Jul 2024 – Present · 1 yr 10 mos

• New Initiatives 0-1 || Pricing Optimization || Restaurant Partner Retention || Ads Revenue Optimization

Oct 2023 – Jul 2024 · 9 mos

• Bidding Process Innovation: Innovated and implemented a bidding process for a designated app section, driving incremental ads revenue by 10%.
• High-Impact Campaigns: Collaborated with the marketing team on an IPL video campaign featuring 3 celebrities, resulting in a ₹15 crore increase in ads revenue and new merchant acquisitions.
• Machine Learning Integration: Developed a machine learning model to predict fair CPC rates, reducing KAM-led CPC discounting from 35% to 10%.
• Revenue and Penetration Initiatives: Launched new initiatives for the ads team to boost ads revenue and restaurant penetration.
• Strategic Sales Approach: Crafted a compelling sales pitch, implemented a strategic selling approach, and provided analytical support, achieving a 60% ad penetration with an 80% repeat customer base.
• Process Optimization: Overhauled the ad creation flow and design for key account managers, resulting in a 25% bandwidth savings.

Sep 2022 – Apr 2024 · 1 yr 7 mos

• With a strong leadership background, I oversee a team of eight professionals, guiding end-to-end solutions across diverse business areas through data analysis. My role includes managing supply growth from start to finish, focusing on strategic objectives. I developed an innovative promo discount algorithm to optimize spending and market share, with a focus on sustainable expansion. I've also conducted impactful A/B tests on product features and pricing models to drive revenue growth. Additionally, I collaborate closely with restaurant partners to optimize their pricing strategies based on data-driven insights.

Mar 2021 – Sep 2022 · 1 yr 6 mos

Sep 2020 – Mar 2021 · 6 mos · Gurugram, Haryana, India

• Played a crucial role in optimizing inventory management, including creating and managing live dashboards for real-time data reporting and analysis. Maintained optimal stock levels to ensure product availability while minimizing exposure to obsolete and excess inventory. Significantly reduced the weekly forecasting error from 85% to 53%, improving working capital efficiency by five days and reducing out-of-stock occurrences by 3%.

Apr 2019 – Sep 2020 · 1 yr 5 mos · Gurgaon, Haryana, India

• Specializes in managing and optimizing the P&L (Profit and Loss) of the Wizard loyalty program at OYO, serving a customer base of 7 million members. Responsibilities include analyzing customer behavior and driving strategies for profitability. Implemented live dashboard solutions using tools such as Excel, SQL, R, Python, and Google Analytics to provide real-time insights for decision-making.
• Key achievement includes contributing to a dynamic pricing algorithm project that increased revenue by approximately 15%. Proficient in leveraging Google Analytics to identify user flow patterns and optimize content, resulting in a 7% boost in booking conversions.
• Successfully managed offline channels, including ground teams and call centers, to increase Wizard membership volumes from 30% to 60%. Handles escalations from customers and partner hotels related to the Wizard program, ensuring a seamless experience for all stakeholders. Commitment to data-driven decision-making and enhancing customer satisfaction drives positive results in the loyalty space.

May 2017 – Apr 2019 · 1 yr 11 mos · Pune Area, India

• In the role of Product Manager, specializing in both functional and technical aspects, collaborated with a dedicated team to develop and revamp forecasting models within the therapeutic area. Responsible for delivering cutting-edge forecasting solutions for a diverse portfolio, including the top 10 countries and an additional ~20 countries, in collaboration with Global, Regional, and Country Marketing leads.
• Key strength lies in analyzing the potential impact of future events and conducting comprehensive risk analysis through Monte Carlo Simulations, enabling data-driven decision-making in forecasting.
• Recognized for contributions, received the "Award of Excellence" from the Global Marketing Director for outstanding work in developing an HIV forecast model. Also honored with the "Focus on Customer, Including Patients" award from the Director of Market Research & Analytics for significant role in creating tier-level forecast models and range forecasting models for China within a record time frame. Additionally, received the "Drive Result" award from the Director of Market Research & Analytics for exceptional contributions in advancing RSV forecasts.
• Passionate about leveraging data-driven insights to make a meaningful impact in forecasting and marketing analytics.

Apr 2016 – May 2016 · 1 mo · Mumbai Area, India

• I constructed a comprehensive financial model tailored for quantitative analysis, aimed at scrutinizing the real-world performance in comparison to the predicted behavior of all sectors within the S&P BSE 200 index. This initiative involved meticulous data analysis and modeling techniques, allowing for a deeper understanding of market dynamics and providing valuable insights into sector-specific trends and deviations.

Jul 2013 – Jun 2015 · 1 yr 11 mos · Adani corporate house, Ahmedabad, Gujarat

• In my role as a Section in charge, I led and supervised a team of 150 to 200 subordinates, ensuring their collective performance aligned with our organizational goals. My responsibilities extended to overseeing daily, weekly, and monthly targets, fostering a culture of excellence and productivity.
• A significant aspect of my role involved the meticulous preparation of monthly invoices, amounting to INR 5 crores, for on-site steel consumption. I leveraged various tools and resources to streamline this process, ensuring accuracy and efficiency in serving our valued clients.
• My commitment to leadership and meticulous attention to detail have been key drivers in achieving operational excellence and client satisfaction in my professional journey.

May 2012 – Jun 2012 · 1 mo · Dehra Dun Area, India

• Studied Design Drawings of Green Building on civil construction site for O.N.G.C.

Jun 2011 – Jul 2011 · 1 mo · Ahmedabad Area, India

• Detailed study of tendering works, documentation and civil construction works at site.