,000+ pieces of content published across the creator network.
  • Designed the full pipeline: sourcing, onboarding, tracking, payouts.
  • Led the design and build of a custom internal platform to automate contracts, comms, onboarding, finance/payments, analytics and tracking, making the creator program more efficient and scalable.
Creator EconomyInfluencer Marketing

Hit-boy

Vibecoder in Residence

Feb 2026Present · 1 mo

  • Building the future with Hit-Boy, the 3x Grammy award winning producer (Jay-Z, Nas, Beyonce, Travis Scott, Rhianna etc.) and artist.

Verified

Advisor

Apr 2025Feb 2026 · 10 mos

  • Assisting the Verified team with select design searches

Backchannel

Building

Apr 2025Dec 2025 · 8 mos · Dublin, County Dublin, Ireland

  • Backchannel is a two-week job search reset program that helps people bypass the broken application process and get in front of hiring managers directly. It combines my decade of experience helping professionals navigate their careers into a structured system of actionable steps, templates, and guidance. Created without any coding background by leveraging Lovable.dev to turn my expertise into a scalable product → https://the-backchannel.com/
P&L ManagementAI PrototypingGTM StrategyEarly-Stage Product ValidationCommunity-Led GrowthProduct Strategy

Coho

Building

Aug 2022May 2025 · 2 yrs 9 mos

  • Coho is an easier way to find the right people, the right conversations, and the right insights.
  • 📍 2022 – Community Foundation
  • Started as a focused community for senior professionals in design, engineering, and data science to share insights and learn from each other. Grew to 850+ members from Google, Amazon, Netflix.
  • 📍 2023 – Identifying the Real Problem
  • We saw that community alone wasn’t enough, senior professionals weren’t just looking for discussion, they needed structured decision support to move faster and avoid blind spots.
  • 📍 2024 – Building the Solution
  • We started building the first version of Coho’s decision intelligence engine, designed to capture, structure, and surface real-world decision patterns from curated peer discussions.
P&L ManagementStrategic ThinkingGTM StrategyEarly-Stage Product ValidationCareer growthProduct Management+3

On deck

2 roles

Director, Technical Programs

Jun 2022Oct 2022 · 4 mos

  • Owned strategy and P&L for multiple On Deck programs (Design, PM, Data, No Code), leading a team of 15 and driving sustainable growth from recruitment to alumni experience.
  • Built systems for onboarding, engagement, and retention reducing churn and increasing cohort success metrics.

Program Director | Design Fellowship

Dec 2020Jun 2022 · 1 yr 6 mos

  • Led operational scaling of On Deck’s design programs, growing membership pipelines and improving cohort onboarding, engagement tracking, and program iteration cycles.
  • Built systems for fellow onboarding, event scheduling, connection-matching, and experience feedback, resulting in reduced churn and faster activation.
  • Partnered cross-functionally with marketing, product, and leadership teams to streamline program operations and optimize the customer journey from application to alumni stage.
  • Integrated customer feedback loops into program design, allowing rapid iteration based on participant outcomes and satisfaction data.
P&L ManagementGTM StrategyCommunity-Led GrowthTeam LeadershipProgram Management

Ahoyconnect

Advisor

Jan 2022Apr 2024 · 2 yrs 3 mos

  • Advised on community strategy, helping shape product development and strategic direction. Acquired by Commsor.

Invision

3 roles

CX Programs, Manager

Promoted

Mar 2020Dec 2020 · 9 mos

  • Expanded InVision’s design leadership programs across EMEA, building operational processes for event planning, community engagement, and partnership tracking.
  • Designed repeatable frameworks for local activations, improving event consistency and participant experience across international markets.
  • Built community feedback systems to capture qualitative and quantitative insights, informing CX improvements and partnership strategy.
  • Collaborated with Sales and Customer Success teams to align community initiatives with retention and growth goals.
  • Deployed scalable event workflows, allowing international expansion with minimal increase in operational overhead.
P&L ManagementGTM StrategyEarly-Stage Product ValidationCommunity-Led GrowthTeam LeadershipProgram Management

Head of EMEA Community

Dec 2018Mar 2020 · 1 yr 3 mos

  • Took full ownership of EMEA community growth and event strategy, scaling leadership programming across 10+ cities while managing budgets, partner relationships, and performance metrics.
  • As Community and Program manager for EMEA I was responsible for connecting the design community and elevating design conversations in multiple markets through in-person experiences.
  • This resulted in creating and running/facilitating design leadership dinners in Berlin, London, Milan, Madrid, Lisbon, Zurich, Munich, Amsterdam Bangalore, Singapore, Melbourne, sponsoring community initiatives like UXHel, World Usability Day in Lisbon, World Interaction Day in Manila, Ladies That UX Amsterdam, UX Camp Amsterdam & Montpellier and many others. Representing and working with conferences like Leading Design, UX London, Joint Futures, Car Hmi . Delivered talks in Amsterdam, Helsinki and Lisbon so far.

EMEA Customer Success

Aug 2017Dec 2018 · 1 yr 4 mos

  • InVision is the world’s leading product design collaboration platform, recognized by Forbes as one of 2016’s Next Billion-Dollar Startups.
  • We simplify virtually every aspect of the product design workflow and makes collaboration a core part of the process for millions of people across design, development, project management and marketing. We drive the product design process at leading Fortune 100 companies, including at Disney, IBM, Walmart, Apple, Verizon and General Motors.
  • InVision for Enterprise gives you the clarity, collaboration, and control you need to power your design process—company wide. And with unlimited projects and unlimited team members, it scales to fit your business needs, no matter how big or small.

Framer dublin

Co Organizer

Sep 2016Oct 2016 · 1 mo · Dublin

  • Framer Meetups are all about learning together. Joining one is easy. Bring your laptop, team up and start hacking. Together with Brendan Fagan (Intercom) and John Sherwin (MTT) we're hoping to run a series of workshops for beginner and intermediate users of Framer JS here in Dublin. Join us: http://www.meetup.com/Framer-Dublin/
GTM StrategyRecruitment

Sketch labs

Founder

Aug 2015Aug 2017 · 2 yrs · Dublin

  • I started Sketch Labs with a clear goal - helping designers find jobs they love and helping companies hire better.
  • With my existing connections in the design community, I built very strong relationships with tech companies and design agencies in Dublin, helping them hire junior to lead designers. Managed the entire process from business development, sourcing candidates, managing interviews and extending offers.
  • Helped write better job descriptions, advised companies on better hiring practices and engagement with the design community. Companies I've worked with: Design Partners, Paddy Power Betfair, LogoGrab, Axonista, Sonalake, Kooba, Frontend.com, nearForm, Mastercard Labs and others.
  • Hired a designer who helped me launch a design jobs board as a side project which now has some paying customers, plus curated and original content.
  • Organised the "How To Prepare For Products of Tomorrow" event to help junior designers advance in their careers.
  • Organised the Irish premiere of Invision's "Design Disruptors" documentary in the Sugar Club with 150+ invite-only attendees from Intercom, Hubspot, MTT, Paddy Power, Design partners and many other companies from the Dublin tech & design communities.
  • Organised the first Dublin Framer workshop.
  • Dedicated a substantial portion of my time to help junior designers with their careers and continue to do so.
  • Became an integral part of the design community with strong relationships from design leaders to IC's, founders of startups and design agencies through to local leaders of IXDA.

Solas consulting group

Product/UX Recruiter

Apr 2014Jul 2015 · 1 yr 3 mos · Dublin

  • Started out as a resourcer quickly moving into recruitment/account management where I discovered and fell in love with design. Built up a design desk managing the entire recruitment process from business development to sourcing, managing interviews and offer stages.
  • Had the opportunity to build relationships with and hire for: Mastercard Labs, Storyful, Whatclinic.com, Fenergo, OPSH, Galvanic, Sajan and others.
  • Sponsored the Defuse event which is an annual design event in Dublin with 300 + attendees.

Supplies team solutions

Key Account Manager

Feb 2013Apr 2014 · 1 yr 2 mos · Dublin

  • Managed a dedicated customer base producing €90k+ monthly in sales.
  • New Business & existing key client account development.
  • Client relationship building
  • Client retention
  • Achieving and exceeding targets
  • Product sourcing
  • Dealing primarily with state & private schools, universities, colleges, hospitals however I also have clients in the SME sector through my constant prospecting.
  • Since taking over my current client base in April I quickly built strong relationships with my key accounts and buyers, increased their spend and recently managed to secure contract extensions with both UCD and RCSI.
  • Nominated for sales person of the month for September's performance across our Ireland & UK offices.
  • Finished on 225% against my sales target my first month with the company.
  • Dublin Airport key account added to my client base due to my relationship building and account development skills.
  • Achieved €860k in sales in 2013.

The clarence hotel

Waiter

Dec 2012Feb 2013 · 2 mos · Dublin

  • Having just moved to Dublin I used my hospitality experience to settle in a new city while I considered opportunities in sales and recruitment.

Various bars & restaurants

Bartender/Manager

Jun 2007Nov 2012 · 5 yrs 5 mos · Lanzarote, Canary Islands

  • Having gained some experience in local restaurants & bars I then helped open a very successful restaurant where I later became the manager. In the last 2 years of my time in Lanzarote I successfully launched:
  • Leased my own kitchen (O´Connells Irish Bar & Restaurant) with minimal personal investment. Here I employed a chef, sourced the produce, created the menu, served the customers, promoted and advertised the restaurant.
  • Spotted an opportunity within a new local bar (Abacus Bar) to set up a cocktail bar on their terrace. I proposed this to the owners and then implemented and launched the bar with minimal investment. Within 2 weeks I increased the sales of cocktails by 200%.

Brisk recruitment

Recruitment Consultant

Nov 2006May 2007 · 6 mos · London Area, United Kingdom

  • Having gained sales experience required for a recruitment position I then moved into construction recruitment which my plan when I moved to London.
  • I was responsible for building my own database of candidates and clients through various job sites, headhunting, meeting with candidates, working on CV ́s, arranging interviews, guiding the candidates through the process.
  • Not long after joining I decided to move back to the Canary Islands.

Supplies team solutions

Sales Executive

May 2005Oct 2006 · 1 yr 5 mos · London Area, United Kingdom

  • Started at the company cold calling, building a database of buyers, then promoted to appointment making for the field reps.
  • Spotting opportunities to close accounts while making the appointments I built a base of customers of my own and was then promoted into the sales team which also gave me the opportunity to move to the company HQ in Hertfordshire.
  • Daily duties included managing customer accounts, dealing with queries and returns, achieving daily KPI ́s, prospecting new business opportunities.

Education

Adolfas Jucys Secondary School

Leaving Certificate

Jan 1988Jan 2000

Lithuanian Christian College, LCC

Business Administration — Business Administration

Jan 2000Jan 2001

Marinette High School, Wisconsin, USA

Jan 1998Jan 1999

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