May 2021 – May 2024 · 3 yrs · India

• Markets and Markets was founded 12 years ago with the goal of helping B2B companies identify blind spots and competitive gaps in the market with always-on, real-time, decentralized growth intelligence so that they can capitalize on new growth opportunities, increase revenue and market share, and get ahead of competitors. The company’s cloud-based, AI growth intelligence platform, KnowledgeStore, connects over 200,000 markets, tracks 100+ industry trends, and provides more than 30,000 use cases—creating a revenue impact in excess of $100 billion for our clients.

Aug 2016 – May 2021 · 4 yrs 9 mos · New Delhi Area, India

• Krishnan is a core member and trusted advisor to the SAP India Senior Executive Leadership team, responsible for driving business results across the Indian Subcontinent comprising India, Srilanka & Bangladesh markets. As the Chief Customer Officer he is focused on driving customer success and assisting business leaders in customer organisations to leverage technology innovation in their growth journey. As the head of marketing he is accountable for overall marketing strategy, thought leadership, awareness, demand generation, reputation & loyalty management and end to end pipeline acceleration.

Oct 2015 – Jul 2016 · 9 mos

• Led a cross border taskforce across the company leading HCL’s foray into digitalization as a business opportunity.
• Co-founded HCL's Beyondigital business unit as a consequence.
• Other than leading the Customer Office - also business lead for Process Digitalization, Marketing and Analytics as a Service. Creator of HCL's zCMO IP.
• Responsible for HCL's selection as Digital Transformation Partner to Manchester United.

Jan 2010 – Sep 2015 · 5 yrs 8 mos

• Managing a global marketing organisation for brand and business impact .
• Responsible for business strategy, brand marketing, PR, channel management, sales excellence and digital/community development.
• Key focus on driving share of mind for the company ahead of share of market leveraging the Employees First Customers Second identity - while creating new positioning (Relationship Beyond the Contract) and propositioning (Alternative Outsourcing) elements.

Dec 2004 – Jan 2010 · 5 yrs 1 mo

• As Business Marketing head, responsible for building Marketing strategy and infrastructure to propagate Demand Creation, Intent driven business and superior customer experience. Blessed with an exceptional team who are passionate as well as being business oriented marketers.

Jan 1995 – Jan 2004 · 9 yrs

• Project Head, John Players July 2002 – Nov 2004
• Within the Lifestyle Retailing Business Division of ITC Ltd, P&L leader for a separate business unit set up to handle a distribution led apparel business in the mass market – the unit created and took the brand John Players to market.
• Involved creation of a new business model capturing competitive advantage in the areas of Design, Manufacture, Supply Chain and Trade Marketing
• Marketing Services Manager, Wills Lifestyle, March, 2000 – July 2002
• Heading marketing in ITC’s Lifestyle Retailing Business Division - an apparel retail diversification.
• Responsible for launching the Wills Sport and Wills Lifestyle brands.
• Key skills used - brand building, Public Relations , CRM and Resource Mobilization
• Other Positions in ITC : Assistant Branch Manager, Mumbai, Nov, 98 – Feb 2000 ; Brand Executive 555, Calcutta, Oct 97 – Nov 98 ; Brand Executive Classic, Calcutta,May 97- Oct 97 ; Assistant Branch Manager, Saharanpur, Feb 96 – April 97
• Assistant under training, July 95 - Jan 96