Patrick Skene

Co-Founder

Sydney, New South Wales, Australia29 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of award-winning multicultural marketing agency.
Author of notable books on sports and culture.
Expert in engaging diverse communities through storytelling.

Stackforce AI infers this person is a multicultural marketing expert with a focus on storytelling and community engagement.

Contact

Skills

Core Skills

MarketingStorytellingSports MarketingEvent ManagementMarketing StrategyMarket AdvisoryBusiness Growth

Other Skills

Cultural InsightsContent CreationBrand StrategyMulticultural MarketingCommunity EngagementFan EngagementCampaign ManagementSponsorshipMembership MarketingMarket ExpansionSocial MediaSocial Media MarketingMarketing CommunicationsNew Business DevelopmentPublic Relations

About

Every day is a blessing. I’m a writer, author, speaker, content marketer & founder of CulturalPulse - a digital multicultural insights & marketing agency. I practice gratitude every day. The things I love...... ✎ Marketing: As founder & Chief Creative Officer for award winning agency CulturalPulse, my job is to create stories/campaigns that build an emotional connection in first language – the language of persuasion. With my awesome team, we use the power of story to connect organisations with 'the other half' - over 120 untapped, diverse, high growth multicultural communities. ✎ Storytelling: My stories have appeared in The Guardian Australia, The Sydney Morning Herald, The Age, The Daily Telegraph, The Australian Financial Review & The Australian. Some of my work: https://www.theguardian.com/profile/patrick-skene ✎ Author: I am the proud author of ‘The Big O – the Life and Times of Olsen Filipaina’. https://www.booktopia.com.au/the-big-o-patrick-skene/book/9781988516844.html My second book is 'Celestial Footy - the story of Chinese heritage Aussie Rules' www.celestialfooty.com.au ✎ My LinkedIn philosophy: Most days I post stories of resilience, inspiration, underdogs, positivity, inclusion, sportsmanship, comedy and excellence. Forgotten stories that should be surfaced. I find Earth & all its Earthlings endlessly fascinating. Negativity and cynics are most unwelcome and will be removed from the gallery. -- 💡 Agency: www.culturalpulse.com.au I’m always up for meeting & learning from interesting people and hearing their stories.

Experience

Culturalpulse

2 roles

Chief Creative Officer & Founder

Promoted

Dec 2019 – Present · 6 yrs 4 mos · Sydney, Australia

As the Chief Creative Officer for award winning agency CulturalPulse, my job is to tell brand stories that build an emotional connection in first language – the language of persuasion.
We gather insights from our army of influencers, create compelling, contextual content in first language and amplify through largest multicultural platform in Australia.
You’d be amazed at the results of targeted, culturally personalised comms and marketing.
Brands: Connecting multicultural audiences with brands. Clients include Commonwealth Bank, ANZ, Foxtel, Val Morgan, St George Bank, MoneyGram, WorldRemit, Football Federation Australia, Cricket Australia, AFL, DFAT, NSW Government, CFMEU
Sports Participation Specialists: 15 years experience in building integrated sports participation programs for governing bodies including the AFL Multicultural Program and Cricket Australia's 'A Sport for All' program to engage under represented groups.
Major Events Fan Engagement Specialist: Multicultural fan engagement for major events including Asian Cup 2015, Commonwealth Games 2018, Sudirman Cup 2017, Rugby League World Cup 2017, Rugby League World Cup Nines 2019.
Tourism & Education specialist: Driving local and international tourism and education outcomes. Clients include Study Gold Coast, Destination NSW, Tourism Events Queensland, Brisbane Marketing, Australian National University, Southern Cross University.

MarketingStorytellingCultural InsightsContent CreationBrand StrategyMulticultural Marketing

Chief Executive Officer

Mar 2006 – Dec 2019 · 13 yrs 9 mos · Sydney, Australia

Overseeing and driving campaigns and projects to help organisations reach and engage cultural communities. Business lines include Research, Insights, Strategy, Marketing and Campaign Execution and Evaluation. Specialisation with Government, Corporate and Sport clients.

Campaign ManagementCultural InsightsMarketing Strategy