Sep 2024 – Present · 1 yr 8 mos · Vishakhapatnam · Hybrid

• Delivering high-impact growth consulting to global clients across gaming and non-gaming verticals.
• Designing and deploying AI/ML-driven growth infrastructure by integrating data pipelines, attribution platforms, and marketing ecosystems via APIs & MCPs to enable predictive modelling, automation, and real-time optimisation.
• Clients: Square Enix, Datawrkz, SmartPlay, LanParty Games, Assurtiv, Mekova & Zooop

Aug 2024 – Dec 2025 · 1 yr 4 mos · India · Remote

Nov 2023 – Aug 2024 · 9 mos · Mumbai · On-site

• Led UA, growth, and monetization across mega titles like Ludo King and Carrom King, integrating performance marketing with brand and community initiatives, while mentoring cross-functional growth teams.
• Increased ROAS by 15% and scaled performance campaigns in Tier 1 markets.
• Drove 10% revenue uplift through high-impact brand and publishing partnerships.
• Revamped creative and ASO strategy, resulting in improved organic installs and engagement.

Jan 2023 – Oct 2023 · 9 mos · Bengaluru · On-site

• Head of Growth & Strategy.
• Led a team of 21 growth marketers, owning full P&L for the Empire Games real-money portfolio.
• Tripled platform cash deposits through multi-channel performance marketing.
• Launched leaderboards for referrals, increasing virality and 20% growth in avg. deposit size.
• Scaled social community presence by 5x with engaging content and influencer-led campaigns.
• Key Focus Areas – App Store Optimisation (ASO), Paid Mobile User Acquisition (UA), Search Engine Marketing (SEO), Branding, Social Media, Community Management, Content Creation, Creative Strategy CRM & Data Analytics.

Nov 2021 – Jan 2023 · 1 yr 2 mos · Pune Division

• Led a team of 11 growth professionals, driving global user growth and monetisation for popular titles including Sachin Saga Cricket Champions, WWE Racing Showdown, and more.
• Collaborated directly with Sachin Tendulkar, brand ambassador for the franchise, to design culturally resonant campaigns.
• Successfully scaled 5M+ downloads for Sachin Saga titles in cricket-crazy nations aligned with IPL seasonality.
• Delivered insights-driven monetization via cohort modeling, segmentation, and retention loops.
• Key Focus Areas – App Store Optimisation (ASO), Paid Mobile User Acquisition (UA), Ad Monetisation, Social Media, Community Management, Content Creation & Creative Strategy.
• Mobile Games – Sachin Saga Cricket Champions, WWE Racing Showdown, Cooking Clash, Ludo Zenith, Super Ludo & Dragon Royale.

Sep 2020 – Nov 2021 · 1 yr 2 mos · Bengaluru

• Led performance marketing for 70+ casual and esports titles on the MPL platform.
• Managed $3M+ quarterly budget, driving 10–15% growth in GMV per quarter.
• Orchestrated high-impact festive campaigns (Diwali, Pongal) using integrated ATL and digital plans.
• Pioneered channel diversification for consistent performance and ROI growth.

May 2018 – Jun 2020 · 2 yrs 1 mo · Pune/Pimpri-Chinchwad Area

• Delivered 360° growth campaigns for popular card and casual games.
• Managed $2M+ annual UA budgets across global markets, driving 5M+ installs across the game portfolio.
• Launched multimedia brand campaigns including radio, print, and OOH ads featuring Sunny Leone for Rummy with Sunny.
• Strengthened funnel tracking and ROAS through advanced cohort analysis.
• Mobile Game Titles - Carrom Friends, Ludo All Star, SuperStar Teen Patti, Rummy With Sunny, Poker Champions, Rangers of Oblivion & Train Simulator 2020.

May 2017 – May 2018 · 1 yr · Greater Hyderabad Area

• Scaled growth for Ace2Three across web, apk & app, one of India’s leading RMG platforms.
• Launched integrated mobile and web campaigns across FB Ads, Google Ads, and ad networks.
• Contributed to 20% MoM user growth for Ace2Three.
• Focused on revenue expansion through smart targeting, retention nudges, and A/B tested creatives.
• Game Titles - Ace2Three (Web, Mobile & APK), Rummy King & In-Between.

Apr 2015 – Apr 2017 · 2 yrs

Feb 2014 – Apr 2015 · 1 yr 2 mos

• At YesGnome & [x]cube LABS (Gaming & Mobile Application Development Wings of Purple Talk, Inc.), as a User Acquisition Lead I work with a team of 10 people, run campaigns across self-service platforms, manage key Ad partners and monitor mobile app install campaigns.
• Managed UA campaigns for both internal titles and top-tier external clients.
• Worked on renowned IPs: Star Trek (CBS), Champions & Challengers (Cartoon Network), Kingsman: The Secret Service (Kingsman franchise).
• Led marketing growth for apps in grocery, dating, and utility verticals, including Grofers, Toppr, Faasos, Swiggy, and TrulyMadly.
• Managed $1M+ annual UA budgets across Facebook, Google, and programmatic networks, driving 3M+ global installs across multiple game titles.
• Mobile Game Titles - Star Trek Trexels (Star Trek IP), Match & Rescue, Champions & Challengers (Adventure Time IP), Casino Games (Video Poker, Slots, Roulette, Blackjack, Craps, & Bingo)
• Utility Apps - Nukkad Shops, Grofers, HolidayIQ, Toppr, mysmartprice, Faasos, Doormint, Taskbob, TrulyMadly, Local Oye, Swiggy & Food Panda.

Aug 2009 – Aug 2011 · 2 yrs · Greater Hyderabad Area

• Key Contributions
• Managed branch retail banking operations and sales performance.
• Handled a portfolio of ₹20+ Cr in retail banking assets and liabilities.
• Led cross-selling initiatives for insurance, loans and investment products.
• Achieved 120% of quarterly sales targets across retail banking products.