Uma Sekar

Digital Marketing Specialist

Chennai, Tamil Nadu, India6 yrs 11 mos experience

Highly Stable

Key Highlights

Proven success in driving B2B lead generation.
Expert in crafting high-impact digital marketing campaigns.
Strong analytical skills for optimizing marketing performance.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C strategies.

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Skills

Core Skills

Digital MarketingB2b StrategyLead GenerationMarket ResearchInfluencer MarketingBrand StrategySearch Engine Optimization (seo)Technical Seo

Other Skills

E-CommerceContent MarketingSocial Media Optimization (SMO)Influencer OutreachBrand DevelopmentSEO AuditsKeyword ResearchLink BuildingOff-Page SEOOnline MarketingDigital Marketing ExperienceSemrush SEO ToolkitGoogle AnalyticsPay Per Click (PPC)On-Page SEO

About

Digital marketer with hands-on experience driving growth across both B2B and B2C channels. I craft campaigns that drive engagement, lead generation, and measurable results. From launching high-impact content and SEO strategies for business websites to optimising conversion paths for consumer platforms, I thrive at the intersection of creativity, data, and user experience. My work spans multiple channels — organic, paid, and owned — with a deep focus on content strategy, website UX, performance marketing, and analytics. I’ve had the privilege of working on the B2B strategy (Foodhub for Business) — driving qualified leads and brand visibility.

Experience

6 yrs 11 mos

Total Experience

2 yrs 5 mos

Average Tenure

2 yrs 1 mo

Current Experience

Foodhub

Team Lead – Digital Marketing

Apr 2024 – Present · 2 yrs 1 mo · On-site

Responsible for planning and executing digital marketing strategies across multiple channels.
Improved B2B lead quality and contributed to increasing sales opportunities through targeted digital marketing strategies.
Conducted lead analysis to understand user behavior and optimize campaign performance.
Executed retargeting campaigns to re-engage website visitors and improve conversion rates.
Prepared campaign performance reports, dashboards, and shared insights for continuous optimization.
Coordinated with development teams to implement UI/UX and technical improvements to enhance website performance.

E-CommerceDigital MarketingB2B Strategy

Guardianlink

3 roles

Digital Marketing Specialist

Nov 2021 – Apr 2024 · 2 yrs 5 mos

Develop, implement, and manage end-to-end digital marketing campaigns across various channels, including but not limited to SEO, SEM, email marketing, and social media.
Conduct thorough market research and analysis to identify trends, opportunities, and competitive insights.
Optimize website content and user experience for maximum visibility and conversion.
Monitor and analyze (KPIs), providing regular reports and insights to inform strategy adjustments

Content MarketingSocial Media Optimization (SMO)Digital MarketingMarket Research

Influencer Marketing Specialist

Nov 2020 – Nov 2021 · 1 yr

My expertise lies in identifying the right influencers whose values align with the brands I represent, ensuring genuine connections that foster trust and loyalty among audiences.
Managed influencer partnerships, contract negotiations, content creation, and feedback provision.
Monitored financial resources and ensured efficient implementation of campaigns within established budgetary limits.

Influencer OutreachBrand DevelopmentInfluencer MarketingBrand Strategy

Search Engine Optimization Specialist

Nov 2019 – Nov 2020 · 1 yr

Proficient in conducting technical SEO audits to identify and resolve website issues affecting search engine rankings.
Recommend alterations to website design, text, links, and other elements to enhance target keyword rankings.
Experienced in handling clients and effectively explaining marketing proposals tailored to their needs.

SEO AuditsKeyword ResearchSearch Engine Optimization (SEO)Technical SEO

Ipalpap software private limited

Search Engine Optimization Analyst

May 2019 – Oct 2019 · 5 mos · Chennai, Tamil Nadu, India · On-site

Performed in-depth keyword research, resulting in an increase in organic traffic and improved search engine rankings.
Collaborated with content teams to optimize on-page content and meta tags, elevating click-through rates and improving user engagement.
Executed backlink analysis and outreach, enhancing domain authority and establishing high-quality backlink profiles.

Link BuildingOff-Page SEOSearch Engine Optimization (SEO)