Sep 2023 – Present · 2 yrs 7 mos · Dubai, United Arab Emirates · On-site

• Apart from consulting in UX and product design, I'm currently building a product app that caters to 800 million of a global population spread across 30 countries.
• Product Strategy
• UX Leadership - research, design and build.
• Business Strategy & Execution
• Team Leadership across multiple time-zones

Feb 2023 – Aug 2023 · 6 mos · United Arab Emirates · On-site

• What I did at G42 -
• Led UX for AI driven B2B and B2C user experiences.
• Mentored design team with Figma's newly launched native features in 2023 at the FigmaConfig.
• Guided teams on the work-in-progress design system
• Led user research for design experiences - in-person user interviews, conducted moderated and unmoderated usability tests, proposed onboarding UT digital tools to be integrated as part of design process.
• Reviewed designs by internal teams and re-designed customer journeys to demonstrate the importance of giving time and attention to detail to design efforts.
• Used no-code tools like Bravo with AirTable integration for customer journeys converted from Figma.
• Built a sales dashboard experience for medical representatives and professionals on Superset.
• Worked with AI data scientists, data engineers, product owners, designers and engineering leads together to create data driven customer experiences.

Feb 2020 – Jan 2023 · 2 yrs 11 mos

• As part of heading design operations in MENA for the studio, I take care of the following -
• 1. Identifying business opportunities, sourcing leads for UX research, design and development requirements in the Middle East - executing strategic design thinking, frameworks and practices to scale customers in MENA.
• 2. Heading design engagements with remote teams spread across MENA, ASIA, VIETNAM and US markets - bringing in collective support for MENA engagements.
• 3. From pre-sales, to sales, to lead conversions, to engagement management and delivery - I handle an orchestration of resources, technology and capital.
• 4. Participating in creating and leading design roadmaps, team roadmaps and process roadmaps across horizontals - helping teams setup and execute design strategy, design delivery and usability testing.
• 5. Owning hiring for MENA, screening potential hires for design requirements by MENA clients.
• 6. Spreading the awareness of Lollypop's portfolio capabilities across the region through marketing efforts, working closely with global marketing teams under ATL, BTL and TTL efforts.
• 7. Setting up design direction, process roadmaps and cross-functional communication strategies for UX, UI and interaction design teams to follow - handling overall CX as an independent contributing part of large global engagements by leveraging all phases of service design.
• 8. Mentoring designers with consistent knowledge share sessions and fall-back scrums.
• 9. Spearheading cross-functional teams across large B2B, B2C and B2B2C engagements that involve end-to-end research, design and development - translating into creation and compliance to business product vision, product strategy and product goals.
• 10. Growing and diversifying Lollypop's service portfolio in the Middle East under Tourism, Hospitality, Retail, Real estate, Entertainment, Healthcare, Edutech, Fintech, Supply chain, Government, Manufacturing, FMCG, F&B and other sectors.

Jun 2018 – Feb 2020 · 1 yr 8 mos

Jan 2018 – Jun 2018 · 5 mos · Baner, India.

• I worked at a Pune-originated design studio: Fortune Cookie UX - now acquired by EY.
• Primary focus – Empathize, a clear understanding of stakeholder goals and craft design solutions to solve complex real-world problems with the highest usability value within defined project timelines.
• Utilize certified ImaginXP’s 6D design framework throughout the project lifecycle.
• Consistently communicate with clients and work in an agile design environment.
• Diligent involvement in research phases – User research, market research, and product research.
• Success – Independently handled complex design modules and pitched design solutions to clients. Effectively managed UX resources to coordinate work deliverables.
• Create micro-interactions that are easy yet exciting that engage users in performing the task in the smallest steps possible.
• Onboarding new resources by explaining UX lifecycle and project lifecycle.
• Conducted training sessions to teach UX methodologies and design principles.
• Self-learning: Gotten a deep understanding of business model canvas, product lifecycle, lean and agile UX methodologies, product vision roadmap, UX strategy, benchmarking, and measuring experiences for credibility.
• Took initiatives to improve onboarding of new resources at the office by improving email communication.

Sep 2016 – Dec 2017 · 1 yr 3 mos · Hinjewadi Phase 2, Pune, India

• Primary focus – Understand Operations and content management working for a mammoth client like Intel, get well versed and implement design guidelines adopted.
• Utilize Intel’s design guidelines and construct web pages for desktop and mobile platforms.
• Used Adobe Experience Manager, Adobe Eloqua, Jira and WordPress to manage Intel’s digital content.
• Success – Efficiently prioritized scrum deliverables and managed timely deliverables for stakeholders.
• Exemplified leadership skills through proactive team management.
• Took initiatives to maximize productivity by being result oriented in scrum work deliverables.
• Taught a 6hrs UX/UI design class to team members working for all geo locations that includes teaching Adobe Photoshop from basic skill level to advanced.

Sep 2015 – Nov 2015 · 2 mos · Sadashiv Peth, Pune

• At GoSportify, I freelanced as a Graphic designer from 2013 to 2015. In September 2015, I sat with the founding team at GoSportify office and helped create graphic designs and produce marketing materials like banners, standies and handling social media accounts for marketing.
• We also used Google Analytics to handle the site performance and bring in design improvements at every iteration possible.
• Website Interface Architecture (IA) design and construction using Adobe Photoshop, HTML 5.0 and CSS 3.0.
• Digital marketing data analytics study using Google Analytics.
• Website responsive layout and graphics design using Adobe Photoshop CS6.

Jun 2013 – Dec 2017 · 4 yrs 6 mos · Pune

• EmergePal is an online platform for people to publish their articles, create a business/brand awareness and grow their social reach. A perfect place to market their professional identity and their business, meet like-minded people and minimize the gap between potential customers. It facilitates people to publish their articles, blogs, feature seminars, webinars, newspaper mentions, television interviews and showcase their live social media feeds. All this, under one roof. Premium users also gain access to event hosting and registrations, unlimited article submissions, selling their products within their EmergePal profile and monthly profile analytics report. Consumers do not have to worry about website creation/maintenance issues or data handling/analysis issues by taking advantage of a ready, responsive and a highly proficient platform to publish their content online.